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Conference Tracks and Keynotes Announced and a Savings

2010-03-10T09:47:00.001-05:00

New Boston 2010 Announcements: Keynotes, Track Themes and Chairs

Dear Eduardo,

Every year, Enterprise 2.0 Conference brings together those looking to unlock new business value by rethinking their enterprise application strategies.

This year's Conference agenda will cover the entire Enterprise 2.0 lifecycle with new themed tracks focusing on the key components of a comprehensive strategy. Join us and learn how to drive real business value by discovering better ways to communicate, optimizing agility, accelerating business intelligence and increasing transparency through social and collaborative business applications.

New Track Themes and Chairs
The Track Chairs for Enterprise 2.0 Conference Boston 2010 will shape the content program around these conference tracks:

Set Your Enterprise 2.0 Strategy ? Identify Business Value for Your Needs and Cut Through the Hype
? Track Chairs: Sameer Patel (Partner, Sovos Group and Blogger, PretzelLogic.org) and Oliver Marks (Partner, Sovos Group and Blogger, ZDNet Collaboration 2.0)

Social Business Applications and Platforms
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Tony Byrne (Founder, CMS Watch)

Using Search to Tame Complexity and Discover Opportunity
? Track Chair: Larry Cannell (Analyst, Collaboration and Content Strategies, Burton Group)

Socializing With Video: How Emerging Video Applications Will Impact Enterprise Collaboration
? Track Chair: Irwin Lazar (Vice President, Communications Research, Nemertes Research)

Integrating Social Media & Community Approaches
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Rachel Happe (Principal & Co-Founder, The Community Roundtable)

Delivery Strategies: Deploying, Connecting and Mobilizing
? Track Chairs: Alistair Croll (Co-Founder, BitCurrent),
Vanessa Alvarez (Industry Analyst, Frost & Sullivan) and Philippe Winthrop (Wannabe Guru)

Adoption in the Enterprise for Practitioners
? Susan Scrupski (Principal and Founder, 2.0 Adoption Council)

Save 30% on On-Site Pricing Before March 19

Combine the promo code CNQLEB16 with our early pricing discount before March 19 to receive a full 30% off our on-site pricing or to get a Free Expo Pass. That's a savings of up to $750 on a Full Conference pass! Register today.

Five New Keynotes Added to the Agenda
We are still hard at work finalizing the keynote lineup and the program is shaping up to be our best yet. Industry experts joining us on the main stage will include:

Eugene Lee CEO, Socialtext	Andrew McAfee Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management	JP Rangaswami CIO and Chief Scientist, BT Design

Murali Sitaram Vice President and General Manager, Cisco's Enterprise Collaboration Platform	Gentry Underwood IDEO

Sponsorship Opportunities Available
By participating in Enterprise 2.0 Conference your company will see increased engagement with an active and influential Enterprise 2.0 community focused on researching and acquiring the latest products and solutions. For more information about sponsorship opportunities please contact Rob Koziura at 415.947.6111.

Sincerely,

The Enterprise 2.0 Conference Team

Ads pay per click Chitika Faq of premium services

2010-03-05T18:32:00.001-05:00

A couple of days ago we announced the upcoming release of Chitika | Select, an upgrade to Premium ads. We are elated that most of you are looking forward to this upgrade as it will bring a revenue increase by displaying ads to more than just your search traffic.

After hearing your feedback, we have put together some answers to your top questions:

So on Monday, am I suddenly going to be showing a ton of different/strange ads on my site?

No – not at all. We will be gradually rolling this out, starting with a very small amount of additional "Select" impressions. As we gather more feedback and performance data, we will increase the amount of additional "Select" impressions that we show.

Why is this an opt-out instead of an opt-in?

Simply due to your feedback. Ever since we launched Chitika | Premium 2 years ago, 90% of publisher feedback has been that you love how we monetize search traffic, but you want to also earn money from the rest of your traffic too. Since the vast majority of you want to be able to do this, we are automatically turning it on. To give you some idea: Google shows ads for 100% of your traffic. Chitika currently shows ads for less than 30% of your traffic (about 60% of US traffic across our network). Given the huge available opportunity – this was a no-brainer that a lot of our publishers are asking for. However, in all this — please note that our core philosophy of not bombarding the user with ads still remains. We will only show ads when we really believe that the user will benefit from them — the rest of them time, the ads will continue to collapse.

For publishers who DO NOT want this new functionality, it is very easy to opt-out. Just login to your Chitika account and go to the "My Account" tab. The opt-out is at the bottom of the page. [Update: We will be giving you multiple levels of control -- so you can opt-out/opt-in at an account level, or only for certain ad units. See how to do this below.]

How does Chitika | Select choose when and when not to show an ad?

We determine when (and when NOT to) show an ad by using our new click-prediction technology. What is click-prediction technology, you ask? We have been conducting HUGE amounts of research over the past 1 year which allows us tremendous amount of insight into how users interact with ads. For example, did you know that IE users are twice as likely to click on an ad as FireFox users? These types of statistical studies are the core of this new predictive technology. This type of analysis is common in other industries such as insurance, credit cards, etc., and now Chitika is bringing that to online advertising. [Note: This new click prediction technology has been running on select publishers on parts of our UK traffic for the last 3 months -- the results have been outstanding]

Your premium ads look at the search terms used to arrive on the site – as a result you get really relevant results- what about Select, how will we know the ads are something I want on my site and/or relevant?

The Chitika | Select ads may or may not be relevant to your content – however you can be SURE that they are relevant to the user. Remember – the Chitika | Select technology will determine the likelihood of whether an ad is a good match for that user or not. This is how we are able to command a high eCPM – by selectively showing ads when we know that they have some value for the user. Remember: For these new ads, what YOU see might be a lot different than what your READERS are seeing (this is similar to the "interest based" ads on Google Adsense — its targeted to each user). However, since they are targeted to the user — they command higher CPMs than untargeted ads.

What do you mean by "Image ads"? What do these look like?

Just like Google AdSense's image ads, these will be high-quality graphic/banner ads from major brand name advertisers. We will only choose to show graphic/banner ads if they command high CPMs. These are the same ads that run on top ComScore 500 publishers' sites.

I do not want image/graphic ads on my site! But I do want to use Chitika | Select – is that possible?

Yes – in the opt-out section, you can keep Chitika | Select switched on, but opt-out of the image ads part of the service. Our goal here is to give you the options and the controls. We understand that no single size fits all.

Can I see a breakdown showing my earnings from search (Premium) vs. my earnings from non-search (Select) traffic?

Yes. You will be able to run reports on this that separate the 2 types of ads that are showing – this will give you an accurate read on how well each type of ad is performing for you.

