11.30.2009
how you can save money and gain the rapid ROI
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11.28.2009
traffic After Turkey on Thanksgiving Day Media visibility
The biggest shopping day of the year!
Settle in for a nap after eating the turkey, while your web site attracts millions of people planning their Black Friday shopping.
For a fraction of the cost of internet advertising, sending a PRWeb online news release can help you:
Reach millions of online prospects and drive traffic to your website
Increase ranking in search engines like Google & Yahoo! News
Send news to top local, regional & national media outlets
Track success with real-time SEO statistics
Make sure potential customers find you on the busiest shopping day of the year. Send a release before Black Friday and Get 50% off your SEO or Media release.*
11.27.2009
Advertising Technology expo conference tradeshow San Francisco Adtech
Hear from more than 100 leaders and digital marketing experts from worldwide, including 5 enthralling keynote sessions and 24 breakout sessions across 4 tracks. All ad:tech attendees are invited to hear 8 free presentations at the expo theatre and to network and mingle with industry peers at the networking party!
Conference:
Monday, April 19
Tuesday, April 20
Wednesday, April 21
Exhibit Hall:
Tuesday, April 20
Wednesday, April 21
d:tech San Francisco offers a great opportunity to spend focused time
with a quality audience of brand marketers, advertising agencies and
online publishers.
ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.
DECISION MAKERS FROM THESES COMPANIES ATTEND AD:TECH
AppleMonster.com
American Honda Motor Co.MTV
AT&TNBC Universal
Avenue A | Razorfish Inc.Nickelodeon
Barnes & NobleNike
Buy.comPriceWaterhouseCoopers
CitigroupProcter & Gamble
ChasePublishers Clearing House
CNET NetworksOgilvy
Dell, Inc.Scholastic
Deutsche BankSprint
DigitasThe New York Times
Dow JonesTime Warner Cable
IBMU.S. News & World Report
Marriott InternationalWells Fargo
Microsoftview more
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.
ad:tech is the most inspiring digital marketing forum I've found. It's an efficient way of keeping current, networking with premier practitioners, and spawning ideas. In short it is high content, high choice, and consequently an enormously valuable regional conference.
– Mike Amour, Chairman & CEO, Grey Global Group
CONFERENCE
As the digitization of media continually redefines the business of marketing, it is ad:tech's mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. That's why every ad:tech conference features a balanced blend of:
Keynote speakers sharing frontline experiences and an executive level perspective
Panel discussions focusing on best practices and economic opportunities
Hands-on workshops delivering immediate, take-away value
Past keynote speakers for ad:tech have included Kevin Roberts, CEO of Saatchi & Saatchi; Jack Ma, CEO of Alibaba; Chris Anderson, Editor-in-Chief of Wired Magazine; Deborah Wahl-Meyer, VP Marketing at Lexus; Fernando Madeira, CEO of Terra Latin America; Shawn Gold, the former CMO of MySpace and Will Whitehorn, President of Virgin Galactic. Panel discussions cover topics from interactive television and social marketing, to the dynamics of the client-agency relationship and the future of marketing. Workshops deliver actionable instruction ranging from Website and search optimization to e-mail campaign and database management.
EXHIBIT HALL
Free to the public, ad:tech's vendor exhibition hall offers attendees a highly efficient "one-stop" opportunity to reach out and touch every type of technology employed in digital marketing today, including; search marketing and optimization technology, metrics/analytics software, ad serving technology and networks, mobile marketing, research, affiliate programs, campaign management, data analytics, and much, much, more.
THE POWER OF PLACE
While the reach of the web has removed the concept of "distance" with a keystroke, it's never been more important to physically connect with friends, colleagues, business associates, trade journalists and the growing base of marketing experts that have come to represent ad:tech's expanding network.
ad:tech is more than a conference. It is a powerful community where the on-site networking is a starting point for lasting relationships. Attendees return year after year to connect with existing vendors, colleagues and friends. It also provides its members and the general public with a growing library of resources and online networking and learning opportunities.
11.26.2009
Ooyala player tv online provider channel videos news corporate
 It�s been an exciting quarter at Ooyala. In the last 6 weeks, we�ve launched over 6 new products and services, including live streaming, closed captioning and real-time analytics processing. We plan to continue this rate of innovation through the end of the year and into 2010. Because it�s difficult to stay atop of so many changes, we wanted to provide you with a place where you can find an update on all of the recent and upcoming news. We hope you enjoy the information and please drop us a line if you would like more information.
