• Transforming Storage & Data Protection
  • BigCommerce launch event in Austin Texas on Nov 11...
  • Webinar Grow Your Email Opt-in List email marketin...
  • Moving to Dynamic Infrastructure on IT Business
  • Plan your holiday email marketing now
  • Windows 7 operating system Share use report
  • how Google and Bing will be integrating its Twitte...
  • How to Stretch the Budget to Get the Max Applicati...
  • Get Your Site found locally on search engines
  • How SHOULD Employees Use Social Media?
  • Archives
    • September 2009
    • October 2009
    IT Technology multimedia design business presentation Website submission SEO Webmarketing

    10.29.2009

     

    Transforming Storage & Data Protection

     
    How to Get More Done With Less: Transforming Storage & Data Protection in SAN Environments
    Nov 5, 2009
    2:00 p.m. Eastern/ 11:00 a.m. Pacific
    Duration: 60 Minutes

    In this uncertain economy, the pressures you face to protect ever-increasing data with stricter recovery requirements, tighter budgets and fewer resources are even worse when relying on outdated and unreliable solutions for your storage and data protection.

    Join us for this informative webcast to hear firsthand Kardia Health Systems' success story on how it more easily and affordably managed its backup and recovery operations. You'll also hear from industry analyst firm Enterprise Strategy Group on the challenges of data protection driving requirements, their impact on storage spending, and what you should be evaluating to get more done with less.

    REGISTER TODAY >>

    Register and Attend
    For A Chance To Win

    Wii Fit

     
    Lauren Whitehouse
    Senior Analyst
    Enter?rise Strategy Group
    Trent Henson
    President TriPrima, Inc.
    and Former Acting CTO of Kardia Health Systems, Inc.
    Michael Krieger
    VP, Market Experts Group
    Ziff Davis Enterprise

    # posted by IT Technology Caribe Digital @ 10:10 AM 0 Comments

    10.28.2009

     

    BigCommerce launch event in Austin Texas on Nov 11th

     


    As you probably know by now, we've launched a hosted version of our ecommerce software called BigCommerce. Well, we're having a special launch event for web designers, developers and agencies in Austin, Texas and we'd really like it if you could attend.

    Union Park -
The Boom Boom Room

    You'll get to meet the Interspire team, see a demo of BigCommerce, learn more about our reseller program, network with like-minded individuals and most importantly have a great time. Oh, and there's complimentary food and drink too.

    The launch event is on Nov 11th from 5pm-7pm at Union Park in Austin, Texas. It costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:



    BigCommerce Launch Event - Your Invitation

    The launch event costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:

    We look forward to seeing you there!

    The BigCommerce team
    1-888-699-8911

    # posted by IT Technology Caribe Digital @ 1:58 AM 0 Comments

    10.26.2009

     

    Webinar Grow Your Email Opt-in List email marketing

    LYRIS | HQ: Simplify. Unify. ROI.

    FREE WEBINAR
    Grow your Email Marketing Opt-in List... Almost Automatically
    Tuesday, October 27, 2009, 10:00 AM Pacific Time / 1:00 PM Eastern Time

    Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even!

    Join us for this live Webinar 

    And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists - including ways to leverage the marketing you're already doing to get better results. She'll cover the three "layers" of successful list building efforts:

    1. The "Autopilot" Layer that works with minimal marketing effort ongoing once it's set up.
    2. The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
      • Social media marketing
      • Mobile marketing
    3. The "Churn Minimizing" Layer that helps shore up your foundation to better allow for growth

    You'll also learn tips, tricks and best practices to get your list on an upward trajectory - and all of it will be demonstrated through tangible, real-world examples.

    As a special bonus, all Webinar attendees will receive a free copy of the Lyris Bionic List Builder How-to Guide - a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.

    Presenter: Andrea Scarnecchia Vice President of Marketing, Lyris, Inc.