Can I keep my search-only ads where they are, but add new placements for the Select ads?

Yes. If you want to use both the current Chitika | Premum ads and Chitika | Select, you should opt-out of Chitika | Select, and then you can just add this line of code into your new ads which will enable them for Select:
ch_select = "enabled";

Or vice versa – if you want to turn all of your existing ads into Chitika | Select, but then keep 1 or 2 ad Premium, you should stay opted-in to the new Chitika | Select service. Then you can add this line of code to the 1 or 2 ads that you want to show to search-only:
ch_select = "disabled";

What if I am using an Alternate Ad to show to my non-search traffic?

Your Alternate Ad will continue to function just like it did before. However, Chitika | Select ads will override it whenever we feel that we can earn an eCPM yield that is similar to or greater than what you are earning on your search traffic.

Can I be assured that only family-friendly ads are displayed?

Just like Chitika | Premium ads, we do our very best to ensure that our ads are family friendly. We do not allow adult advertisers or do business with adult advertisers. Period. These ads are filtered by multiple parties using various filtering tools. Again – all of these ads are sourced from major brand advertisers and are shown on top ComScore 500 sites, so there is little room for error.

In the rare case that an ad would somehow slip through this, you are able to block ads by merchant and keyword from your "My Account" tab in your Chitika account. Also, you can submit any offending advertiser URL's to our customer support team and we will have them removed immediately.

What about traffic outside the US and Canada?

Stay tuned! With Chitika | Select technology we will be incorporating lots of new advertising partners, and we will be able to open up to more than just US and Canada traffic. This will begin to happen slowly and ramp up as we continue to roll the service out.

Navegadores alternativos para portatiles facebook o blogs

2010-02-25T21:04:00.001-05:00

Ideales para usar pocos recursos o acargar rapido en las mini laptops. Navegadores seguros simples y con pocas posibilidades de que sean contaminados por barras de publicidad o virus

Quizás no haya oído usted jamás hablar de Flock, K-Meleon y Maxthon, pero se trata de tres navegadores alternativos que ofrecen recursos tan innovadores que basta usarlos una vez para ponerlos obligadamente en la lista de favoritos. Veamos por qué.

Flock

Flock se anuncia como "el navegador de redes sociales", y tiene en verdad más que ver con populares tecnologías web 2.0 - incluyendo redes sociales – que con muchos otros navegadores.

Con la barra lateral "Cuentas y Servicios" de Flock, por ejemplo, puede usted comunicarse con sus amigos de los más populares sitios de redes sociales, como Facebook, Twitter o Tuenti, mientras navega por otros sitios. Y puesto que el participar en sitios de redes sociales suele implicar también cargar imágenes, Flock se lo facilita con ingeniosas herramientas.

Con el recurso Photo Upload usted puede seleccionar imágenes desde su computadora y Flock se encarga de adaptarlas y enviarlas a Picasa, Photobucket o TinyPic. Y si usted tiene un blog - sea alojado en un sitio o creado por usted con herramientas como WordPress - puede añadir entradas directamente desde Flock, mediante el Blog Editor incorporado en el navegador.

En conjunto, los recursos de redes sociales de Flock son tan fáciles de usar que asombra pensar por qué no se les ocurrieron antes a los grandes nombres en navegadores. Si, tal como muchos usuarios de la Web, usted está activo en Picasa, Twitter, Facebook y tiene un blog, el acceder rápidamente a éstos desde el panel lateral de Flock mientras hace otras tareas en el panel del navegador resulta conveniente y productivo. Agregue enlaces a Gmail, Yahoo Mail y mensajerías instantáneas en la misma barra de Cuentas y Servicios, y Flock le dará acceso casi inmediato a casi todo aquello que pueda hacer hoy online, además de investigar y recolectar información.

Con Flock es también más fácil que con otros navegadores aprovechar todo lo que un sitio tiene que ofrecer. Entre en un sitio que ofrezca contenidos o "feeds" RSS, por ejemplo, y Flock le advertirá de su presencia, enseñándole a usar el botón naranja de los feeds para agregar el sitio a la lista de los feeds de manera que pueda recoger el contenido del sitio sin tener que visitarlo.

Quizás lo mejor de Flock es que se "siente" tan rápido y estable como IE o Firefox. Usuarios de IE, en particular, podrán habituarse a Flock sin problemas, pues la mayoría de los accesos directos - incluyendo los accesos a los Favoritos - son idénticos.

K-Meleon

Si lo que usted quiere de un navegador Web es velocidad, velocidad y más velocidad -junto con una saludable dosis de personalización- entonces K-Meleon le dará plena satisfacción. Este poco conocido navegador fue creado específicamente para funcionar ágilmente en recursos del sistema - y, por tanto, ser rápido allí donde otros no lo son. Incluso durante la instalación verá usted dónde está el énfasis: K-Meleon le da a elegir entre instalar un cargador previo que promete incrementar el tiempo de carga del navegador manteniendo todo el tiempo en la memoria una porción del código del navegador.

Al usarlo, K-Meleon hace ostentación de su categoría de campeón en velocidad. Incluso sin recurrir a un banco de pruebas, complejas páginas se cargan notablemente más rápido que con IE o Firefox, apareciendo tanto los gráficos como los textos casi simultáneamente.

Los accesos directos y los menús se parecen a los de Firefox, de modo que quien conozca ese navegador no sufrirá con la transición. La interfaz enteramente tabulada trabaja de la misma forma que los demás grandes navegadores, de modo que, si usted tiene abiertos regularmente, digamos, diez sitios web al mismo tiempo, puede abrirlos todos con un solo clic.

Otro de los fuertes de K-Meleon es su serie de opciones de personalización. Este navegador le permite establecer múltiples perfiles de usuario, de modo que cada persona que usa la computadora pueda tener su propio perfil. Allí están las opciones habituales de apariencia, barras de herramientas, privacidad y rendimiento, pero acompañadas de muchos ajustes de configuración avanzada, acelerador del mouse, opciones de favoritos y vista.

Maxthon

Desarrollado originalmente en China, Maxthon afirma que el pensar "diferente" permitió a sus desarrolladores crear la mejor experiencia "diferente" para nuevos usuarios. Maxthon en realidad se diferencia de forma notoria inmediatamente, incluyendo su interfaz, que está desprovista de la barra de título acostumbrada, dándole al usuario más espacio para ver páginas web.

Tal como K-Meleon, Maxthon se centra en la posibilidad de personalizar el programa, aunque en este aspecto llega incluso a superar a K-Meleon. Prácticamente todo puede ser personalizado en su interfaz. Por ejemplo, puede usted eliminar todos los menús, las barras de herramientas, las barras de status y las barras laterales, dejando sólo una ventana de navegación que no contiene otra cosa que su página Web.