Ooyala & World AIDS Day Support World AIDS Day by adding a watermark of a red ribbon to your player! Starting next week, you will find a check box in your branding sub-tab that will allow you to add a World AIDS Day watermark to your player. Publishers such as ATP, AVP, MovieTickets.com, TVGuide.com and Wenner Media will be working with us to raise awareness for this cause! Contact us at marketing@ooyala.com for more information. WHAT�S NEW New Features in Backlot Over the past two months we launched closed caption support in multiple languages, native functionality for live streaming with adaptive bit rate & monetization, and advanced metadata management tools. Feel free to register for a demo session to get a better understanding of how each feature works. More information on the product releases can be found here.
PUBLISH TAB Introducing the �Publish� Tab On December 3rd, 2009, we will be removing the Exchange from Backlot. We continue to believe in the vision for the Exchange and its removal will allow us to more easily improve and enhance its features and ultimately release a product which will drive more value for our publishers. The Exchange will be replaced with a new tab called �Publish.� This tab will include all the controls that enable customers to publish media content such as: Player Branding, Syndication Controls, Ad Sets and External Publishing (these controls are currently located under the Account Tab). If you have any feedback or suggestions on how we can improve the Exchange please email us as at product-requests@ooyala.com.
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MAKE A DIFFERENCEreal estate portal website for developers
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| Imagine if, as a developer, you could promote your property developments worldwide on thousands of web sites, from Europe, to the USA and Canada, Central America and the Caribbean, and at no costs except commissions when sales are made. Thanks to new technology, months of development work, and strategic partnerships created worldwide by ground-breaking global international real estate business, TheUSARealty.com, this is now available. Using a free, easy to upload international search 'widget', they are offering a one stop portfolio solution to agents, financial advisors and owners of high traffic web sites to display your development listings all over the globe. Taking the time and physical cost out of building important partnerships for both sides of the real estate sector, clients will be handled directly by an Overseas Concierge multi lingual staff and registered to the partner housing the search – with regular partner reports detailing client activity. Commissions will be negotiated with developers by TheUSARealty.com ahead of time, and payments are made to agents within 10 business days of funds received. When you wish to change your prices, or update your information, TheUSARealty.com will make one change, and it will appear on everyone's web site instantly. Have confidence that your properties are being promoted correctly! Tap into the extensive network that has been created in the past years, with agents from ALL companies able to have this search widget absolutely free, so brokers and agents from Keller Williams, ReMax, Century 21 and others have already downloaded this and making it available to their clients. TheUSARealty.com is also placing it on various international real estate portals, some of which are working closely to promote this worldwide. | |
11.25.2009
Real estate on Google Maps
Google has added more new features to Google Maps, now we can search property for sale on Google maps.
Google is rolling out individual "place pages" for every property that's listed in Google Maps. So real estate website owners start adding your property to Google Maps and get more buyers for your property.
real time auditing windows server
| CPTRAX for Windows provides Real-Time Logon/Logoff and File System Access Auditing for Windows Servers. | ||||||||||||||||||||
| With CPTRAX for Windows you can see who is creating, accessing, and deleting your data! Receive complete audit trails of selected file and folder accesses. You can optionally configure alerts to be delivered via email and our desktop alert agent. How is CPTRAX for Windows different than other File Access Auditing tools? | ||||||||||||||||||||
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| CPTRAX for Windows provides the following for remote and local users including terminal service sessions via a lightweight server agent: | ||||||||||||||||||||
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11.19.2009
Top PayPerClick Tips to Improve Your Sales
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Techniques to Double Your Sales ebook
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| "The Edge of Success" reveals all the secrets. And right now you can download a copy... absolutely free! Inside this valuable book, you will learn:
Yes, I want to download this powerful book for FREE! Take the time to download this free book today, and see what it can do for you and your business! Sincerely, Clate Mask President, Infusionsoft P.S. This book will only be free for a limited time. Don't delay, download now and start filling your bank account with all that extra income! |
11.18.2009
Email Survival Guide for your email campaigns
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Learn Computer Graphics and Rich Media Web Sites
Bachelor's Degree - Online
Learn the Language that Powers the Internet
Learn about our Web Design and
Development Online Bachelor's Degree
Full Sail's online Web Design and Development Bachelor's Degree can help you master the tools needed to become a creative innovator in one of the fastest-growing and influential media outlets in the world.
Through our unique and immersive online curriculum, you'll develop fundamental career skills by learning the latest techniques and design philosophies leading the industry. Video tutorials and class projects will have you blending art and programming to develop content for the Web, mobile devices, and the latest emerging technologies.