    Andrea is the Vice President of Marketing at Lyris where she is responsible for driving marketing initiatives inclusive of online and email marketing. Lyris is a leader in the Online Marketing space and provides an integrated, online marketing solution for email marketing plus social, mobile, search marketing and Web analytics. Andrea has over 17 years of marketing leadership experience in a diverse range of industries (from B2C to B2B). She has held senior management positions and led marketing efforts at a broad range of companies such as FoodSaver (now Sunbeam), Broderbund (now Mattel), Disney Interactive, Sega, Supercuts and The Clorox Company.

     REGISTER NOW for this informative Webinar.

    Send form below if you want emailmarketing service or visit www.promosmx.com

    LYRIS | HQ: Simplify. Unify. ROI.

    # posted by IT Technology Caribe Digital @ 1:12 PM 0 Comments

    10.23.2009

     

    Moving to Dynamic Infrastructure on IT Business

    Moving to Dynamic Infrastructure
    4:00 p.m. Eastern / 1:00 p.m. Pacific
    Duration: 60 Minutes

     
    Moving to Dynamic Infrastructure
    Oct 29, 2009 at 4:00 PM ET / 1:00 PM PT

    As smarter technologies drive the success and growth of an organization and bring many new benefits to its customers and end-users, it becomes essential that the value IT delivers does not become limited due to static, hard-to-change infrastructure.

    Join us for this informative event, which will detail some of the key best practices that are necessary to drive your organization's dynamic infrastructure initiative that will be essential to responding to demands in real time and at the speed of business.

    Collaboration is the Key
    Nov 10, 2009 at at 4:00 PM ET / 1:00 PM PT

    One of the hallmarks of application and business system excellence is a strong, comprehensive sharing of information to make these processes hum. However, too many of the IT systems that support these processes just don't have the kind of collaborative element that's needed to make these systems run efficiently. From simply sharing information, to linking disparate contributors, to tracking information and making it available -- they simply come up short.

    Attend this event and learn from the experts how you can improve collaboration within your enterprise so as to drive business results.

    Not All Virtualization Solutions Are Created Equal
    Nov 19, 2009 at 4:00 PM ET / 1:00 PM PT

    You've heard all about the benefits and savings that come from virtualization, and it seems that every IT vendor has an offering in this arena. However, all of these solutions are not nearly identical, and some will give you far more than others.

    Register now and learn what makes the differences between average virtualization offerings and world-class solutions.

    Energy Efficiency Data You Just Can't Ignore
    Dec 10, 2009 at 4:00 PM ET / 1:00 PM PT

    Green computing is a key IT initiative these days. But too often, it's proposed solely as a "good thing to do," and not detailed with the tangible cost-saving benefits that it can bring to your organization.

    Join us for this informative event and see what the status quo is costing you. You'll find out from green IT experts how energy efficiency is more than just about servers, and how it needs to encompass your whole data center strategy.


    REGISTER TODAY >>
    Aaron Goldberg
    VP, Market Experts Group
    Ziff Davis Enterprise

    # posted by IT Technology Caribe Digital @ 5:39 PM 0 Comments
     

    Plan your holiday email marketing now

    Halloween is not till next week, so you may think it's premature to start thinking about the year-end holidays. However, it you haven't started planning yet, now is the time to do so. In this month's issue of Hints & Tips, we've got suggestions and advice for retailers, restaurants, nonprofit organizations, and others on how to stay ahead of the competition during the next couple months. You're bound to find something relevant to your business.

    Our lead article this month is all about not abusing customer trust during the holidays, and it was written by Eric Groves, our Senior Vice President of Global Market Development. Eric wrote the book on email marketing. Literally. His recent release, The Constant Contact Guide to Email Marketing, is now in stores and it's a must-read for anyone looking to build stronger customer relationships. Click here for more information, and to read an excerpt from the first chapter.

    After you've read Eric's article and the two that follow, I hope you'll take this quick survey to let me know what you thought of the issue. I'd also like to know what topics you'd like to see covered in future issues so I can make this newsletter even better.