En este modo de "no interfaz", Maxthon es aún más espartano que el Chrome de Google. El efecto de esto es impresionante, convirtiendo a Maxthon en una excelente solución para ver páginas web en computadoras portátiles de pantalla pequeña.

Maxthon es asimismo más fácil de controlar mediante el teclado que cualquier otro navegador. Para comenzar, a diferencia de Firefox y Chrome, Maxthon recuerda el último enlace que usted cliqueó, de modo que, si quiere regresar a esa página, no tiene más que usar la pestaña correspondiente. Pero esto no es más que el comienzo. Se puede acceder a prácticamente todos los recursos de este navegador mediante el teclado, y un amplio menú de "atajos de teclado" (Herramientas/Centro de configuración/Atajos de teclado) le permite especificar qué teclas desea usar para activar determinadas funciones. Puede usted incluso asignar las teclas de función (teclas F-) para abrir páginas Web específicas, y puede crear "alias" para abrir una página Web o grupos de páginas con sólo escribir algunas letras o una palabra en la barra de dirección.

La interfaz de Maxthon se parece más a la de Internet Explorer que a la de Firefox. No obstante, además de los habituales menús Favoritos, Ver y Herramientas, un menú único titulado Grupos abrevia la tarea de guardar un grupo de pestañas abiertas mediante un solo acceso directo. Este navegador tiene asimismo útiles herramientas, como un rellenador de formularios, una flexible herramienta de captura de la pantalla y una herramienta de editar páginas donde puede escribir sus pensamientos de una sesión a otra.

AdWords Advantage Online Summit training event

2010-02-18T12:35:00.000-05:00

Hi Subscriber,

Last week we sent you an invitation to our upcoming AdWords Advantage Online Summit starting on March 9, 2010.

Apparently many of you are really searching for a way to kick off your AdWords campaigns in 2010! So many folks clicked on the links in the email, and forwarded the email to friends that all the traffic killed our server and many folks couldn't get through to sign up! We've now added extra ram and bandwidth and invite you to try again - but don't leave it too long.

We only have space for 500 at this event and we can see from the response last week that it will be sold out long before we start, so please if you are considering it, get in now while there is still space.

This is a top-notch training event that will help you attract highly targeted customers, for less of your marketing budget. We've assembled an amazing team of experts who will share hot tips, techniques and strategies guaranteed to boost your AdWords results and allow you to get a better return for the dollars you spend. Big names are joining me for this unique conference, such as Fred Valleays (Senior Google Evangelist), Bryan Eisenberg (author, Always Be Testing: The Complete Guide to Google Website Optimizer), David Szetela (author, Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising), and many other high-profile folks.

Sign up here for the AdWords Advantage Online Summit. This is an educational online summit dedicated to helping you thrive in 2010 with better AdWords Strategies.

AdWords can be one of the most effective forms of sales generation for your business but ONLY if you are doing it correctly. And so many advertisers just aren't. Can you say with any confidence that your AdWords campaign couldn't be improved upon? Wouldn't you like to hear about some of the strategies that these experts use to manage multi-million dollar campaigns?

Please seriously consider this event. Not only because for a limited time tickets are half off, but more importantly because you really want to improve the way your AdWords campaigns perform in 2010.

Event and Deals - Boston Santa Clara Conferencet

2010-02-17T13:19:00.001-05:00

2010 is off to a great start. The momentum around Enterprise 2.0 continues to grow as new strategies take root in businesses to accelerate innovation, agility and greater transparency through social and collaborative business applications.

Building off this momentum Enterprise 2.0 Conference is pleased to make three major announcements for the coming year:

Registration for Enterprise 2.0 Conference Boston is now open
Enterprise 2.0 Conference will be returning to California from November 8-11, 2010 at the Santa Clara Convention Center
Virtual Enterprise 2.0 Conference is now available on-demand

Register Early and Save on the Boston Conference
Early registration for Enterprise 2.0 Conference Boston is now open. Register with promo code CNPHEB19 before March 1 to save 30% on onsite pricing or to get a free expo pass.

The conference is our largest program to date and covers the entire Enterprise 2.0 lifecycle — from strategy, to execution and performance monitoring, and features the industry's leading thinkers, experts and practitioners. This year's agenda is being organized around these key themes:

Set Your Enterprise 2.0 Strategy
Evaluate Social Business Applications and Platforms
Establish Best Practices for Enterprise-wide Adoption
Understand Application Delivery and Integration Options
Engage with Customers and Partners through Social Media

With much more as we publish the full program in the coming weeks.

Save The Date! – November 8–11, 2010 – Santa Clara, CA
Building off the success of our first California event in November of 2009, we are pleased to announce the dates of our second conference in the Golden State. So mark your calendars and stay tuned for more information about the Call for Proposals, registration and the conference agenda.

Virtual Enterprise 2.0 Conference – Now Available On-Demand
On February 2 Virtual Enterprise 2.0 Conference brought together over 1,000 people from companies around the world ready to accelerate business performance with social and collaborative technologies.

Did you miss it or want to re-live part of the day? You can now view the event on-demand absolutely free of charge.

We hope that you'll join us at one of our 2010 Conferences and, as always, we look forward to continuing the dialogue around Enterprise 2.0 technologies through our blog, Facebook, LinkedIn and Twitter accounts.

Sincerely,

The Enterprise 2.0 Conference Team

© UBM TechWeb 2010. All Rights Reserved. Enterprise 2.0 c/o TechWeb, 600 Harrison St., 6th Floor, San Francisco, CA 94107. TechWeb, Enterprise 2.0, and associated design marks and logos are trademarks owned or used under license by United Business Media LLC, and may be registered in the United States and other countries. Other names mentioned may be the trademark or service mark of their respective owners.

Strategies for Improving Backup and Recovery Web Servers

2010-02-17T12:31:00.001-05:00

Backup to the Basics: Real World Tips for Simplifying AND Improving Backup & Recovery Performance

Feb 23, 2010
12:00 p.m. Eastern / 9:00 a.m. Pacific
Duration: 60 Minutes

Join us for this timely and informative eSeminar, where you'll hear proven methods on how you can cut costs and increase the reliability and recoverability of your backup data. You'll also hear how other organizations are drastically improving backups and restores at a significantly lower cost using integrated disk backup with deduplication and software.

You'll hear real-world examples of how to:

Save time and effort with an "install in minutes" disk-based solution
Slash backup windows up to 90%
Reduce backup storage capacity requirements up to 95%
Cost-effectively implement an off-site disk backup system for rapid disaster recovery
Gain the operational benefits of disk backup at a cost competitive with tape

Also, bring your questions and we'll address them during the live Q&A.

