Tecno

How to go into online video market, video streaming strategy

2010-05-12T13:28:00.001-04:00

Getting into online video: Easy is hard

By Jim O'Neill

A couple of weeks ago, I wrote about a request for some help, guidance, or just commiseration from the CEO of a video distribution business who wanted to get his company's videos online. He wanted to aggressively change his business model and really jump into the online video game.

His problem? The complexity of it just overwhelmed him a bit, and this is a guy who's business IS video. He'd played with all the OVP trials and demos, talked with some salespeople and was just a little befuddled.

I received a bunch of replies, and I've forwarded them to him.

The general feedback from you all was that yes, online video is a challenging, and at times, daunting industry. It does, in fact, require a fair amount of handholding.

I want to share a couple of the responses, although there are far too many to print. I did, however make sure the CEO got all or most of them.

One reader, Ron Guthrie of ?Maritime Communications Systems, brought up what he sees as an ongoing bandwidth issue that will hamstring any enterprise's efforts at moving forward with online video.

"How is the industry going to handle the problem of restricted bandwidth? If Comcast, ATT, and the other major network providers start throttling back on what is usable by the consumer, then there will not be a future for this media. I mean after all, with Xbox 360, PS3, Nintendo Wii and then the various set-top boxes that will allow VOD. There isn't enough bandwidth to go around. The Internet is getting progressively slower as time goes on. I don't see small companies getting into the market unless they can be guaranteed enough bandwidth to be profitable. At least for the next 5-10 years."

Chris Savage, CEO of Wistia, which provides a business video sharing application, posed a couple of additional questions that needed to be answered:

How do you make it easy for non-technical buyers to solve video problems?
How will video play with their other systems?
What's the ROI of video for my business?

Generally, more offers of help--in the form of advice, consulting and just conversation--came in than anything else.

Reader Chad Goehring, of OVP StreaMedic.com, said he'd faced the same issues when he launched his business two years ago. He said:

"The scenario posed by your emailer hits home with the vast majority of small and even medium sized business owners who would love to leverage the online video marketing space. I looked at the same OVP's, registered for every free trial and spoke with an untold number of sales reps. What your emailing CEO needs is a company that can provide an easy to use video platform but also assist in video concepts & campaign strategies (basically, low cost consulting - the hold my hand stuff). I got what I wanted by creating my own video platform and because no one was available to 'hold my hand' on how to actually market with video... I learned that too."

Paulo Ferreira, director of business development for Acetrax AG in Switzerland (yep, it spans the world) offered up a potential partnership opportunity.

"We are interested in both receiving content to sell it through our European portal as well as interested in 'renting' our platform for B2B partners, thus partners would be tenants of Acetrax but could have their own look and feel as well as manage their own shop independently. Surely this model of a managed platform would have much lower entry cost."

A solid resource, in any event a good start point from small businesses, is probably Kris Drey's VidCompare.com site, which walks online video neophytes through some of the biggest questions they need answered from "Affordable OV solutions," to "Video for Marketing," and even "Pricing Structures."

Still, as Drey wrote: "All this said, I agree it's a messy space and there are so many businesses today just getting their feet wet whom need baby-step guidance."

He's right; for most business people the difference between thinking about an online video strategy and actually launching one is huge. And, until we really make it a simpler proposition it remains just too hard to do. Sorenson's CEO Peter Csathy (see an interview with him here) told me his company's strategy for bringing online video to the masses was a simple one, although a true bear to execute: "In the overall customer experience, ease of use really matters. What I've said many times is 'easy is hard.'"

Indeed

Green IT strategies efficiency economic trends digital enterprise

2010-05-10T11:01:00.000-04:00

Green IT VTS: Eco-Friendly Strategies that Help Enterprises Get Back in the Black.

Date: May 12, 2010 : 10am - 4:30pm ET

Agenda: See the agenda for this half-day event

We've given our VTS a facelift to give you more of what you've asked for while keeping what you liked best about past events.

Our Virtual Trade Shows now have nine 25-minute deep-dive sessions with Ziff Davis Enterprise editors and market experts scheduled along three publication-specific tracks.

During our live, scheduled group chats following each session, you'll pose questions and get practical answers. You can choose from a broad selection of events tailored to your company's issues.

Besides helping the environment, "going green" in IT can help organizations more quickly get back in the black. This event helps you choose the best, proven approaches to boosting power efficiency and cutting costs.

Join our group of Ziff Davis Enterprise editors and industry experts for this half-day virtual trade show where you will hear from IT professionals like yourself. We will discuss best practices, how to optimize the various green IT strategies, as well as common problems and how to avoid them.

Throughout the conference, we will look at the bottom-line economic impact of Green IT and how emerging trends like cloud computing and server virtualization can play roles in driving energy savings.

This Digital Event will feature three session tracks:

eWEEK editors presenting "how-to" advice
Baseline editors on how to maximize power management efficiency
CIO Insight editors with Green IT strategies for a tough economy.

Register now for this half-day event - and bring your questions for our experts and editors to address during chats and Q&A sessions throughout the event.

Register now and attend the live show for a chance to win a $250 Amazon.com gift card.

Email Marketin Seminar challenging new technologies Messaging and design

2010-04-29T20:51:00.000-04:00

FREE WEBINAR
Top 10 Vital Factors for Email Marketing Success:
How to Generate Results in a Tough Economy

Wednesday, May 12, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time

Email continues to be a powerful staple even in the current recession–affected marketing world. It's still the foundation of any successful online marketing effort. Without effective email marketing, a company's entire online marketing strategy can crumble like a house of cards.

Today, there is a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues that old-school email marketers never had to face. How do savvy marketers navigate all of this and keep pace with their competition in a rapidly changing multimedia marketing environment?

The key is staying current in online marketing best practices — and understanding how to employ them consistently in an evolving environment. In this free one-hour Webinar, email marketing expert, Andrea Scarnecchia, will share today's top 10 vital factors for getting the most out of your email marketing campaigns now.

You'll walk away from this valuable Webinar with actionable next steps to help you develop and maintain exceptional email campaigns that produce results and support your entire marketing mix. We'll discuss the top 10 most critical elements and how to put them into action. We break them down into three digestible categories:

List building and maintenance – How to continuously build, nurture and maintain an effective opt-in list when faced with the challenges of a churn rate of up to 30%.
Messaging and design – Developing email campaigns that create relevance, encourage engagement, render well across various email clients and mobile devices, and generate measurable results.
Deliverability – Staying on top of best practices and legal requirements so your email messages are delivered to the inbox every time.