    Our apologies for the delay in getting this issue to you. Wishing you much success,

    Martin Lieberman
    Managing Editor

     
    Trust Me
    Give customers the gift of respect ... and don't forget your neighbors

    Everyone knows a story about a coworker who made a fool of himself at a company holiday party. All the excitement and high spirits turned that well-meaning celebrant into a loud-mouthed, in-your-face pariah. No one wanted to engage with this person, and colleagues began to flow toward the exit sign. 

    Some big-box retailers were like that "crazy office-party crasher" last holiday season as they bombarded customers with promotional emails. As the weeks wore on and their attempts became more desperate, they ratcheted up their markdowns and their email frequency, sending out 40%, 50%, and 60% off promotions almost daily. By January, they were practically giving stuff away.

    Excessive holiday email isn't just bad behavior — it shows a lack of strategy, and it's ineffective.

     
    It's the Time of the Season
    The dos and don'ts of nonprofit email marketing for the holidays

    Many people may cringe at the notion of getting ready for the year-end holidays when Halloween hasn't even passed, but if you're a nonprofit organization gearing up for donation drives and holiday events, now is the time to get cooking on your email marketing plans.

    Some organizations may be holding off on plans to ask for donations or host events so as to not conflict with holiday budgets in a weak economy. But for those of you who are going ahead with your galas and donation drives, it is vitally important to nail your message and delivery to supporters and constituents.

    Some advice to those building their holiday campaigns: Keep the message short and on point. That's obvious. But here are seven other things you'll want to think about as you ready yourself to engage your supporters.

    # posted by IT Technology Caribe Digital @ 12:19 PM 0 Comments
     

    Windows 7 operating system Share use report

    Net Market Share

    Windows 7 is here, and we're tracking the usage market share hourly

    Net Applications is already seeing some intriguing trends with the release of Windows 7. You can find our hourly Windows 7 tracking as well as the below feature reports on www.netmarketshare.com.

    Windows 7 Breaks 2% Worldwide Share Prior to General Retail Availability

    Windows 7's general availability release date is October 22nd.  Prior to this, Windows 7's usage share has steadily increased to over 2% globally.  This report tracks the daily usage share of Windows 7.

    Windows 7 Already Gaining Widespread 'Adoption' in Eastern Europe

    Upon analysis of global Windows 7 usage share, we noticed a distinct pattern.  Russia and many Eastern European countries already have significant share of Windows 7 usage.  We are sure these are all properly licensed users.
     

    NEW Net Market Share Premium Reporting

    Net Market Share now has global and local Search Engine Effectiveness reporting.

    Want to know which search engines provide the best average time on site and page depth per referral?

    Want to segment that data on geolocation, demographics, browser, operating system or mobile vs. desktop?

    We now provide this highly useful data with an upgrade. To find out more and sign up,

    >> Click Here

    See www.netmarketshare.com for the latest usage market share for the operating systems, browsers, search engines and mobile technologies.

     

      Partner Focus - EVO Media Group

    A great website is like a fast car. You want to keep its engine running at its peak performance and to do that you need the right tools and products. Net Applications is your web engine's super fuel to speed through lagging site traffic and less than ideal performance.

    Net Applications has also partnered with many affiliate companies. The latest of these ventures is with EVO Media Group, the makers of DevHub.com. If Net Applications is the super fuel then DevHub is the perfect set of tools to sup up your website's competitive edge. This exciting, new company has launched a development/monetization platform unlike any other on net. Website publishers are able to quickly create niche-focused, topical sites using specialized site building tools and monetization modules. These modules include over 20 exclusive partners that provide publishers with a majority share of all revenues generated from their site(s).