Should blogging be the hub of your social media strategy

2010-02-12T11:49:00.001-05:00

FREE WEBINAR:
Should blogging be the hub of your social media strategy?

Can't make the Webinar? Get the Whitepaper here.

Join social media expert Jason Baer and influential marketer Chris Baggott as they discuss: Should blogging be the hub of your social media strategy?

Free Webcast: Thursday, March 4, 2009, 2-3pm EST

Sound familiar…You're blogging (or considering it), your company is also on Twitter, Facebook and LinkedIn. How the heck do you prioritize and streamline efforts? Using blogs as the hub of these strategies is one way marketers have found great success.

During this jam packed hour the experts will also cover:

What social media is best for your industry?
Should you be allocating resources to it?
How does blogging fit into the equation?
How to measure track and adjust your efforts?

Can't make the webinar but still interested in the topic? Download this free whitepaper Blogging and Social Networking ››

Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary Compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing.

Increase Brand Value and Loyalty While Cutting Costs

2010-02-11T11:44:00.001-05:00

How Open Source Frameworks for Social Publishing Eliminate Web Content Management System Shortfalls
Feb 18, 2010
1:00 p.m. Eastern/10:00 a.m. Pacific
Duration: 60 Minutes

We invite you to join us in a critical conversation on social publishing, both as an opportunity and risk to your business. We'll also discuss at this timely interactive eSeminar how to engage your communities of contributors with managed content to deepen your customer relationships and drive innovation on the Web, while reducing your IT development and maintenance costs.

You will learn:
What trends are driving the need for your enterprise's open-source framework for social publishing
Which features are mission-critical for your enterprise when creating a platform for building a brand with engagement from your community
How social publishing can be a competitive advantage transforming your business operations
Join The Gilbane Group's Geoffrey Bock and Red Hat's Jason Hibbets, to find out exactly what you need to know about the social publishing momentum so that you can take advantage of all the opportunities and eliminate the risks.

Register and Attend
For A Chance To Win
Amazon Gift Card

VIEW CONTEST RULES >>
REGISTER FOR EVENT >>Geoffrey Bock
Senior Analyst
The Gilbane Group
Jason Hibbets
Project Manager, People and Brand
Red Hat
Bryan House
Director, Marketing
Acquia
Christopher Yeich
Editor, Strategic Content
Ziff Davis Enterprise

eSeminars Information
If you have already registered for this eSeminar, please ignore this message. If you have problems with your registration, please e-mail: events@ziffdavisenterprise.com

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Copyright 2010 Ziff Davis Enterprise All Rights Reserved.
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Social Publishing Eliminate Web Content

2010-02-05T14:26:00.000-05:00

How Open Source Frameworks for Social Publishing Eliminate Web Content Management System Shortfalls

Feb 18, 2010
1:00 p.m. Eastern/10:00 a.m. Pacific
Duration: 60 Minutes

We invite you to join us in a critical conversation on social publishing, both as an opportunity and risk to your business. We'll also discuss at this timely interactive eSeminar how to engage your communities of contributors with managed content to deepen your customer relationships and drive innovation on the Web, while reducing your IT development and maintenance costs.

You will learn:

What trends are driving the need for your enterprise's open-source framework for social publishing
Which features are mission-critical for your enterprise when creating a platform for building a brand with engagement from your community
How social publishing can be a competitive advantage transforming your business operations

Join Gilbrane Group's Geoffrey Bock and Red Hat's Jason Hibbets, to find out exactly what you need about the social publishing momentum so that you can take advantage of all the opportunities and eliminate the risks.

Top 10 Deliverability Tips to Get to the Inbox email marketing

2010-02-03T14:38:00.001-05:00

Download the Free Guide: 10 Golden Rules to Boost Email Deliverabilty and Online Reputation

Is your online reputation helping or hindering your efforts to get your email messages delivered to the Inbox?

Each day, email marketers play an important part in building (or degrading) a company's online reputation. By building your online reputation, you can improve your email delivery rate, boost your marketing ROI, and give your company a competitive edge.

To help, Lyris has developed this free guide, "10 Golden Rules to Boost Email Deliverability and Online Reputation". The guide shows you:

How building your overall and online reputation can increase your delivery rate
The cost of a poor online reputation
Who really defines spam and how best to work with them
Why authentication is essential to email campaign success
10 deliverability best practices you can execute today to improve your ROI
And much more

You'll receive this free guide plus the bonus tool, Lyris ContentChecker for Email to help you spam-proof your email campaigns. Get them all today, free.

Download the Free Guide: 10 Golden Rules to Boost Email Deliverabilty and Online Reputation

Cut the Complexities and the Costs

2010-02-03T14:31:00.001-05:00

Unified Computing: The Journey, Part 2

Feb 10, 2010
12:00 p.m. Eastern/9:00 a.m. Pacific

Join us for Part 2 of a 5-part series where we'll discuss the journey and the innovations that are paving the way to a more efficient, simplified and more manageable data center through Unified Computing. Part 2 continues the journey by exploring virtualization innovations such as VN-Link, Virtual Interface Cards and VMotion.

In this session you will learn:

What Unified Computing can do for your data center - review
How to determine the best choices for your computing needs both today and tomorrow
Innovations that help contribute to the Journey to Unified Computing

Join us for this free and timely eSeminar, and learn how to navigate the complex technology maze and cost challenges you face.

Expo Conference Trade Show web designers developers entrepreneurs marketers business strategists meeting

2010-02-01T21:00:00.000-05:00

Discover the Power of Platforms:
Save 30% before February 8

Dear Eduardo,

We're inviting you to join your colleagues and Web 2.0 professionals from around the world at Web 2.0 Expo San Francisco 2010. Held May 3-6 at Moscone West in San Francisco, Web 2.0 Expo brings together the builders of the next-generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Register now using code websf10emp21 to save 30% on our early registration prices. This offer ends February 8. Or you can register using discount code websf10ema1 to get a FREE Expo Hall Only Pass.

Register Now and Save 30%

Register using discount code websf10emp21 to save 30% on our early registration prices. This discount offer ends February 8. Or register with discount code websf10ema1 to get a FREE Expo Hall Only pass.

Along with our Expo Hall floor, Web 2.0 Expo has a lot to offer those interested in the Web 2.0 world. Our programming features a wide array of great keynotes, track sessions, networking events, workshops, and new this year — Intensives. Our conference content will focus in part on our chosen theme for Web 2.0 Expo San Francisco 2010: The Power of Platforms.