This free Webinar is designed for email and online marketers of all kinds, from novice to seasoned veterans. You'll walk away with actionable knowledge that will leave you better armed to compete.

As a special bonus, all Webinar attendees will receive the free companion guide: 25 Essentials for Exceptional Email Campaigns. It's an actionable guide full of best practices and how-to's that will help you quickly take action on what you've learned in the Webinar, and it's a perfect complement to the Webinar presentation. This guide also includes links to other free guides to give you an extra boost as you improve and maintain exceptional email campaigns.

Presenter:
Andrea Scarnecchia
Vice President of Marketing, Lyris Inc.

Andrea is the Vice President of Marketing at Lyris where she is responsible for delivering measurable results from email and online marketing campaigns, and advising others on how to do the same. Andrea has over 20 years of marketing leadership experience and has held senior marketing management positions at Tilia, Broderbund, Disney, Sega, Supercuts and Clorox.

How can service providers re-assert themselves in the Mobile Internet

2010-04-28T13:12:00.001-04:00

The squeeze is on for service providers as the Mobile Internet is opening. Big brands are building direct relationships with consumers.

So�what strategies should service providers pursue before they find themselves squeezed out of the value chain?

Amdocs Interactive conducted extensive research last year around how service providers can profitably monetize the Mobile Internet while protecting their market share. We found that service providers could unlock lots of value from their networks, business systems and distribution channels that could lift content revenues by 50% and preserve their leadership position in the value chain.


	Amdocs > Customer Experience Systems Innovation

Archieve more using the new enhancements to FrameMaker 9 software

2010-04-28T13:09:00.000-04:00

Using the new enhancements to FrameMaker 9 software, your structured migration can be a seamless and a cost effective move.

As your company transitions from unstructured documentation to structured XML, you still need to develop and deliver content, using traditional tools if necessary, even as you learn new ones. FrameMaker 9 software makes your task easier, by adding a host of new features to the environment you are already familiar with:

•	Full support for DITA 1.1 and 1.2 - so you can add bookmaps, indexes, and glossaries, and create compelling learning content
•	Intuitive interface - with enhancements that include pods, toolbars, tabbed windows and dockable panels
•	Improved book handling - with mixed hierarchical books that include XML and DITA files, folders, groups, and child books at multiple sublevels
•	PDF-based review workflows - with seamless incorporation of feedback
•	Multiple output formats - XML, PDF, XHTML, digital master - all to facilitate content reuse

Don't just take our word for it

"[… PDF Reviews] may be the biggest feature to this release. Then

Try the full functionality of the entire Adobe Technical Communication Suite, including tutorials, in minutes and without downloading the software.

	Buy	..... US$ 999
	Upgrade	..... US$ 399

Webinar on unstructured to structured migration
View now

when you add in the improved book handling, the complete DITA handling, CMS support and the CMYK, this is a really a must-have update and therefore I highly recommend this product."

- Tom Testi

Read Full Review

informative eSeminar 5 Proven Marketing Strategies

2010-04-28T13:07:00.000-04:00

Top 5 Proven Marketing Strategies of Profitable MSPs

May 4, 2010
2:00 p.m. Eastern / 11:00 a.m. Pacific
Duration: 60 Minutes

Joins us for an informative eSeminar and learn how to avoid the biggest mistakes that 97% of all MSPs make when marketing managed services that devalue what they are selling and turn off new prospects.

Come and learn how to get top dollar for your services and stop competing on price. We'll also discuss the most effective ways of turning your customers into managed services clients and quickly and easily securing new contracts.

Don't miss it! And bring your questions for the live Q&A session!

Deliver Efficient Data and Application Protection

2010-04-23T19:18:00.001-04:00

Virtualize without Compromise
Apr 29, 2010
4:00 p.m. Eastern / 1:00 p.m. Pacific
Duration: 60 Minutes

Storage and data protection are crucial to your virtualization strategy, but traditional disk systems and backup tools often fail in virtual environments. That's where Syncsort and NetApp and can help.

Attend this webinar to learn how to avoid the common pitfalls of virtual machine storage and data protection and how you can prepare yourself for a successful virtualization project.

Key Takeaways:
Understand the pitfalls of traditional storage and data protection models and how they impact costs
How to deliver previously unattainable value to the bottom line results of your business through increased hardware and operational efficiencies
How to increase productivity of a limited workforce, while reducing capital expenditures, through an integrated approach to storage and data protection

How to Make Remote Access Work Connect Home to office

2010-04-23T11:53:00.001-04:00

Understanding the Economics of Remote Access

May 6, 2010
2:00 p.m. Eastern / 11:00 a.m. Pacific
Duration: 60 Minutes

Join us for an informative eSeminar and learn the best way to incorporate secure, reliable remote access into your organization.

Remote access is fast becoming an essential component in the modern workplace. Come hear about the market trends in software as a service and get the information you need to understand how to make remote access work at your organization.

Join us and learn:

What to consider when thinking about remote access costs
How an enterprise remote access solution compares with a virtual private network
What total cost of ownership would be

42 Blog Post Ideas Merketing news

2010-04-22T18:34:00.001-04:00

The Challenge Has Begun!
Last Tuesday the contestants of our Ebusiness Rising Star Challenge received their exclusive "Extreme Etool Kit" -- and since then they have been busy using the tools and training provided to build their own successful online businesses completely from scratch.

... And remember, the first one to complete the Challenge tasks and ring in their first sale will be crowned our Ebusiness Rising Star -- and will win $10,000 of online business building help from our entire team of online business building experts!

We'll keep you updated on their progress in the weeks to come, so you can discover exactly how easy it can be to build your own online business -- when you have the right tools and resources at your disposal.

You Can Get Your Hands On Their "Secret Weapon"
If you didn't act fast enough to enter our Challenge, don't worry. You can still get your hands on the "secret weapon" the Challenge contestants are using to build their own unique money-making website at a fraction of the time and cost it usually takes to set up an online business.

The Extreme Etool Kit is the equivalent of a copywriter, a web designer, an SEO expert, a computer programmer, AND a marketing consultant all in one package. With this kind of power at your disposal, you can have your own profitable online business that's making steady sales in just a few months.

To claim your Extreme Etool Kit -- and get your hands on the most comprehensive suite of online business building software and resources available on the Internet today -- just go to:

http://www.internetmarketing.com/challenge

Anyone who uses these tools and completes the tasks outlined in the Extreme Etool Kit is guaranteed to make a sale. In fact, if you don't make a sale after completing all of the activities we will give you double your money back.

So there is no risk involved... and no reason why you shouldn't embark on your own personal challenge today!