Potential careers include:
• Database Engineer
• Flash Animator
• Interface Designer
• Mobile Device Deployment
• SEO Strategist
• Web Project Manager
About Full Sail
Over the past 30 years, Full Sail University has built a reputation as one of the premier media arts colleges in the world, with more than 30,000 graduates. Based in Winter Park, Florida, Full Sail offers master's, bachelor's, and associate's degrees.
Unleash your web design skills as you learn to build advanced websites in our program's project-oriented curriculum.
Get the skills you need to become a web designer, webmaster, interface designer, Flash developer, Flash animator, web application developer, and more.
Accelerated curriculum that allows you to earn your Web Design & Development Bachelor's Degree in about 2 years.
11.17.2009
Maximizing Revenue from AdSense & Chitika
YES! You CAN use Chitika ads along with Google AdSense on your website
Maximize your AdSense + Chitika Ad Potential
In this eBook you will learn:
- How to combine Chitika & AdSense ads for a higher total revenue.
- The importance of customizing your ad links to your website links.
- Successful AdSense & Chitika Placement ideas
- Advanced customization tips
The Premium Approach
Chitika Premium ads will only appear to a visitor that clicks through to your
website from a search engine. Why? Because we believe that targeting a
search query and showing a relevant ad will result in a higher CTR and we
don't want you to feel like you are 'annoying' your regular visitors with
irrelevant ads (this is especially important for forum owners).
Can Chitika Premium Run with AdSense?
Yes! You can use Chitika Premium and AdSense together on the same page
because:
1. Chitika ad units are NOT contextual
2. Chitika ad units do NOT look like AdSense units
and customization so that they can not only earn the most revenue possible
from their Chitika ad units, but to also raise their overall advertising revenue.
Most of our users happily display Chitika Premium and Google AdSense ads
on their website, and as a result earn a combined higher revenue than using
AdSense or Chitika alone.
This is great news for you or any publisher; however, sometimes the improper
placement and/or customization of your ads can really decrease your
earnings.
In this eBook you will see how seven actual Chitika users took the time to
strategically place and customize the Chitika Premium & AdSense ads on their
website for a successful steady income.
11.12.2009
Templates Blogs flash CMS
Getting one month back and summing up what new things we've managed to do for you all in October we find quite a number of minor improvements in the affilaite system and bigger launches and offers on Monster.
The biggest launch on both the sides was of course the appearance of Flash CMS Templates on Oct,6 as a new type on TemplateMonster and for affiliate galleries. This made a push for the new affiliate project - FlashMoto affiliate program - now (starting from Nov,4) you are able to use your FlashMoto link or banner to refer your visitors for Flash CMS purchases (as a standalone product) on FlashMoto.com and get 20% affiliate commission. The banners we've added to the FlashMoto project section on your account will surely help draw your customers attention to this new product presented on your website as well.
For those not using the api for the store customization but willing to get all the store pages look similar to the website other pages we've shared a few ideas of how to customize the checkout, offer, and shopping cart pages via the external css custom file. We've also shown how it can be implemented for a particular store with all the modifications we've done shown and commented on MyTemplateStorage.com blog. The sample store is located on brillianwebdesigns.com. We feel sure you've already tried this just to see if and how it works and maybe already feasting your eyes on what you've done but if this is what you still need for your store and you feel like you could try doing it yourself the css ways will definitely be helpful - we've tried our best in getting the idea of using css as simply and revealingly as we could.
Sorry to state this as not done yet but the already announced Silverlight, Silverlight Intro and Joomla!-based Virtumart Templates launch is delayed. We do hope it won't take too long to see them appear in TemplateMonster's collection and we are also planning to put on the list of "planned-to-be-launched" products the new template type After Effects Intros.
So, this is probably all about October events so far - expect more of MyTempalteStorage news in our next month newsletter.