The Power of Platforms
Ten years ago, companies like AOL, Yahoo, Google, Amazon, Earthlink and eBay battled to define the ways we would use the web. The winners not only drew millions of customers, but they also spawned ecosystems that created huge opportunities for partners, vendors and competitors. Today, new wars with new players like Facebook, Twitter and Bing are emerging on the web — wars that create hard questions for businesses that must decide their own roles in our increasingly mobile, social, and real-time world. Web 2.0 Expo highlights the important debates, handicaps the key players, and helps you pick the winning platforms for growth in a web-fueled world.

10 Conference and Focus Tracks
The conference agenda includes 4 main Conference tracks:

• Strategy & Business Models
• Social Media Marketing
• Design & User Experience
• Development

Our 6 Focus Tracks include Mobile, Community, Real-time, Analytics, Enterprise, and Cloud Computing.

In-Depth Workshops
Before the conference starts, half-day workshops give you the chance to dive deep into the hottest topics for web professionals, from persuasive technology to data visualization and beyond.

Intensives
The popularity of our Workshops and this past fall's Bootcamp programs at Web 2.0 Expo New York told us one thing: Attendees want in-depth, longer sessions on topics most important to their companies' success. Because of this, we're offering for the first time One Day Intensives. These "mini-conferences" feature expert speaker panels and a more participatory classroom experience. Our Intensives for Web 2.0 Expo San Francisco 2010 are:

Lean Startup (with Eric Ries of StartupLessonsLearned.com)
In a startup, what activities are value-creating and which are waste? Usually, new projects are measured and held accountable to milestones and deadlines. When a project is on track, on time, and on budget, our intuition is that it is being well managed. This intuition is dead wrong. Go to this Intensive to find out how to curb this poor intuition and increase your gains.

Applied Communilytics (with Sean Power and Alistair Croll of WatchingWebsites.com)
Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That's what applied community analytics is about, and it's what you'll learn in this Intensive.

A Lively Expo
Meet face-to-face with leading companies — like Adobe, IBM, Neustar, Microsoft, blueKiwi, Open Text, and many more new to Web 2.0 Expo — in a 30,000 square foot tradeshow to demo the latest solutions to help you streamline your business and make smarter choices.

Hotel & Travel
Web 2.0 Expo has negotiated special rates at several hotels for attendees that plan to spend the night. We recommend you make your hotel reservations for Web 2.0 Expo San Francisco as soon as possible.

We look forward to seeing you in May!

– The Web 2.0 Expo Team

Expo Conference Trade Show web designers developers entrepreneurs marketers business strategists meeting

Protecting Your Virtualized Environment For Less With Data Deduplication

2010-01-25T17:41:00.000-05:00

Protecting Your Virtualized Environment For Less With Data Deduplication

Feb 5, 2010
1:00 p.m. Eastern / 10:00 a.m. Pacific
Duration: 60 Minutes

Join us to hear how data deduplication can help you protect your virtual server backups and maximize your overall data protection. Experts agree that virtualization is one of the most strategic investments you can make. But with the benefits of virtualization have also come new backup and data protection challenges.

Attend this eSeminar and you'll learn how to:

Create the fastest and most reliable backups for your virtual environment, both locally and at secondary sites
Achieve better backup storage use and scalability
Automate management for complex virtual environments
Speed recovery of virtual machines with instant restore capabilities
Tailor IT solutions to meet your specific VMware backup requirements

You'll also hear a real-world customer example of how data deduplication impacted

Online Video Platforms online video strategy open source video solution

2010-01-21T01:32:00.001-05:00

Kaltura Inspire Free Webinar:
Best Practices & 2010 Predictions for Online Video

In November 2009, Forrester Research released "The Forrester Wave": US Online Video Platforms, Q4 2009" report which reviewed the online video landscape and compared six major players in the space. Join us to hear first hand from Forrester Senior Analyst, Bobby Tulsiani, about the report and his conclusions from the research, as well as Bobby's predictions and specific trends to look for in the online video landscape in 2010.

Bobby's presentation will be followed by Kaltura, a Strong Performer in the Forrester Wave Report. According to the report, Kaltura "offers a highly differentiated video platform option." The company received the research's highest mark in 'customer base' and was ranked among the top three platforms across all major evaluation categories. Kaltura Chairman & CEO, Ron Yekutiel, will present Kaltura's disruptive open source platform, and dive into best practices for publishers looking to deploy online video on any website or optimize their current video strategy.

Take-aways from this webinar:

• Key trends to consider for your online video strategy in 2010

• Tips for optimizing your online video - what to consider and how to best handle video management, monetization, syndication, and engagement

• Live case studies of leading brands and their online video strategies

• Benefits of an open source video solution

Webinar Details:

- Date: Thursday, January 21, 2010

- Time: 2:00 p.m. Eastern / 11:00 a.m. Pacific

- Duration: 45 min. presentation + 15 min. Q&A

Adding machine-friendly data to a web page improves our ability to search

2010-01-19T18:10:00.001-05:00

Introduction to RDFa

by MARK BIRBECK

RDFa ("Resource Description Framework in attributes") is having its five minutes of fame: Google is beginning to process RDFa and Microformats as it indexes websites, using the parsed data to enhance the display of search results with "rich snippets." Yahoo!, meanwhile, has been processing RDFa for about a year. With these two giants of search on the same trajectory, a new kind of web is closer than ever before.

The web is designed to be consumed by humans, and much of the rich, useful information our websites contain, is inaccessible to machines. People can cope with all sorts of variations in layout, spelling, capitalization, color, position, and so on, and still absorb the intended meaning from the page. Machines, on the other hand, need some help.

A new kind of web—a semantic web—would be made up of information marked up in such a way that software can also easily understand it. Before considering how we might achieve such a web, let's look at what we might be able to do with it.

Using Email Marketing to Convert Social Media into Revenue

2010-01-15T20:19:00.001-05:00

FREE WEBINAR
Social + Email Marketing: The Dynamic Duo
Using Email Marketing to Convert Social Media into Revenue

Thursday, January 28, 2010
11:00 AM Pacific Time/2:00 PM Eastern Time

Register for the Webinar now.

Moving into 2010, email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources. So developing low-cost, high-impact marketing programs that can be run efficiently and leveraged over time is essential to email marketing success.

Enter social media marketing. While social media continues to be a hot marketing medium and, intuitively, email marketers see its value, most are unclear about how to get started and convert it into revenue. Additionally, many email marketers can't quite make a strong business case that justifies allocating scarce resources to social media.

Spend an invaluable hour with email and social media marketing expert, Blaine Mathieu, who will discuss how to use email marketing to convert social media into revenue. By combining this dynamic duo, you can gain a competitive advantage and drive conversions and real ROI.