42 Blog Post Ideas You Can Outright Steal
In this month's issue of StartUp, we explained how exactly how to use a blog to turn your site into a content-driven visitor magnet the search engines will love.

(We also described how you should optimize your blog to make sure that every blog post you write appears near the top of the search results, so you can unleash powerful new channels of visitors to your site.)

Since the issue went out last week, we have received a flurry of emails from people who say they understand the value of having a blog on their site -- but they just don't know what to write about.

If you're in the same boat -- you want to start a blog but you don't know what do write about, we're here to help you out.

Here is our list of 42 Blog Post Ideas You Can Outright Steal!
Helpful how-to tips related to your product

Reviews for products you don't sell but you know would appeal to your audience

Explain why you are so passionate about your business

Explain how you got into the business in the first place

What inspired you to take the jump into small business?

Describe a day in the life of your business

Share a photo or video "walking tour" of your business

Describe your customer service philosophy

Share Testimonials you get from your customers

Offer product tutorials, either for your product or other ones your customers use

3 things you love about the current state of your industry

3 things you wish you could change about the current state of your industry

What will the future of your industry be like -- and how should people prepare for it?

What famous people have currently been associated with your industry lately?

The 25 best online resources for people in your industry

Review other blogs related to your industry

Review an online magazine related to your industry

Review print publications related to your industry

Debunk the top myths that are currently floating around about your industry

Go to a trade fair or conference and then write reports about it

Take a stand on a controversial issue related to your industry

Identify the most prominent experts in your industry, explain why they're famous or important

Disagree with a well-known authority in your industry and list reasons why they're wrong

Post about the best things you've read online in the past week (related to your industry)

Answer FAQs you get from your customers

Admit mistakes! If you've done something wrong in the course of building your business, share that information and explain how you dealt with it. People love learning from others' mistakes

Create a list of "best practices" for businesses in your industry

Write a blog comparing what your industry is like now to what it was 20 or 30 years ago

Post a "Test Your Knowledge" quiz and give readers a chance to interact

Make a list of "must-have" free resources your audience will appreciate

Ask a question of your followers on Twitter and then blog about the best answers you got

Sign up for Google Alerts on topics related to your industry -- then blog about breaking news stories

Find out which of your blog posts is most popular, then blog about it

Get involved in a discussion on another blog or forum and then write up a summary about it on your own blog

Post weekly or monthly wrap-ups about what you accomplished with your business

Offer a case study of how someone has successfully used your product or solved a common problem

Run a poll on a controversial issue and then discuss the results

Interview key people in your industry

Reveal a generally unknown secret in your industry

Create a list of books everyone in your industry should read

Run a contest, offering a free product sample or service for the winner. Then ask them to comment about what they thought of it -- and make that its own blog post as well

Make a list of 42 blogging ideas specifically for your industry :-)
Remember, when you write for a business blog you have to provide VALUE to your readers. If you offer them useful, interesting information they will love you for it -- and when the time comes for them to make a purchase, your site will be the first one they think of.

Government IT professional Expo Conference Washington convention center

2010-04-22T01:13:00.001-04:00

Slash Costs, Time and Distance with Web Conferencing

2010-04-19T17:58:00.001-04:00

We know that today�s government IT professional is constrained by budgets and time. That�s why we�ve put together our low cost Expo Hall Plus package. An Expo Hall Plus pass allows you to choose the two conference sessions that you want to attend the most at a fraction of the price and time commitment of a full conference pass.

Additional Savings on Conference Passes
If you�d like a full conference pass, register today using discount code gxp10emp79 and we�ll take an additional 25% off the early rate.

Conference Tracks
� Open Data and Web Services
� Social Networks and Collaboration
� Agile Government
� Cloud Computing and Security
� Emerging Technologies

Still No Room in the Budget?
Then join us on a free Expo Hall pass for all keynotes, sponsored sessions, Birds of a Feather Sessions, and the Expo Hall. Simply use discount code gxp10emx1 during the registration process.

The Gov 2.0 Expo Experience
� Three days of workshops, keynotes, and sessions that showcase the most compelling stories and case studies about the ideas and projects driving government efficiency and citizen participation right now

� An Expo Hall that offers the broadest range of exhibitors demonstrating the newest advances in virtualization, cloud computing, security, mobility and data center management

� A vendor-neutral environment for public servants, government evangelists, and private sector innovators to network and collaborate

� A launch pad for the newest industry standards, advances, and emerging professions in the Gov 2.0 landscape

Gov 2.0 Expo
May 25�27th, 2010
Walter E. Washington Convention Center

Web Conferencing 2010: Making The Right Decision for Bottom Line Benefits

Apr 23, 2010
1:00 p.m. Eastern / 10:00 a.m. Pacific
Duration: 60 Minutes

Join us for a valuable eSeminar and learn how online conferencing - web, video, and voice - can turn your organization's tired travelers into more effective workers, and save money.

These days, organizations like yours have remote workers, geographically diverse teams, and the need to interact with partners and customers in a rich, productive environment, regardless of distance. Come hear how your company can find the right solution to help connect this growing labyrinth while keeping travel expenditures under control.

Join us and learn about:

Big benefits you can expect
How online collaboration and web conferencing can save your organization money
Recent trends driving web conferencing
Pitfalls to avoid and tools to ease your deployment

	Kevin DeMers Sr. Manager, Unified Communications CDW
	Michael Krieger Market Expert Ziff Davis Enterprise

Create A Holistic Business And Technology Environment

2010-03-19T12:20:00.001-04:00

Interactive Intelligence eSeminar: Building Profitable Relationships in Insurance. Register Now | Read Online
Holistic Customer Communications Management: Building Profitable Relationships in Insurance
Mar 25, 2010
1:00 p.m. Eastern/ 10:00 a.m. Pacific
Duration: 60 Minutes

Join us as we discuss how you can bring the different parts of insurance together with Deb Smallwood, Founder of SMA Strategy Meets Action, and Rick Chin, Solutions Marketing Manager with Interactive Intelligence. Deb and Rick will also answer your questions during Q&A.

In this webinar, you will learn what is missing in many areas of the insurance business and how using a CCM strategy can help you achieve your key business goals. Areas of discussion include:
Positioning for market recovery
Meeting new expectations in business
The role of Customer Communications Management
Creating a holistic business and technology environment
Expected business results
Register and you'll be able to receive a copy of the Holistic Customer Communications Management: Building Profitable Relationships in Insurance whitepaper!