    Net Applications has also partnered with many affiliate companies. The latest of these ventures is with EVO Media Group, the makers of DevHub.com. If Net Applications is the super fuel then DevHub is the perfect set of tools to sup up your website's competitive edge. This exciting, new company has launched a development/monetization platform unlike any other on net. Website publishers are able to quickly create niche-focused, topical sites using specialized site building tools and monetization modules. These modules include over 20 exclusive partners that provide publishers with a majority share of all revenues generated from their site(s).

    What makes the DevHub platform a stand out from other website building companies is that DevHub is specifically designed for publishers who want to create sites that attract commercial intent-based users. These types of users are much more valuable than the casual Internet surfer as they are looking for information on or are ready to purchase a service or product, resulting in a higher likelihood of revenue-generation activity (think revenue per user difference between Facebook versus Google). Dev Hub's network is now closing in on 1 million unique per month, eCPMs in the high double digits. The company's track record speaks for itself with an active user base of over 25k, not bad for a company launched in February 2009.

    With both of these companies services available, you will be good to go and able to keep up with any search engine.


    # posted by IT Technology Caribe Digital @ 1:57 AM 0 Comments

    10.22.2009

     

    how Google and Bing will be integrating its Twitter and Facebook results

    Social Media for SEO is Not Just About Links Anymore

    Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.

    Google and Microsoft have both inked deals with Twitter, and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

    Google's Marissa Mayer says, "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
    There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.

    Do you spend anytime trying to be found in real-time searches?  

    A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:

    1. Use keywords
    2. Talk about timely events
    3. Have a lot of followers
    4. Promote conversation
    5. Include calls to engagement

    I  Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."

    That said, we don't know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing's Social Search team.

    # posted by IT Technology Caribe Digital @ 6:12 PM 0 Comments
     

    How to Stretch the Budget to Get the Max Application Development & Delivery

    Bridging the IT Silos: An evolutionary approach to Application Development & Delivery
    Nov 4, 2009
    11:00 a.m. Eastern/8:00 a.m. Pacific
    Duration: 60 Minutes

    Escalating maintenance and development costs are eating up your IT budget, yet to stay competitive you must continue to recruit and retain the talented staff required to bridge the gap between the legacy world and the newer worlds of Web services, Java and .Net. But how do you do it when you can no longer afford siloed IT teams spread across the enterprise using incompatible processes, technologies and infrastructure?

    Join us for this complimentary webcast where we'll discuss effective ways to meet your specific needs - from staff productivity to data warehousing to security and application development - and ways to drive down costs while optimizing performance.
    Charles Chu
    Director, Enterprise Modernization & Compilers, IBM
    Jim Porell
    Distinguished Engineer; System z Business Development, IBM
    Karl Freund
    Vice President, System Z Strategy and Marketing, IBM

    # posted by IT Technology Caribe Digital @ 2:57 PM 0 Comments
     

    Get Your Site found locally on search engines

     

    WHAT DO OUR
    CUSTOMERS THINK.

    You might not think that a haunted attraction would benefit from search engine optimization, but considering how young and plugged in my target audience is, Submitnet gives me the competitive advantage when it counts. Whether soliciting actors for an army of zombies or seeking customers to keep my attraction growing bigger and better each year, Submitnet's SEO services (like SEO Local), really helps me stay top of mind by being top of search results. Thanks guys!



     
    SEO Local is a great way to get your site additional visibility on top search engines and directories. By having your site listed you can:
    Top Search Engines, Portals, Online Yellow Pages, Navigation Systems and Directories will receive your listing in a timely fashion.
    check-mark By targeting your preferred geographical area,
    you gain access to a larger buying audience.
    check-mark Use Local Business Pages to create you own SEO friendly
    web page at no additional charge.

    # posted by IT Technology Caribe Digital @ 1:30 AM 0 Comments

    10.20.2009

     

    How SHOULD Employees Use Social Media?

    How Negative Keywords Could Save You Money
    Negative keyword lists are a growing strategy for pay-per-click ad...