In this informational Webinar, you will learn:

Why email marketing is at the core of any strong social media strategy
How social sharing can extend your email campaigns, generate more qualified leads and increase email ROI
How to use email marketing to convert social media into revenue
How to use email as a powerful feedback mechanism for social media marketing programs — and how to turn that feedback into improved email and social media marketing results
How social media and email marketing combine to build relevance and engagement, an important technique to driving greater conversions
And much more

As a special bonus, all Webinar attendees will receive a free guide — The Dynamic Duo: Email Marketing and Social Media — a perfect complement to the Webinar presentation. It's an actionable guide full of best practices and how-to's that will help you achieve higher ROI from your combined email and social media marketing campaigns right away.

Presenter:
Blaine Mathieu
Chief Marketing Officer, Lyris Inc.

Blaine Mathieu leads the marketing and product strategy for Lyris' integrated online marketing suite: Lyris HQ. He has long been a vocal pioneer in the rapidly emerging arena of social media marketing. He speaks regularly at industry events on the topic of social media and email marketing in his passionate effort to evangelize adoption. Blaine also held leadership positions at Adobe Systems, Gartner Group and Corel Corp.

Register now for this informative Webinar

Seo Optimization for every site

2010-01-14T03:23:00.001-05:00

How Do You Optimize For Every Individual Customer?

The search engine landscape is ever changing. We covered that. However, while there are multiple players involved in facilitating that change, there is one that drives it far more than the rest of the competition. Obviously, we're talking about Google.

Is there a point where adapting to Google's changes becomes impossible? Share your thoughts.

To a very drastic extent, Google drives how the search engine marketing industry operates. With Google holding such a dominant share of the search market, it's not hard to figure out why. While some may tell you it's not the most productive use of your marketing time, businesses who hope to find success in driving people to their website (or even brick and mortar store) often hang on every word Google says and every change Google makes to its search engine and/or search results.

Liz Gannes with the tech blog GigaOm recently spoke with Google Engineering Director David Glazer about Google's approach to social for 2010. And we come back to that changing search landscape. Social plays a huge role in it, and Glazer acknowledged just that. Gannes reports:

In 2010, Google plans to expose and elicit more of the social network built into the tools that many of us already use — Gmail, Google Talk, etc. If you use Google products, the company already knows who your most important contacts are, what your core interests are, and where your default locations are. Glazer said to expect many product and feature launches that start to connect that information in useful ways.

"Everything is better when it knows who I am," said Glazer, who is responsible for working on developer platforms that include social aspects — a more distributed role than he had at Google in the past, Glazer said, when he was working on social exclusively. That's an improvement, he said, since social products are no longer siloed within the company.

What does "social" mean to Google? "Who I am, who do I know, what do I do," said Glazer. (emphasis added)

Back in October, Google released its experimental Social Search feature, which Google said would help users "find more relevant public content from their broader social circle."

Relevance of social search has been questioned though. WebProNews recently discussed search trends for 2010 and beyond with comScore's "Search Evangelist" Eli Goodman. Believe it or not, social search is counted among these trends, and he mentions such a lack of relevance in social search results.

The real question is: is SEO going to become less relevant? Before you get all worked up, I will acknowledge that SEO is based on adaptation and changing along with the search engines. In fact, that was essentially the topic of a recent WebProNews article. Hear me out.

Right now, search engine optimization as we know it is still very relevant for businesses, but as Google learns more about who people are, they're going to direct them to what they think is right. Social search and personalized search are very closely related.

Think about Google's universal search, which aims to deliver results Google thinks you might want. These results draw from a wide variety of different places - Google News, Google's real-time index, YouTube, etc. Each set of universal results takes more attention away from the regular old organic results. How long until social search (or something like it) becomes a part of this.

And let's not forget about mobile. Smartphones are taking the world by storm, and Google is doing everything in its power to take over this market (though it still has work to do). Google knows your location if you let it. Then you have Google Latitude. Google knows your friends' locations if they let it. Then, what happens when Chrome OS (Google's Operating System) comes out. It may not catch on as much as Google would like, but then again it may. It starts on netbooks, but how long until that grows into something bigger?

Google just keeps on releasing more products. More products means more opportunities for the company to encourage use of other Google products. They also keep acquiring more companies by the way, and that includes the recent acquisition of a mobile advertising agency and an attempted acquisition of Yelp (the failure of which, was quickly compensated for to some extent by Google's release of the "Near me Now" feature).

As Gannes notes, Google has this month brought on strategists Joseph Smarr and Chris Messina, who she says are "widely known for their advocacy of the open social web." This likely will lead to more social and personalized experiences related to search.

Chris Brogan, one of the posterboys for social media, read the article too, and makes some pretty good points for businesses. Rather, he asks questions. Questions like:

- Does your company know how you are?
- Do they know who you know?
- Do they know what you do?

Questions like these are already important for a business looking to establish its identity (not to mention tell its story), but they could become increasingly important in an era of new SEO strategies.

"People expect a certain level of customer service as table stakes to the game," says Brogan. "In the new, much more wired world, I believe we're asking for more. I want my airlines to know just how often I fly, which seat I tend to choose, how often I upgrade, and whether I normally check my bag. Think about how helpful they could be if they did something with that information."

Naturally, privacy plays a big role in the scheme of things, and as Brogan notes, that means opt-in. However, I think people generally trust Google (the search engine), at least to the extent that they will continue using it for the foreseeable future. I am well aware that many people do NOT trust Google, but within the broad spectrum of the general public, people trust it. Google's search market share is evidence of that.

So, moving into the future, as Google makes efforts to tailor the user experience to a more social and more personalized one, where does that leave traditional SEO? Can it survive? It's always been about adaptation and will continue to be, but is there a breaking point where SEO will be trumped by who users know and where they are? Who they are? Can you optimize for every individual customer? That's where things could get tricky.

5 Social Media Secrets for 2010

2010-01-14T03:12:00.000-05:00

5 Social Media Secrets for 2010

Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 10 secrets to staying on top of it all in 2010

1. Pay Attention to the Metrics
You can't manage what you can't measure. Chief Marketing Officers are going to pay more attention to metrics and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.

2. Scale Good Habits
As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won't work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. Speaking of policies and rules...

3. Have Rules, But Trust People
As your social media strategy matures, you'll add in more rules and guidelines. However, you can't have a rule for every situation. You need to trust your team. Lead by example, don't manage with rulebook.

4. Creativity & Personality Trump Big Budget
Social media is definitely one of those areas in life where more money doesn't always win. Two of the most powerful ingredients in social media are creativity and personality. They are the key to having a viral message and to being a trusted resource. They are also essential to discovering useful strategies and tactics. You can't be afraid to try something new or go against the grain.