REGISTER TODAY >>
Register and Attend
For A Chance To Win
Amazon Gift Card
VIEW CONTEST RULES >>
REGISTER FOR EVENT >>Deborah M. Smallwood
PFounder - SMA
Rick Q. Chin
Solutions Marketing
Joseph E. Maglitta
Editorial Director and Market Expert
Ziff Davis Enterprise

Affiliate travel sites increase your income with tis tips

2010-03-18T14:40:00.001-04:00

Discover how to get more from your affiliate website


	We know how difficult it is to run an affiliate website and rank well on search engines, using just EAN's data feeds to create your pages won't get you to the top positions.
	You need to optimize the content and increase your site's link portfolio before you can be at number 1. follow these tips to optimize your pages
	Get Original compelling content You need to enhance the date we provide with your own original content, having good compelling content not only will help your site rank better but will also improve your conversion rate and revenue generated from your site.If you don't have the means to generate extra content try outsourcing it to our recommended copy writing vendor at the end of this newsletter.
	Be Original, Shuffle Data Fields Displaying content just as we present it in our database will get you nowhere, everyone does the same, shuffle the fields so your site looks original, analyse your traffic and see what they are more interested in and present that content first. It's a good idea to also interlace data with other suppliers' content such as Google Maps, weather widgets, photos, etc.
	Improve your link portfolio According to SEOmoz.org at least 65% of the factor responsible of a certain page's rankings are related to who links to your pages and how they do it. Make sure you get good quality links pointing to your pages that are using different variations of keywords to do so. If you need help acquiring new links for your site you'll also find a company that can help you with this at the end of this email.

Integration Guide


	We have multiple options available for integrating your site or blog with our affiliate solutions, from the flexible XML solution to our simplest one which is to create a white label site.
	If you are still lost and you haven't been able to get your affiliate site going download our newest integration guide where we have created a new site (ExampleTravel.com) from zero and integrated it with our white label solution in a matter of a few hours. Now there is no excuse for not starting your own travel site and start earning commissions from it.

Customer Research Trends for 2010 through the Words You Use

2010-03-14T13:23:00.001-04:00

The #1 Mistake We See in Customer Feedback

All kinds of work go into getting your customers to share feedback with you. Ironically, the place we see most companies trip up is at the finish line � when it�s time to share those results with employees.

Over the years we�ve worked with a wide variety of companies to help create feedback loops between [...]

Blog Post By : Ivana Taylor

View the Blog Post

Optimized Copywriting: Attract Prospects to Your Site through the Words You Use

As part of 2009�s Search Marketing Secrets series, you discovered that using effective keyphrase research is one of the top three ways to create breakthrough results for your company.
Keyphrase research allows you to find out what language your prospects are using to find the products and/or services that you offer. By incorporating the results of [...]

Blog Post By : Ivana Taylor

View the Blog Post

Customer Research Trends for 2010

Trendwatching isn�t just for designers and marketing and design professionals. Market researchers want to know what�s hot in the world of measuring customer experience as much as everyone else!
I�ve pulled together some of the new and trending ways that customers provide information and organizations collect it.

Tracking Social Media Conversations. Focus groups used to be the [...]

Blog Post By : Ivana Taylor

View the Blog Post

The Eyes Have It: What You Need to Know About Eye Contact

There�s a lot you can learn from considering the phenomenon of eye contact. Just a fraction of a second�s eye contact yields a huge amount of information that you can � and do � use as you communicate with your interlocutor. Thinking about how this works, and why we�ve evolved to do it, can pay big dividends. Take a look at this picture of three women and consider the amount of information you get almost instantly just by looking at their eyes. For just a little time invested you know a lot about if each person is happy or sad, if she�s anxious or if she�s at peace.

Eye contact is a big part of any conversation. And as you absorb the information � the feedback � you get from eye contact while having that conversation, you�ll find that you make subtle course corrections in what you�re saying and how you�re saying it.

This is a perfect, beautiful example of a feedback loop. What is it that makes this feedback loop so successful? In thinking about this, two things jump out at us. First, it�s simple. (On its surface, anyway.) Your brain filters out extraneous information and focuses on certain vital cues which you�ve learned to watch for. You�re not overloaded with feedback. You�re fully focused on the other person�s eyes and what they�re doing with them. Second, it�s fast and it�s repetitive.

We don�t make eye contact once. Rather, we maintain this feedback loop during our conversations. Why have we evolved this feedback loop? Communication is among our most important human characteristics, and the ability to understand nonverbal cues is a big advantage. What�s even more interesting to consider is how this feedback system�s simplicity and repetitiveness has allowed it to evolve to become so important to us.

What�s evolving in your organization? Customer feedback initiatives are like anything else in corporate life. If we�re not careful, these programs can become bloated and ineffective. We suggest taking a page out of nature�s playbook and examining how you can use your customer feedback to give your organization �virtual eye contact� with lots of customers.

The big take-aways we see are those that have allowed eye contact to evolve into such an important part of who we are and how we communicate.

Keep it focused by concentrating only on those vital cues that drive results. (For more ideas on this, read Choose One Thing.)
Find a system for streamlining the results so your employees don�t have information overload. There are a variety of ways � including our software � to do this. Make it repetitive.
Ask for feedback and share it with your employee-facing customers regularly.

How we use eye contact to help us communicate is one of those great examples of nature accomplishing something very powerful with simple elegance. We�d do well to emulate it.

About the Author: Max Israel is the founder of Customerville, a Customer Satisfaction Measurement Solution for Multi-unit Operators that can help you create happier customers and drive sales.

The #1 Mistake We See in Customer Feedback (questionpro.com)
Body Language � Looking (slideshare.net)
What We Do (slideshare.net)
Closing the Sale and Eye Contact (thecustomercollective.com)
Barriers To Communication (slideshare.net)

Black Hat Webcast Pen Testing the Web with Firefox

2010-03-13T19:44:00.001-05:00

Black Hat Europe 2010 April 12–15
Barcelona, Spain Hotel Rey Juan Carlos

Black Hat Abu Dhabi 2010
May 30th–June 2 Abu Dhabi, UAE

Black Hat USA 2010 July 24–29
Las Vegas, NV Caesars Palace

Black Hat Webcast — Auditing/Assessment: Pen Testing the Web with Firefox by Michael Shearer

Date: Thursday, March 18th, 2010
Time: 10:00 am PT/1:00 pm ET
Duration: 60 minutes w/ Q&A

Overview:

Hacking the web has never been easier. Whether you're using Firefox as a standalone tool for information gathering, modifying your browser with innovative extensions, or using Firefox as a web front-end for other penetration testing tools, you can hack all within the potentially anonymous cozy confines of your customized browser. Putting it all together brings your hack-foo one step further. DNS lookups, uptime reports, hosted hash crackers and online scanners are at your browser's fingertips. With Firefox's innovative add-on feature, a number of powerful extensions have been developed for security scanning, ethical hacking, penetration testing, and general security auditing. Finally, a number of penetration testing applications are built specifically with web-based front-ends. Add in a few recommendations for your setup and a few places to test your hacking skills, and your recipe for hack soup is complete.