MytemplateStorage.com Team
11.09.2009
Where is Interactive Marketing Heading? A network of best of breed technologies
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| Dear Online Marketer For some businesses, digital media has created a myriad of distractions and data overload. But increasingly, sophisticated marketers are finding ways to use the available data and technology to their advantage. In this Omniture webinar, Forrester Research presents what these forward-thinking marketers have in common such as how they invest in technology, understand the value of automation and embrace the use of an online marketing suite (i.e. all their data in one central hub). Join Forrester Research and MotoSport, to learn:
Come learn the habits and best practices of sophisticated marketers. In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. The study asked marketers questions like: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? PresentersShar VanBoskirk, Vice President at Forrester Research, reviews some of the conclusions, including:
Faramarz Farhoodi, Vice President, MotoSports, reviews how they use various components of the Omniture online marketing suite to achieve a better view of customers and increase marketing ROI |
Lower the Cost of Your Data with IBM System x Servers & DB2
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| Have you been questioning the real cost of upgrading your database infrastructure? And the payback? If you know your data management solution needs an upgrade or you know that time is coming soon, don't miss our exclusive Webinar with respected technology analyst group ITG. Hear from independent research just how quickly you can recoup your costs when upgrading. Join us and learn:
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11.08.2009
Google Ceo interview future of search king
accepting credit cards online from your hotel guests
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11.07.2009
Success tips, most important quality for success
Success Through Goal SettingBrian Tracy Editor's note: Today's article has been guest-written by none other than Brian Tracy, best-selling author of The Psychology of Achievement. Brian has consulted for more than 1,000 companies and helped more than four million people achieve their goals through the many seminars and talks he gives annually. ... And today he's going to help you! Make sure you read to the end of this article because Brian offers you a great free gift at the end -- you won't want to miss it! So without further ado, here's Brian... People often ask me what the most important quality for success is. Throughout my career I have worked with hundreds of supremely successful people and they all had one easily identifiable trait in common: They all knew how to set goals for themselves and work hard to achieve those goals. The ability to set goals and make plans for their accomplishment is the "master skill" of success. It is the single most important skill you can learn and perfect. Goal-setting will do more to help you achieve the things you want in life than will anything else you've been exposed to. And yet according to the best research, under 3 percent of Americans have written goals, and under 1 percent review and rewrite their goals daily. Most people don't understand the importance of setting goals, or they don't know how to do it. Or maybe they're simply afraid of failure. Today I would like to share with you five key concepts that will help you to reach your goals more effectively. Each of these keys starts with one of the letters in the word "GOALS." Whenever you find yourself getting off the track, simply repeat the word "goals," and think about how each letter stands for a key that just might apply to your current situation. G = Get to It!Sometimes, the only difference between a successful person and a failure is that the successful person has the courage to get started, to do something, to begin moving toward the accomplishment of a specific goal.You may have a long-range goal. In order to achieve it, you need to sit down and make a list of all the steps that you will have to take to get from where you are to where you want to be. Then begin with the first and most obvious thing that you can do on that list. Complete it, and then start on number two. Don't worry about the long term. Just concentrate on the obvious first step that you can take. Surprisingly enough, everything else will take care of itself. The Confucian saying, "A journey of a thousand leagues begins with a single step," is so popular in so many languages because it is so true. O = Opportunity Successful people do not wait for opportunities to turn their goals into reality. Instead, they make their own opportunities, because they are perfectly clear about the kind of life they wish to create. Once you have taken the time to decide exactly what you want, you will experience an endless flow of opportunities that will help move you in that direction. A = Ability Many people hesitate to set high, challenging goals because they lack the ability necessary to turn those goals into reality. But remember that we all lacked knowledge and experience when we started out in our careers or fields of expertise. Since you gain the ability necessary for high achievement through knowledge and experience, if you increase the speed at which you acquire both of those, you increase the speed at which you move ahead. L = Leadership Leadership is simply the ability to get results. And you begin to get results when you accept full responsibility for yourself, for your job and for the outputs required in your position. You demonstrate leadership when you refuse to make excuses or blame anyone or anything for the problems you are having. The acceptance of the responsibility of leadership enables you to move ahead and take action. When you are not satisfied with your job or income, and you sit down and make a written plan to change it, and then take action on that plan, without waiting for anyone's approval or permission, you are behaving like a leader. S = Stay With It! Between you and every goal that you wish to achieve, there is a series of obstacles. The bigger the goal, the bigger the obstacles. Your decision to be, have, and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else. When you look around you, you will see that all achievement is the triumph of persistence. You will see men and women everywhere who are struggling with and overcoming adversities in order to accomplish something that is important to them. ... And so can you. Goals enable you to do the work you want to do, to live where you want to live, to be with the people you enjoy, and to become the kind of person you want to become. If you set your goals and create a plan that will help you achieve those goals, nothing can stop you from finally winning through. To learn more about how you can radically improve your life through goal-setting, please accept my free report The report breaks down my proven goal-setting process into easy steps that will help you achieve the life you want faster and more easily than you ever thought! To download the report, please click here now. Thanks to success coach Brian Tracy for an inspiring guest article! |