5. Listen Listen Listen
Don't focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they're up to. Once you've been able to connect, and figure them out, then see how you can help.

Capture Leads on Your Domain

We're happy to say you can now use LeadShare on your own domain. We've enabled LeadShare functionality on embeds, which lets you capture leads on your own site or blog.
We foresee this being leveraged in social media campaigns to help convert eyeballs into conversions. Lead capture can increase the ROI of your site, blog or webinar archives even without a campaign.
Have a campaign idea regarding LeadShare? Contact us.

US Internet users view online video content

2010-01-08T03:13:00.001-05:00

According to eMarketer, more than three-quarters of US Internet users view online video content on a monthly basis.

Given the increase in broadband penetration, internet usage, and video consumption, there is an enormous opportunity for online media companies and marketers to leverage rich media to drive their business initiatives.

We have provided access to webinars and reports from leading research portals providing insight into how to effectively leverage online video to achieve your end goal and objectives.

The Ooyala Team

About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and marketers including Wenner Media, Fremantle Media, Armani and Electronic Arts. For more information please visit www.ooyala.com .

Free Trial
sign up for a Free Trial.

Conference of technical information on cloud development

2010-01-07T18:19:00.001-05:00

See the most powerful cloud innovations and solutions the industry has to offer. Cloud Connect is the defining event for the cloud computing industry with executives, IT professionals and developers coming together to drive growth and innovation.

Learn about the latest cloud technologies and platforms — including specialized and vertical clouds, migration strategies, industry standards and cloud security — that can impact your organization.

Gain a comprehensive understanding of cloud technologies in 9 Conference tracks, focus on key cloud topics in the Executive Summit and other workshops geared for IT professionals, developers.

SPECIAL DISCOUNT EXTENSION: Register by 1/31 with Priority Code CNMZCC01 to save 40% on Conference Passes*.

Conference — (Details coming soon). Explore benefits and opportunities, develop successful business models, build relationships or get in-depth technical information on cloud development.
Tuesday–Thursday, March 16-18.

• On-Demand Economics
• Migration Strategies
• Specialized/Vertical Clouds
• Case Studies
• Infrastructure 2.0

• Industry Standards
• Cloud Consequences
• Management, Security, &
Compliance
• Dealing With Data

Full Day Programs: Focus on the issues that matter most to you on Monday, March 15:

	Intro to Clouds – Get all the facts about cloud computing.

	CloudOps Boot Camp – Learn how to make the switch to on-demand platforms.

	Cloudsec 101 – Look at the major cloud security issues of today, as well as emerging threats and attacks.

	NoSQL Basics – Building Apps Without RDBMS: Understand new data models and rethink how scaling can happen.

	Performance and Optimization for Cloud Environments – Understand the capacity/performance equation within cloud environments.

	Executive Summit – Focus on the impact of the cloud as a platform to drive innovation and growth in the market.

*40% off discount applies to Flex and Conference Passes. Discount calculated based on the on-site price and not combinable with other offers. Offer good on new registrations only. Proof of IT industry involvement required. Prices after discount applied:
Flex: $1,377
Conference: $1,197

Planning and Implementing IP Telephony and Converged Networks

2010-01-07T18:17:00.001-05:00

It's a new year. Time to move your enterprise to the next level in communications and collaboration. VoiceCon has you covered.

VoiceCon Orlando runs March 22-25, and key IT executives, industry analysts and equipment, software and service providers will be presenting and evaluating options for migrating enterprise communications to next-gen capabilities and applications.

Attend the leading enterprise communications event in the industry to see the latest solutions and analyze how to take advantage of the dramatic changes reshaping our industry. There are new players, new products, and new choices, and you don't want to begin your migration without a complete understanding of what it means for your network, your enterprise and your career.

VoiceCon Orlando's program and pricing are more modular, more accessible and more cost effective than ever. We have pricing packages to fit every budget.

SPECIAL PRICING: REGISTER & SAVE UP TO $800

Register by January 22 for our best rates. Plus, if you register as part of a team of three or more you can save an additional $200 per person! Use priority code: CNMYVR18.

VoiceCon Conference Program Preview

The VoiceCon Conference Program will address six key issues:

Planning and Implementing IP Telephony and Converged Networks
Unified Communications
Managing Staff, Technology & Costs
Communications Applications and Application Development
Mobility/Wireless Communications
Next-Gen Communications Technologies

Keynotes (as of Jan 1):

Avaya
Cisco
Microsoft

VoiceCon Summits (as of Jan 1):

Unified Communications
Cloud Computing Role in Enterprise Communications
User Forum
Future of the Phone in the Enterprise

Complete conference session details will be available in mid-January.

The Exhibition is the only place to see ALL of the equipment and software suppliers and the service providers serving the enterprise communications market in one location.

For more information about VoiceCon Orlando 2010, visit the VoiceCon website.

To grow sales in 2010 meets market demand and a strong network

2010-01-07T04:26:00.001-05:00

Start 2010 with new, active sales partners

	"To grow sales in 2010 companies will need good, well-priced product that meets market demand and a strong network of active sales partners."
	The industry relies on OPP to find out industry news, developments, advice and opportunities. If you are looking to improve your international sales network in 2010, OPP offers the most cost-effective ways of reaching the agents and partners you need. The OPP e-newsletter is seen by over 60,000 industry professionals in over 80 countries every week. The monthly magazine is now also available electronically and an average of 50 new agents register to receive it every week.
	All OPP campaigns now guarantee results *Guaranteed Response*
	Why would you spend budget on marketing that may deliver nothing? All promotional campaigns with OPP now guarantee a minimum number of direct enquiries from companies keen to partner with you. Whether you're looking for Scandinavian agents, a sales partner in Saint Petersburg, active IFAs or a large network of over 100 agents across all key buyer markets, we can help.
	*How does it work?*
	Initially we will discuss your current sales operation and identify a number of areas where OPP can significant increase your sales reach immediately. We'll also look at how you currently work with agents, sub-agents or other sales partners and advise, where possible, how this may be improved.
	*Examples from last month*
	In December a Portuguese developer received 75 direct enquiries to their OPP campaign from agents within 48 hours of the campaign launching. Also last month a real estate agency client received 62 enquiries from other agents keen to set up reciprocal commission-share agreements, all from a single email campaign.
	For a detailed report on how OPP can help your business and find you the best, new sales partners please fill in the form. We'll contact you within 48 hours and outline some options, costs and response guarantees available.

Sell More and Save More With These Top Tips

2010-01-07T04:25:00.001-05:00

Managing for Growth - Sell More, Save Money, & Improve the Customer Experience

Jan 14, 2010
1:00 p.m. Eastern/10:00 a.m. Pacific
Duration: 60 Minutes

Join us for an eSeminar where you'll learn best practices to apply to your business that boost growth.