Bio: Michael Schearer ("theprez98") is a government contractor who spent nearly nine years in the United States Navy as a combat-experienced EA-6B Prowler Electronic Countermeasures Officer. He also spent nine months on the ground doing counter-IED work with the U.S. Army. He is a graduate of Georgetown University's National Security Studies Program and a presenter at DEFCON, ShmooCon, HOPE and internationally at CONFidence (Poland) and HackCon (Norway) as well as other numerous conferences. Michael is a licensed amateur radio operator and an active member of the Church of WiFi. He lives in Maryland with his wife and four children.

Thank you
Black Hat Team

Black Hat Webcast Series Calendar:
Here is a listing of the currently scheduled upcoming webcast topics:

• April 2010: Windows 7 Security
• June 2010: Black Hat 2010 USA Preview
• August 2010: Black Hat 2010 USA Wrap Up
• September 2010: Expanding Compliance Into Critical Infrastructure
• October 2010: Building the Best Free HUD

Conference Tracks and Keynotes Announced and a Savings

2010-03-10T09:47:00.001-05:00

New Boston 2010 Announcements: Keynotes, Track Themes and Chairs

Dear Eduardo,

Every year, Enterprise 2.0 Conference brings together those looking to unlock new business value by rethinking their enterprise application strategies.

This year's Conference agenda will cover the entire Enterprise 2.0 lifecycle with new themed tracks focusing on the key components of a comprehensive strategy. Join us and learn how to drive real business value by discovering better ways to communicate, optimizing agility, accelerating business intelligence and increasing transparency through social and collaborative business applications.

New Track Themes and Chairs
The Track Chairs for Enterprise 2.0 Conference Boston 2010 will shape the content program around these conference tracks:

Set Your Enterprise 2.0 Strategy ? Identify Business Value for Your Needs and Cut Through the Hype
? Track Chairs: Sameer Patel (Partner, Sovos Group and Blogger, PretzelLogic.org) and Oliver Marks (Partner, Sovos Group and Blogger, ZDNet Collaboration 2.0)

Social Business Applications and Platforms
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Tony Byrne (Founder, CMS Watch)

Using Search to Tame Complexity and Discover Opportunity
? Track Chair: Larry Cannell (Analyst, Collaboration and Content Strategies, Burton Group)

Socializing With Video: How Emerging Video Applications Will Impact Enterprise Collaboration
? Track Chair: Irwin Lazar (Vice President, Communications Research, Nemertes Research)

Integrating Social Media & Community Approaches
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Rachel Happe (Principal & Co-Founder, The Community Roundtable)

Delivery Strategies: Deploying, Connecting and Mobilizing
? Track Chairs: Alistair Croll (Co-Founder, BitCurrent),
Vanessa Alvarez (Industry Analyst, Frost & Sullivan) and Philippe Winthrop (Wannabe Guru)

Adoption in the Enterprise for Practitioners
? Susan Scrupski (Principal and Founder, 2.0 Adoption Council)

Save 30% on On-Site Pricing Before March 19

Combine the promo code CNQLEB16 with our early pricing discount before March 19 to receive a full 30% off our on-site pricing or to get a Free Expo Pass. That's a savings of up to $750 on a Full Conference pass! Register today.

Five New Keynotes Added to the Agenda
We are still hard at work finalizing the keynote lineup and the program is shaping up to be our best yet. Industry experts joining us on the main stage will include:

Eugene Lee CEO, Socialtext	Andrew McAfee Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management	JP Rangaswami CIO and Chief Scientist, BT Design

Murali Sitaram Vice President and General Manager, Cisco's Enterprise Collaboration Platform	Gentry Underwood IDEO

Sponsorship Opportunities Available
By participating in Enterprise 2.0 Conference your company will see increased engagement with an active and influential Enterprise 2.0 community focused on researching and acquiring the latest products and solutions. For more information about sponsorship opportunities please contact Rob Koziura at 415.947.6111.

Sincerely,

The Enterprise 2.0 Conference Team

Ads pay per click Chitika Faq of premium services

2010-03-05T18:32:00.001-05:00

A couple of days ago we announced the upcoming release of Chitika | Select, an upgrade to Premium ads. We are elated that most of you are looking forward to this upgrade as it will bring a revenue increase by displaying ads to more than just your search traffic.

After hearing your feedback, we have put together some answers to your top questions:

So on Monday, am I suddenly going to be showing a ton of different/strange ads on my site?

No – not at all. We will be gradually rolling this out, starting with a very small amount of additional "Select" impressions. As we gather more feedback and performance data, we will increase the amount of additional "Select" impressions that we show.

Why is this an opt-out instead of an opt-in?

Simply due to your feedback. Ever since we launched Chitika | Premium 2 years ago, 90% of publisher feedback has been that you love how we monetize search traffic, but you want to also earn money from the rest of your traffic too. Since the vast majority of you want to be able to do this, we are automatically turning it on. To give you some idea: Google shows ads for 100% of your traffic. Chitika currently shows ads for less than 30% of your traffic (about 60% of US traffic across our network). Given the huge available opportunity – this was a no-brainer that a lot of our publishers are asking for. However, in all this — please note that our core philosophy of not bombarding the user with ads still remains. We will only show ads when we really believe that the user will benefit from them — the rest of them time, the ads will continue to collapse.

For publishers who DO NOT want this new functionality, it is very easy to opt-out. Just login to your Chitika account and go to the "My Account" tab. The opt-out is at the bottom of the page. [Update: We will be giving you multiple levels of control -- so you can opt-out/opt-in at an account level, or only for certain ad units. See how to do this below.]

How does Chitika | Select choose when and when not to show an ad?

We determine when (and when NOT to) show an ad by using our new click-prediction technology. What is click-prediction technology, you ask? We have been conducting HUGE amounts of research over the past 1 year which allows us tremendous amount of insight into how users interact with ads. For example, did you know that IE users are twice as likely to click on an ad as FireFox users? These types of statistical studies are the core of this new predictive technology. This type of analysis is common in other industries such as insurance, credit cards, etc., and now Chitika is bringing that to online advertising. [Note: This new click prediction technology has been running on select publishers on parts of our UK traffic for the last 3 months -- the results have been outstanding]

Your premium ads look at the search terms used to arrive on the site – as a result you get really relevant results- what about Select, how will we know the ads are something I want on my site and/or relevant?