11.04.2009
application and business system excellence
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| Collaboration is the Key Nov 10, 2009 at at 4:00 PM ET / 1:00 PM PT One of the hallmarks of application and business system excellence is a strong, comprehensive sharing of information to make these processes hum. However, too many of the IT systems that support these processes just don't have the kind of collaborative element that's needed to make these systems run efficiently. From simply sharing information, to linking disparate contributors, to tracking information and making it available -- they simply come up short. Attend this event and learn from the experts how you can improve collaboration within your enterprise so as to drive business results. Not All Virtualization Solutions Are Created Equal Nov 19, 2009 at 4:00 PM ET / 1:00 PM PT You've heard all about the benefits and savings that come from virtualization, and it seems that every IT vendor has an offering in this arena. However, all of these solutions are not nearly identical, and some will give you far more than others. Register now and learn what makes the differences between average virtualization offerings and world-class solutions. Energy Efficiency Data You Just Can't Ignore Dec 10, 2009 at 4:00 PM ET / 1:00 PM PT Green computing is a key IT initiative these days. But too often, it's proposed solely as a "good thing to do," and not detailed with the tangible cost-saving benefits that it can bring to your organization. Join us for this informative event and see what the status quo is costing you. You'll find out from green IT experts how energy efficiency is more than just about servers, and how it needs to encompass your whole data center strategy. | |||||||
Social Media Strategies for Lead Generation
| How to Use Social Media for Lead Generation HubSpot Inbound Marketing |
| Free Social Media Marketing Kit from HubSpot Are you interested in using new social media maketing channels to attract more leads to your site? Social Media for Lead Generation Social media can be a powerful channel for getting found by potential prospects and generating qualified sales leads. Check out this Free Social Media Marketing Kit from Hubspot to learn how to use social media to grow your business and how to measure the ROI of all of your online marketing efforts This free kit will teach you:
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Implementing Backup to Disk with Deduplication
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| In this uncertain economy, the pressures you face to protect ever-increasing data with stricter recovery requirements, tighter budgets and fewer resources are even worse when relying on outdated and unreliable solutions for your storage and data protection. Join us for this informative webcast to hear firsthand Kardia Health Systems' success story on how it more easily and affordably managed its backup and recovery operations. You'll also hear from industry analyst firm Enterprise Strategy Group on the challenges of data protection driving requirements, their impact on storage spending, and what you should be evaluating to get more done with less. REGISTER TODAY >> | ||||||||
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empowering your work force Increase Gains and Ditch the Pains
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| Join us to discuss the challenges of remote support in your organization and proven strategies that are working for other organizations like yours to meet those needs. One of your greatest challenges that impacts the daily success of your enterprise is delivering its mobile needs. Your work force is everywhere and your traditional multiple remote support tools are not secure or flexible enough to enable your work force for optimum productivity. Join us at this free eSeminar event and you'll be on your way to truly empowering your work force. | |||||||
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11.03.2009
Hotel marketing online global reservations
As Hotels are entering into the crucial stage of setting their strategies for 2010, one of the biggest dangers is the continuing uncertainty about the future state of the economy. While economists around the world are declaring an imminent end to the global recession, the biggest global chains continue to announce double digit drops in RevPar and ever increasing losses, indicating that "we can't see anything in our numbers at the moment to suggest we've hit the bottom". In this period of uncertainty, how is a Hotel to set long term strategies for 2010? Who can predict how next year's economy is going to shape up and when demand is going to return if even the world's best economists are having difficulties predicting global economies for the next few months? Interestingly, a recent report from Accenture had the following to say on the trend to mass discounts, when faced with weaker business conditions:
In many situations, business leaders listen to sales people who insist that the sky is falling, so they must have pricing relief. But savvy managers push back with queries about where exactly the sky is falling and where it isn't. They continue probing until they learn where, in which markets, and with which customers and which product lines there is cause to be confident. Savy owners, operators and managers therefore should not only push back on dooms-day scenario's, but put in place two key strategies for a successful 2010:
1. Maximize the revenue opportunities throughout the entire customer journey
Even with lower occupancy levels experienced during the current economic crisis, there are plenty of opportunities for Hotels to increase revenues from existing customers."In developing a strategy for the 2010 pricing year, the executive team at any hotel needs to ensure that they really have a full understanding of the revenue opportunities available to them. More than ever, it is a time for "total hotel revenue management so that all sources are maximised" commented Bernadette A Dennis, Managing Director of the Asia Pacific Chapter of the Hotel Sales & Marketing Association International (HSMAI).