"If information is merely for score keeping, I'm not interested," says Kenny Larson, Slumberland Furniture President. "Information and tools must help us sell more furniture, save money and improve the customer experience. Otherwise, it wastes people's time."

Attend this eSeminar and you'll learn how to boost your business with best practices on:

Business process automation
Web content management
Collaboration and team building

How to make money with online video

2010-01-05T17:37:00.001-05:00

Mystery solved: How to make money with online video

Everybody knows somebody who knows somebody who knows online video is going to be making a lot of people a lot of money in the next decade. But try and pin them down, and they'll hem and haw and start to spew an awful lot of coulda's woulda's and shoulda's.

CDNs are looking at margins shrinking faster than a cheap t-shirt and some OVP chief execs would trade their closest relatives for one big customer who'd give them some instant street cred among the five dozen or so of their ilk. Right now, there are more than five dozen OVPs and pseudo-OVPs in the universe, and that, too, can make for some endless blue light specials.

The year for online video ad agencies? Some good news, some bad there, the jury's still out.

Let me share with you a story of someone who's found the keys to the kingdom, who, while not exactly printing money, at least knows what a greenback is supposed to look like.

Listen to this:

"We've seen a 97 percent increase year-over-year in our online retail sales since we started using online video on our site eight months ago," Jason Arend, Director of Ecommerce, Online Marketing and Creative Services at PFI Western Store, told me on the phone last week. "And we've seen a 133 percent increase in our web traffic during the same period. Video has put us to the top of Google video search results" and in Yahoo and Bing, PFI videos may make up 90 percent of the first-page video search results.

PFI is a single-store, 50,000-sq.-ft. brick and mortar location in Springfield, Mo.; it's the offspring of Preferred Farmers Incorporated, which began in 1975 selling everything you'd expect from a store so named, feed, farm supplies, boots, and the like. Now, however, it sells equestrian equipment, private label wines and Western wear. About 18 months ago, management saw the economic writing on the wall and decided to try some more aggressive marketing approaches, buying time on niche cable and satellite TV outlets and creating an in-house version of the Home Shopping Network that it pays for primarily with co-op advertising dollars. Getting it all done fell on Arend and his team of two. They used borrowed or rented cameras, set up a very basic open studio in the store, used sales reps from the companies they deal with and their own employees as experts to produce segments on boots, saddles and other merchandise. So far they've gathered 55 of the 26-minute episodes.

But, at Arend's urging, PFI took it a step further, going online and posting video on the company's existing ecommerce site.

It's been tough. Everything is produced in-house, there's no outsourcing, no freelance editing. Nada. Editing, encoding, all of it is done by Arend and his partner, programmer Myke Bates.

"We didn't have much of a budget to work with," said Arend. In fact, pressed a bit, he'll offer a number: "Zero. That was our budget. We had to come up with ways to deliver an enterprise level experience without paying for it, figuring that we'd move to a platform once we proved the program worked."

So, he and Bates, got creative. They used open source products like WordPress and Flowplayer, worked on the video in Photoshop and Final Cut Pro, encoding it as needed and hosting the video themselves on internal servers.

PFI now has about 500 pieces of unique video content up on the website. Most are a little longer than what best practices might call for; they're in the 2.5- to 3.5-minute range. Arend said that will change as they continue to ramp up the online component. "We will be rolling out a ton of new content next year that are short 30- to 60-second product walkthroughs made specifically for the web with less fluff than what's necessary for the television show" he said. He said the budget would be increasing somewhat, but not by much. "We know we can get the ROI on literally nothing," he said.

PFI has seen a 50 percent conversion rate in sales of products that have video, and only a 27 percent return rate; both significantly better than products without video, he said. And, he says, nearly a quarter of the daily visitor to the site are viewing videos, spending longer on the site and are showing more return visits.

"It's completely changed the way we think about online merchandising and customer engagement," he said.

Arend said PFI now uses video in almost all of its email campaigns--and they see two to three times as many click throughs when supported by videos; all of it is provided through RSS feeds, is syndicated to the iTunes store for podcasting to iPhones, iTunes and iPods, and is uploaded to about 10 of the top video sharing communities.

Arend said the results have proven to him--and to management at PFI--that online video is crucial to the performance of the retailer. In fact, he recently, bought two new Sony Z1U HD video cameras for the operation--its first major investment in online video production. "We still won't be spending too much on the creation of our online video content," he said. "But we will move forward. We have the numbers to justify it."-

Read more: http://www.fierceonlinevideo.com/story/mystery-solved-how-make-money-online-video/2009-12-21#ixzz0bmQ2GKJb

Conference Interop Las Vegas April 25 Enterprise IT Management

2010-01-05T12:53:00.001-05:00

Conference Program Announced –
Register Now and Save 40%

Learn about all the latest technology innovations at Interop — including virtualization, mobility, cloud computing and data center advances — that will impact your organization today, and in the future.

Gain a comprehensive understanding of the leading technologies in Conference tracks, focus on key topics in Enterprise Cloud Summit, virtualization and other workshops, or prepare for IT's top job in the CIO Boot Camp.

Conference Gain comprehensive thought leadership.
Tuesday-Thursday, April 27-29:

• Virtualization
• Mobile Business
• Application Delivery
• Governance, Risk &
Compliance
• Video Conferencing
• VoIP and Unified
Communications

• Cloud Computing
• Data Center
• IT Security and Risk
Management
• Enterprise 2.0
• Networking
• Storage
• Green IT

Full Day Programs — Focus on key IT issues in full day programs before the Conference, Sunday-Monday, April 25-26:

CIO Boot Camp: Intensive two-day program that helps CIOs, CTOs and senior IT executives learn the skills and strategies needed to position their organization for growth.

Enterprise Cloud Summit: Learn about opportunities offered by cloud technologies and meet vendors driving innovation.

Workshops: Full-day courses with up to the minute, in-depth information, including:

• Principles of Effective IT Management
• Uncovering Application Vulnerabilities
• Securing Windows 7
• Virtualization Management
• Enterprise Mobility Challenges
• Network Troubleshooting

• Successfully Deploying Desktop and Application Virtualization
• Evaluating SharePoint 2007/2010
• Understanding Voice Over IP
• Advanced Protocol Analysis
• Essential Technologies to Overcome Security Threats

*40% off discount applies to Flex, 4-Day and Conference Passes. Discount calculated based on the on-site price and not combinable with other offers. Proof of current IT involvement required. Prices after discount applied:
Flex: $1,977
4-Day: $1,737
Conference: $1,377