The Chitika | Select ads may or may not be relevant to your content – however you can be SURE that they are relevant to the user. Remember – the Chitika | Select technology will determine the likelihood of whether an ad is a good match for that user or not. This is how we are able to command a high eCPM – by selectively showing ads when we know that they have some value for the user. Remember: For these new ads, what YOU see might be a lot different than what your READERS are seeing (this is similar to the "interest based" ads on Google Adsense — its targeted to each user). However, since they are targeted to the user — they command higher CPMs than untargeted ads.

What do you mean by "Image ads"? What do these look like?

Just like Google AdSense's image ads, these will be high-quality graphic/banner ads from major brand name advertisers. We will only choose to show graphic/banner ads if they command high CPMs. These are the same ads that run on top ComScore 500 publishers' sites.

I do not want image/graphic ads on my site! But I do want to use Chitika | Select – is that possible?

Yes – in the opt-out section, you can keep Chitika | Select switched on, but opt-out of the image ads part of the service. Our goal here is to give you the options and the controls. We understand that no single size fits all.

Can I see a breakdown showing my earnings from search (Premium) vs. my earnings from non-search (Select) traffic?

Yes. You will be able to run reports on this that separate the 2 types of ads that are showing – this will give you an accurate read on how well each type of ad is performing for you.

Can I keep my search-only ads where they are, but add new placements for the Select ads?

Yes. If you want to use both the current Chitika | Premum ads and Chitika | Select, you should opt-out of Chitika | Select, and then you can just add this line of code into your new ads which will enable them for Select:
ch_select = "enabled";

Or vice versa – if you want to turn all of your existing ads into Chitika | Select, but then keep 1 or 2 ad Premium, you should stay opted-in to the new Chitika | Select service. Then you can add this line of code to the 1 or 2 ads that you want to show to search-only:
ch_select = "disabled";

What if I am using an Alternate Ad to show to my non-search traffic?

Your Alternate Ad will continue to function just like it did before. However, Chitika | Select ads will override it whenever we feel that we can earn an eCPM yield that is similar to or greater than what you are earning on your search traffic.

Can I be assured that only family-friendly ads are displayed?

Just like Chitika | Premium ads, we do our very best to ensure that our ads are family friendly. We do not allow adult advertisers or do business with adult advertisers. Period. These ads are filtered by multiple parties using various filtering tools. Again – all of these ads are sourced from major brand advertisers and are shown on top ComScore 500 sites, so there is little room for error.

In the rare case that an ad would somehow slip through this, you are able to block ads by merchant and keyword from your "My Account" tab in your Chitika account. Also, you can submit any offending advertiser URL's to our customer support team and we will have them removed immediately.

What about traffic outside the US and Canada?

Stay tuned! With Chitika | Select technology we will be incorporating lots of new advertising partners, and we will be able to open up to more than just US and Canada traffic. This will begin to happen slowly and ramp up as we continue to roll the service out.

Navegadores alternativos para portatiles facebook o blogs

2010-02-25T21:04:00.001-05:00

Ideales para usar pocos recursos o acargar rapido en las mini laptops. Navegadores seguros simples y con pocas posibilidades de que sean contaminados por barras de publicidad o virus

Quizás no haya oído usted jamás hablar de Flock, K-Meleon y Maxthon, pero se trata de tres navegadores alternativos que ofrecen recursos tan innovadores que basta usarlos una vez para ponerlos obligadamente en la lista de favoritos. Veamos por qué.

Flock

Flock se anuncia como "el navegador de redes sociales", y tiene en verdad más que ver con populares tecnologías web 2.0 - incluyendo redes sociales – que con muchos otros navegadores.

Con la barra lateral "Cuentas y Servicios" de Flock, por ejemplo, puede usted comunicarse con sus amigos de los más populares sitios de redes sociales, como Facebook, Twitter o Tuenti, mientras navega por otros sitios. Y puesto que el participar en sitios de redes sociales suele implicar también cargar imágenes, Flock se lo facilita con ingeniosas herramientas.

Con el recurso Photo Upload usted puede seleccionar imágenes desde su computadora y Flock se encarga de adaptarlas y enviarlas a Picasa, Photobucket o TinyPic. Y si usted tiene un blog - sea alojado en un sitio o creado por usted con herramientas como WordPress - puede añadir entradas directamente desde Flock, mediante el Blog Editor incorporado en el navegador.

En conjunto, los recursos de redes sociales de Flock son tan fáciles de usar que asombra pensar por qué no se les ocurrieron antes a los grandes nombres en navegadores. Si, tal como muchos usuarios de la Web, usted está activo en Picasa, Twitter, Facebook y tiene un blog, el acceder rápidamente a éstos desde el panel lateral de Flock mientras hace otras tareas en el panel del navegador resulta conveniente y productivo. Agregue enlaces a Gmail, Yahoo Mail y mensajerías instantáneas en la misma barra de Cuentas y Servicios, y Flock le dará acceso casi inmediato a casi todo aquello que pueda hacer hoy online, además de investigar y recolectar información.

Con Flock es también más fácil que con otros navegadores aprovechar todo lo que un sitio tiene que ofrecer. Entre en un sitio que ofrezca contenidos o "feeds" RSS, por ejemplo, y Flock le advertirá de su presencia, enseñándole a usar el botón naranja de los feeds para agregar el sitio a la lista de los feeds de manera que pueda recoger el contenido del sitio sin tener que visitarlo.

Quizás lo mejor de Flock es que se "siente" tan rápido y estable como IE o Firefox. Usuarios de IE, en particular, podrán habituarse a Flock sin problemas, pues la mayoría de los accesos directos - incluyendo los accesos a los Favoritos - son idénticos.

K-Meleon

Si lo que usted quiere de un navegador Web es velocidad, velocidad y más velocidad -junto con una saludable dosis de personalización- entonces K-Meleon le dará plena satisfacción. Este poco conocido navegador fue creado específicamente para funcionar ágilmente en recursos del sistema - y, por tanto, ser rápido allí donde otros no lo son. Incluso durante la instalación verá usted dónde está el énfasis: K-Meleon le da a elegir entre instalar un cargador previo que promete incrementar el tiempo de carga del navegador manteniendo todo el tiempo en la memoria una porción del código del navegador.