A "race to the bottom" is a short-term pricing strategy with a potential long-term impact. Once a mass discounting strategy is implemented, it is hard for a hotel to return to normal rates when demand increases, given lost brand prestige and market position.
2. Maintaining flexibility to adjust revenue optimization tactics as demand changes
With 81% of procurement departments of multinational companies believing that cost reductions in travel can be achieved mostly from hotels, the pressure to further reduce or at least maintain corporate rates for 2010 will increase. A recent study by CWT in the US market confirms this expectation, with negotiated rates to fall by around USD 10.00 from current levels. Companies know that this is probably the last opportunity to get decent rate reductions. They will exploit this opportunity.As long as demand remains weak, Hotel Sales Executives will continue to suffer from a lack of pricing and negotiation power, making any proposals for rate increases in most markets nearly impossible. Industry experts believe that Accounts will start seeing the benefits from a range of dynamic rates. Larger companies will begin to make noise about it, and smaller companies will then follow in their operations.
With the eyes firmly set at maximizing the revenue opportunities throughout the entire customer journey and sales strategies in place to maintaining flexibility to adjust revenue optimization tactics as demand changes, the industry should be able to avoid making 2010 the year of the missed opportunities.
(Source: By Klaus Kohlmayr, Director IDeaS Advantage)
How can GlobRes Help?
GlobRes is one of the market leaders in the electronic distribution channel industry. Our low-cost GDS distribution to travel agents, IDS distribution to major travel web sites and our state-of-the-art online marketing products will help increase your Hotel's RevPar!
Through the GlobRes Central Reservation System and its integrated marketing services, our dedicated team of account managers can support your hotel with:
· GDS connectivity to 650,000 Travel Agents Worldwide and GDS Marketing Support
· Pegasus IDS connectivity (e.g Travelocity, Expedia, Hotel.de, etc) under the GlobRes Chain Code
· 3-Step Ajax Booking Engine with integrated dynamic packaging
· GlobRes Xpress Channel Management Technology connecting to HRS, Booking.com and over 20 leading online travel portals
· Digital Marketing: Google Adwords and Social Media Management including pages on Facebook, Twitter and MySpace
· Website design and online marketing services
So if you are interested in saving money -- and increasing your room occupancy rate complete our online form and we'll send you more informationSearch Engine Marketing Secret
Have you ever considered using direct mail as a way of gathering demographic and psychographic information? If not, then this is your opportunity to really get some bang for your marketing budget dollar.
With the advent of on-demand printing and publishing, we've been able to literally convert mass-marketing to a more personal one-to-one experience.Â
Today's guest post is by Kathryn Korostoff, founder of Research Rockstar.
Keeping employees motivated is no small task. The current economic environment creates job security concerns and family pressures that can leave the most dedicated employees drained. Sure, incentive programs helpâ€"but those budgets are tight, and as important as money is, it’s not always
Research numbers give us so much rich information providing insights and basics on clients and contacts. I’ve always been a fan of market research from my days as a market researcher in the media industry. Understanding “the who� and “the what� [...]
Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind
If you've already invested money in doing customer research on your web site, but you're still not getting the results you want, you'll want to tune into our on-going series with Leslie Caruthers, The Search Guru. It may not be obvious at first, but your web site holds a wealth of data about your customers, who they are, what they like, where they've come from and so much more.
In my last article, we talked about what a critical ingredient search engine marketing was to your overall web strategy. In this part of our series, I'm going to give you some insider tips on how to integrate search engine marketing into your web site and make a more powerful customer magnet.
The top 3 Search Marketing secrets:
1. Build your site in a search friendly way from the start â€" or get SEO friendly now.
This means working with a developer who really understands the search engines (not one who says they do, but one who REALLY does â€" they are rare). Or you hire a Search Marketing firm to partner with your web development company to add in the secret sauce Search Engine Optimization (SEO) knowledge.
Many developers don’t fully understand how search engines work and may have inadvertently made it more difficult for search engines to understand your site. Reversing this through search engine optimization on the site will make a huge difference for your business.
A few common problems:
Content Management System issues: most are not SEO friendly out of the box.
JavaScript navigation that isn’t crawlable
No h tags, or h tags used excessively/incorrectly
Duplicate content issues
Poor internal linking structure
Sign up for our newsletter for a free white paper on search engine friendly website design and share it with your designer and developers.
And don’t forget… While it is critical to rank well with the search engines, you must never forget it is the human customer that matters â€" search engines don’t buy your products, services or click on your advertisements; people do.
Next month, we’ll share secret #2 â€" keyphrase research: the foundation of any organic search marketing effort in the next post. Youre going to love keyphrase research â€" it’s like cracking open the skull of your prospect and watching them think!
Art Of Making Effective Presentations Secrets of Steve Jobs
Steve Jobs is one of the most admired presenters, with legions of Apple fans waiting for his next appearance.
Carmine Gallo reveals Steve Job's presentation secrets in his new book, but gives us a sneak peek.
Identify your villain - There's nothing to rally the troops like a common enemy. In 1984 Apple's enemy ws IBM. More recently it's been Microsot. Even in the light-hearted "I'm a Mac" commercials, you clearly know who the good guy is.
Simplify your slides - Very rarely does Steve Jobs resort to bullet points. His slides tend to be simple yet powerful. They are dominated with striking photography and not with text. Often times, more is less.
Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production�a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way.
1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material.
2. A villain. In every classic story, the hero fights the villain. In 1984, the villain, according to Apple, was IBM (IBM). Before Jobs introduced the famous 1984 television ad to the Apple sales team for the first time, he told a story of how IBM was bent on dominating the computer industry. "IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple." Today, the "villain" in Apple's narrative is played by Microsoft (MSFT). One can argue that the popular "I'm a Mac" television ads are hero/villain vignettes. This idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists.
3. A simple slide. Apple products are easy to use because of the elimination of clutter. The same approach applies to the slides in a Steve Jobs presentation. They are strikingly simple, visual, and yes, devoid of bullet points. Pictures are dominant. When Jobs introduced the MacBook Air, no words could replace a photo of a hand pulling the notebook computer out of an interoffice manila envelope. Think about it this way�the average PowerPoint slide has 40 words. In some presentations, Steve Jobs has a total of seven words in 10 slides. And why are you cluttering up your slides with too many words?
4. A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps (GOOG) worked on the device. He pulled up a list of Starbucks (SBUX) stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."
11.02.2009
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Yahoo has officially shut down www.Geocities.com
GeoCities held a lot of web memories for a lot of people. There was a time where you could barely surf the web without running into one GeoCities site or another. Wikipedia provides a little history:
GeoCities began in mid-1995 as BHI, which stood for Beverly Hills Internet, a small Web hosting and development company in Southern California.
The company created its own Web directory, organized thematically in six "neighborhoods". The neighborhood included "Colosseum," "Hollywood," "RodeoDrive," "SunsetStrip," "WallStreet," and "WestHollywood". In mid-1995, the company decided to offer users (thereafter known as "Homesteaders") the ability to develop free home pages within those neighborhoods. Chat, bulletin boards, and other elements of "community" were added soon after, helping foster rapid growth. On July 5, 1995 Geocities added additional cities, including "CapitolHill," "Paris," "SiliconValley," and "Tokyo." By December 1995, the company, which now had a total of 14 neighborhoods, was signing up thousands of Homesteaders a day and getting over six million monthly page views. The company decided to focus on building membership and community, and on December 15, 1995, BHI became known as GeoCities after having also been called Geopages.
"It was perhaps the first mainstream example of an open, participatory and personal Internet," writes Mark Milian with the LA Times.
In early 1999, Yahoo purchased Geocities for about $3.57 billion in stock. Now a decade later, Geocities is no more.
Yahoo has officially shut down Geocities.The company has said that it did not count the property among its priorities, so it is simply getting rid of it. Yahoo has shut down about 20 services in less than a year.
We learned that Yahoo would be closing the door on GeoCities back in April, so users have had plenty of time to migrate to other services. Earlier this year, for example, MSN partnered with WetPaint to allow people to create "fansites". After Yahoo's announcement, Wetpaint took the opportunity to announce a "bailout plan for foreclosed GeoCities properties," which it called the "GeoCities Asset Recovery Plan (GARP)."As it shuts down GeoCities, Yahoo itself is now plugging its own $4.99-a-month Web hosting service.
Ok, so there are other options for GeoCities users, but is just shutting down a community that still attracts so much traffic the right thing to do? Yahoo's way of going about it has been widely questioned. According to Compete data, GeoCities has still been seeing over 10 million unique monthly visitors as recently as last month. Why would Yahoo want to just shut that down?