Al usarlo, K-Meleon hace ostentación de su categoría de campeón en velocidad. Incluso sin recurrir a un banco de pruebas, complejas páginas se cargan notablemente más rápido que con IE o Firefox, apareciendo tanto los gráficos como los textos casi simultáneamente.

Los accesos directos y los menús se parecen a los de Firefox, de modo que quien conozca ese navegador no sufrirá con la transición. La interfaz enteramente tabulada trabaja de la misma forma que los demás grandes navegadores, de modo que, si usted tiene abiertos regularmente, digamos, diez sitios web al mismo tiempo, puede abrirlos todos con un solo clic.

Otro de los fuertes de K-Meleon es su serie de opciones de personalización. Este navegador le permite establecer múltiples perfiles de usuario, de modo que cada persona que usa la computadora pueda tener su propio perfil. Allí están las opciones habituales de apariencia, barras de herramientas, privacidad y rendimiento, pero acompañadas de muchos ajustes de configuración avanzada, acelerador del mouse, opciones de favoritos y vista.

Maxthon

Desarrollado originalmente en China, Maxthon afirma que el pensar "diferente" permitió a sus desarrolladores crear la mejor experiencia "diferente" para nuevos usuarios. Maxthon en realidad se diferencia de forma notoria inmediatamente, incluyendo su interfaz, que está desprovista de la barra de título acostumbrada, dándole al usuario más espacio para ver páginas web.

Tal como K-Meleon, Maxthon se centra en la posibilidad de personalizar el programa, aunque en este aspecto llega incluso a superar a K-Meleon. Prácticamente todo puede ser personalizado en su interfaz. Por ejemplo, puede usted eliminar todos los menús, las barras de herramientas, las barras de status y las barras laterales, dejando sólo una ventana de navegación que no contiene otra cosa que su página Web.

En este modo de "no interfaz", Maxthon es aún más espartano que el Chrome de Google. El efecto de esto es impresionante, convirtiendo a Maxthon en una excelente solución para ver páginas web en computadoras portátiles de pantalla pequeña.

Maxthon es asimismo más fácil de controlar mediante el teclado que cualquier otro navegador. Para comenzar, a diferencia de Firefox y Chrome, Maxthon recuerda el último enlace que usted cliqueó, de modo que, si quiere regresar a esa página, no tiene más que usar la pestaña correspondiente. Pero esto no es más que el comienzo. Se puede acceder a prácticamente todos los recursos de este navegador mediante el teclado, y un amplio menú de "atajos de teclado" (Herramientas/Centro de configuración/Atajos de teclado) le permite especificar qué teclas desea usar para activar determinadas funciones. Puede usted incluso asignar las teclas de función (teclas F-) para abrir páginas Web específicas, y puede crear "alias" para abrir una página Web o grupos de páginas con sólo escribir algunas letras o una palabra en la barra de dirección.

La interfaz de Maxthon se parece más a la de Internet Explorer que a la de Firefox. No obstante, además de los habituales menús Favoritos, Ver y Herramientas, un menú único titulado Grupos abrevia la tarea de guardar un grupo de pestañas abiertas mediante un solo acceso directo. Este navegador tiene asimismo útiles herramientas, como un rellenador de formularios, una flexible herramienta de captura de la pantalla y una herramienta de editar páginas donde puede escribir sus pensamientos de una sesión a otra.

AdWords Advantage Online Summit training event

2010-02-18T12:35:00.000-05:00

Hi Subscriber,

Last week we sent you an invitation to our upcoming AdWords Advantage Online Summit starting on March 9, 2010.

Apparently many of you are really searching for a way to kick off your AdWords campaigns in 2010! So many folks clicked on the links in the email, and forwarded the email to friends that all the traffic killed our server and many folks couldn't get through to sign up! We've now added extra ram and bandwidth and invite you to try again - but don't leave it too long.

We only have space for 500 at this event and we can see from the response last week that it will be sold out long before we start, so please if you are considering it, get in now while there is still space.

This is a top-notch training event that will help you attract highly targeted customers, for less of your marketing budget. We've assembled an amazing team of experts who will share hot tips, techniques and strategies guaranteed to boost your AdWords results and allow you to get a better return for the dollars you spend. Big names are joining me for this unique conference, such as Fred Valleays (Senior Google Evangelist), Bryan Eisenberg (author, Always Be Testing: The Complete Guide to Google Website Optimizer), David Szetela (author, Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising), and many other high-profile folks.

Sign up here for the AdWords Advantage Online Summit. This is an educational online summit dedicated to helping you thrive in 2010 with better AdWords Strategies.

AdWords can be one of the most effective forms of sales generation for your business but ONLY if you are doing it correctly. And so many advertisers just aren't. Can you say with any confidence that your AdWords campaign couldn't be improved upon? Wouldn't you like to hear about some of the strategies that these experts use to manage multi-million dollar campaigns?

Please seriously consider this event. Not only because for a limited time tickets are half off, but more importantly because you really want to improve the way your AdWords campaigns perform in 2010.

Event and Deals - Boston Santa Clara Conferencet

2010-02-17T13:19:00.001-05:00

2010 is off to a great start. The momentum around Enterprise 2.0 continues to grow as new strategies take root in businesses to accelerate innovation, agility and greater transparency through social and collaborative business applications.

Building off this momentum Enterprise 2.0 Conference is pleased to make three major announcements for the coming year:

Registration for Enterprise 2.0 Conference Boston is now open
Enterprise 2.0 Conference will be returning to California from November 8-11, 2010 at the Santa Clara Convention Center
Virtual Enterprise 2.0 Conference is now available on-demand

Register Early and Save on the Boston Conference
Early registration for Enterprise 2.0 Conference Boston is now open. Register with promo code CNPHEB19 before March 1 to save 30% on onsite pricing or to get a free expo pass.

The conference is our largest program to date and covers the entire Enterprise 2.0 lifecycle — from strategy, to execution and performance monitoring, and features the industry's leading thinkers, experts and practitioners. This year's agenda is being organized around these key themes:

Set Your Enterprise 2.0 Strategy
Evaluate Social Business Applications and Platforms
Establish Best Practices for Enterprise-wide Adoption
Understand Application Delivery and Integration Options
Engage with Customers and Partners through Social Media

With much more as we publish the full program in the coming weeks.

Save The Date! – November 8–11, 2010 – Santa Clara, CA
Building off the success of our first California event in November of 2009, we are pleased to announce the dates of our second conference in the Golden State. So mark your calendars and stay tuned for more information about the Call for Proposals, registration and the conference agenda.

Virtual Enterprise 2.0 Conference – Now Available On-Demand
On February 2 Virtual Enterprise 2.0 Conference brought together over 1,000 people from companies around the world ready to accelerate business performance with social and collaborative technologies.