"Then there's the fact that Google, not Yahoo, appears to be responsible for the lion's share of GeoCities referrals, sending about 31.45 percent of the site's traffic its way," noted Doug Caverly upon Yahoo's original announcement. "Yahoo's only behind of 16.89 percent of all GeoCities visits. So by closing GeoCities, for which it paid $3.6 billion in 1999, Yahoo seems to be turning its back on a large amount of traffic. Moreover, it's turning down free traffic from its biggest competitor."
"Carol Bartz may be trying to get Yahoo's costs under control, but it looks like sticking a 'for sale' sign on GeoCities would be at least one preferable option compared to a closure," he added.
But alas, it looks like the sign reads "closed" rather than "for sale." So say goodbye, and in the words of Richard Marxx, "hold on to the memory."
It seems unwise from a business perspective, but what about the users? Does Yahoo have an obligation to its users who may have spent years using their GeoCities site only to have it pulled from the web? Should Yahoo provide a forwarding web address for GeoCities users? After all, it was the GeoCities users that built their sites, promoted them and put up with sometimes annoying ads. A simple forwarding of their GeoCities url to their new home would be appreciated! Do you agree?
MySpace isn't exactly at the peak of its popularity, but there are still tons of people who use it. What if they just pulled everything? What if Google bought Facebook and decided to kill it? What if your Tweets vanished? Sure these things seem unlikely now because these services are still fresh. Well, GeoCities was once the "it" thing too. Granted, most GeoCities sites I have seen are not much to look at now, but that doesn't mean people aren't getting use out of them. They're obviously getting page views.
Here's what Yahoo is telling GeoCities users to do if they want to keep their sites:
On October 26, 2009, your GeoCities site will no longer appear on the Web, and you will no longer be able to access your GeoCities account and files. If you'd like to keep your web site, you'll need to move your site files to another web hosting provider.
We recommend moving to our award-winning Web Hosting service, which works a lot like GeoCities but includes a personalized domain name (such as widgetdesigns.com) and matching email, terrific new site building tools, unlimited disk space and bandwidth, premium customer support, and more.
Perhaps it's not worth it to users to go throgh the hassle of migration, but it has been nice to have their GeoCities site at least remain in tact. Well, tough luck. I hope you've gotten what you wanted away from it before Yahoo obliterates it. There are some sites out there that have not yet been shut down, but it appears that is only a matter of time.
Making Online Planning & Buying Easier Marketer Solutions
Issue 5: October 2009
Marketer Solutions: Making Online Planning & Buying Easier
Companies are constantly telling you about how their service works or why their capabilities are better than their competitors. Instead, wouldn't it be refreshing to just hear about how a service solves your problems?
We've created the Marketer Solutions section of our newsletter to focus on how Quantcast helps you do just this. At the end of the day, what matters most is your ability to reach the audiences that are most relevant to you at scale, regardless of how they are defined. Here are a few great ways to start leveraging Quantcast today:
Are you...
| Tired of sending RFPs to large groups of publishers and relying on their "lens" to deliver your consumers? Define your audience using Quantcast's lookalike model and reach people based on a consistent definition across all publishers you work with. But what's a lookalike and how does this work? A lookalike audience is your audience of millions - even tens of millions - that Quantcast identifies across the web and who 'look like' those already interacting with your brand. Lookalikes are built from a detailed audience profile developed by Quantcast once your online content is tagged - be it a brand site, your video content, a "Thank You" page, paid search clicks, or banner ad campaign. And the part about reaching all those people consistently across publishers? It's all about scale, and Quantcast makes iteasy to aggregate your audience once you've defined it. If you tag a paid search campaign, and want to reach people who look like those that clicked from a particular keyword, we can help you do that. Our Media Program partners consist of high quality properties that reach the majority of the web's audience every month. We can help you connect with them or, simply request a Quantcast Lookalike in your RFPs to publishers you work with. |
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Where to Find Us in November
OMMA Adnets: Vetting the Data: Which Targeting Points Get You Closest to Your Audience and Your Goals?
With: Rapp Digital, Wharton Interactive Media Initiative, and BlueKai
Tuesday, November 3rd
Ad:tech NY: Defining the New Media Currency-How to Bring Traditional Media Metrics Online, Or Should We?
With: Microsoft, Nielsen, comScore, Experian Hitwise, and ThinkEquity LLC
Wednesday, November 4th
Ad:tech NY: The Science of Targeting: Turning Data into Scalable, Actionable Insights
With: Facebook, Yahoo!, Google, and Omnicom Media Group Digital
Thursday, November 5th
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