Did you miss it or want to re-live part of the day? You can now view the event on-demand absolutely free of charge.

We hope that you'll join us at one of our 2010 Conferences and, as always, we look forward to continuing the dialogue around Enterprise 2.0 technologies through our blog, Facebook, LinkedIn and Twitter accounts.

Sincerely,

The Enterprise 2.0 Conference Team

© UBM TechWeb 2010. All Rights Reserved. Enterprise 2.0 c/o TechWeb, 600 Harrison St., 6th Floor, San Francisco, CA 94107. TechWeb, Enterprise 2.0, and associated design marks and logos are trademarks owned or used under license by United Business Media LLC, and may be registered in the United States and other countries. Other names mentioned may be the trademark or service mark of their respective owners.

Strategies for Improving Backup and Recovery Web Servers

2010-02-17T12:31:00.001-05:00

Backup to the Basics: Real World Tips for Simplifying AND Improving Backup & Recovery Performance

Feb 23, 2010
12:00 p.m. Eastern / 9:00 a.m. Pacific
Duration: 60 Minutes

Join us for this timely and informative eSeminar, where you'll hear proven methods on how you can cut costs and increase the reliability and recoverability of your backup data. You'll also hear how other organizations are drastically improving backups and restores at a significantly lower cost using integrated disk backup with deduplication and software.

You'll hear real-world examples of how to:

Save time and effort with an "install in minutes" disk-based solution
Slash backup windows up to 90%
Reduce backup storage capacity requirements up to 95%
Cost-effectively implement an off-site disk backup system for rapid disaster recovery
Gain the operational benefits of disk backup at a cost competitive with tape

Also, bring your questions and we'll address them during the live Q&A.

Should blogging be the hub of your social media strategy

2010-02-12T11:49:00.001-05:00

FREE WEBINAR:
Should blogging be the hub of your social media strategy?

Can't make the Webinar? Get the Whitepaper here.

Join social media expert Jason Baer and influential marketer Chris Baggott as they discuss: Should blogging be the hub of your social media strategy?

Free Webcast: Thursday, March 4, 2009, 2-3pm EST

Sound familiar…You're blogging (or considering it), your company is also on Twitter, Facebook and LinkedIn. How the heck do you prioritize and streamline efforts? Using blogs as the hub of these strategies is one way marketers have found great success.

During this jam packed hour the experts will also cover:

What social media is best for your industry?
Should you be allocating resources to it?
How does blogging fit into the equation?
How to measure track and adjust your efforts?

Can't make the webinar but still interested in the topic? Download this free whitepaper Blogging and Social Networking ››

Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary Compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing.

Increase Brand Value and Loyalty While Cutting Costs

2010-02-11T11:44:00.001-05:00

How Open Source Frameworks for Social Publishing Eliminate Web Content Management System Shortfalls
Feb 18, 2010
1:00 p.m. Eastern/10:00 a.m. Pacific
Duration: 60 Minutes

We invite you to join us in a critical conversation on social publishing, both as an opportunity and risk to your business. We'll also discuss at this timely interactive eSeminar how to engage your communities of contributors with managed content to deepen your customer relationships and drive innovation on the Web, while reducing your IT development and maintenance costs.

You will learn:
What trends are driving the need for your enterprise's open-source framework for social publishing
Which features are mission-critical for your enterprise when creating a platform for building a brand with engagement from your community
How social publishing can be a competitive advantage transforming your business operations
Join The Gilbane Group's Geoffrey Bock and Red Hat's Jason Hibbets, to find out exactly what you need to know about the social publishing momentum so that you can take advantage of all the opportunities and eliminate the risks.

Register and Attend
For A Chance To Win
Amazon Gift Card

VIEW CONTEST RULES >>
REGISTER FOR EVENT >>Geoffrey Bock
Senior Analyst
The Gilbane Group
Jason Hibbets
Project Manager, People and Brand
Red Hat
Bryan House
Director, Marketing
Acquia
Christopher Yeich
Editor, Strategic Content
Ziff Davis Enterprise

eSeminars Information
If you have already registered for this eSeminar, please ignore this message. If you have problems with your registration, please e-mail: events@ziffdavisenterprise.com

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Copyright 2010 Ziff Davis Enterprise All Rights Reserved.
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Social Publishing Eliminate Web Content

2010-02-05T14:26:00.000-05:00

How Open Source Frameworks for Social Publishing Eliminate Web Content Management System Shortfalls

Feb 18, 2010
1:00 p.m. Eastern/10:00 a.m. Pacific
Duration: 60 Minutes

We invite you to join us in a critical conversation on social publishing, both as an opportunity and risk to your business. We'll also discuss at this timely interactive eSeminar how to engage your communities of contributors with managed content to deepen your customer relationships and drive innovation on the Web, while reducing your IT development and maintenance costs.

You will learn:

What trends are driving the need for your enterprise's open-source framework for social publishing
Which features are mission-critical for your enterprise when creating a platform for building a brand with engagement from your community
How social publishing can be a competitive advantage transforming your business operations

Join Gilbrane Group's Geoffrey Bock and Red Hat's Jason Hibbets, to find out exactly what you need about the social publishing momentum so that you can take advantage of all the opportunities and eliminate the risks.

Top 10 Deliverability Tips to Get to the Inbox email marketing

2010-02-03T14:38:00.001-05:00

Download the Free Guide: 10 Golden Rules to Boost Email Deliverabilty and Online Reputation

Is your online reputation helping or hindering your efforts to get your email messages delivered to the Inbox?

Each day, email marketers play an important part in building (or degrading) a company's online reputation. By building your online reputation, you can improve your email delivery rate, boost your marketing ROI, and give your company a competitive edge.

To help, Lyris has developed this free guide, "10 Golden Rules to Boost Email Deliverability and Online Reputation". The guide shows you:

How building your overall and online reputation can increase your delivery rate
The cost of a poor online reputation
Who really defines spam and how best to work with them
Why authentication is essential to email campaign success
10 deliverability best practices you can execute today to improve your ROI
And much more

You'll receive this free guide plus the bonus tool, Lyris ContentChecker for Email to help you spam-proof your email campaigns. Get them all today, free.

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FREE WEBINARTop 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy

Wednesday, May 12, 2010 10:00 AM Pacific Time / 1:00 PM Eastern Time

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Download the Free Guide: 10 Golden Rules to Boost Email Deliverabilty and Online Reputation

FREE WEBINAR
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How to Generate Results in a Tough Economy

Wednesday, May 12, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time