    The Premier Event for Search Engine
    Marketing & Optimization - Register Now

    Tuesday, October 20, 2009
     Balance Out the Can't with the Can

    A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We've seen quite a few news stories in recent months about social media policies coming to light. We've seen the topic discussed with regards to the news industry, sports leagues, and more recently, movie studios.

    Fears exist. Questions. "How are my employees going to screw things up out there?" The result often ends up coming in the form of strict social media policies that severely limit interactions and engagement. "Here are the things that you can't do."

    What fears do you have involving employee social media use? Share your thoughts.

    In many cases, these rules are very justified. Amber Naslund made a very good point in an interview with WebProNews at BlogWorld this past weekend though. If you're going to give employees guidelines and tell them how they should not be using social media, you should try balancing that by giving them some ways that they should use it.

    In the long run it comes down to what your goals are for social media use, and those goals should influence your policies. When you figure your goals out, you should be able to figure out how you want employees to proceed. 

    You should also use those goals to influence the tools you use to accomplish them. Wasted time is one of the most common reasons companies prohibit employee social media use. Wasted time can be minimized when you plan for specific goals. There are tons of social networks and related tools available, but that doesn't mean that you have to use them all. Try to determine which ones will most effectively help you accomplish what you are trying to do, whether that be push out information, drive traffic, provide customer service, etc.

    When you can clearly establish your goals and the tools you want to use to accomplish them, it should be easier to clearly tell employees what they can be doing with those tools to help accomplish those goals. If you've picked a tool, you must have a reason for doing so. Share that reason in the policy. Make employees understand. "If you CAN use this tool this way, we CAN meet our goal of ____."

    If this sounds vague, that's because different industries have different goals. Different businesses within the same industry have different goals.

    What are your goals for business social media? Discuss here.


    Was this article interesting?    

    Comment Now... Subscribe to our Newsfeed

    About the Author:
    Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237


    # posted by IT Technology Caribe Digital @ 5:26 PM 0 Comments
     

    Cut Costs by Cleaning Up Clutter

    "Spring Cleaning" Your Data Center - Lower Costs, Improved Performance & Reliability
    Oct 26, 2009
    2:00 p.m. Eastern/ 11:00 a.m. Pacific
    Duration: 60 Minutes

    Data in your organization is continually collected, but you have only a limited view of its "lifecycle," and this information, important or not, is still stored, backed up and kept on-line. The result is you have a complicated, undocumented and hard-to-operate morass of information that can make business decisions more difficult and sometimes incorrect. Join us for a discussion on "cleaning" data and information to create an environment that costs less to operate and provides far better performance to your organization.

    In this eSeminar you'll learn how to maximize your results as we discuss:
    • True cleaning versus just moving things around
    • How to assess and manage old information
    • Building policies for disposition of old information
    • Building data back up and protection strategies based on this "cleaning"

    # posted by IT Technology Caribe Digital @ 5:23 PM 0 Comments
     

    Webinar: How to Search Engine Optimize Your News Release

    Incorporating keywords and search terms on your website is a smart way to drive traffic to your site. However, using online news releases to promote your company while making sure that every release includes those same keywords and search terms is genius!

    Register today for PRWeb's monthly webinar, "How to Search Engine Optimize Your Online News Releases"and get helpful tips on how to use your news releases to drive more business to your website.

    During this webinar you will learn:

    • Where you should place your keywords within your release to optimize visibility and reach your prospects
    • Helpful SEO best practices that will set your news apart from your competitors
    • Why using helpful links in your news releases are crucial to increasing awareness

    If you're still trying to figure out how online news releases and SEO can help your business, you can't afford to miss this webinar!

    Due to the high demand for this webinar, seating is limited. Please register only if you can attend by selecting an event date.

     

    # posted by IT Technology Caribe Digital @ 5:22 PM 0 Comments
     

    Submit to 49 Newly Added Directories with Directory Maximizer

    Link Building can be quite a time-consuming task, especially if you have to go about doing each and everything by yourself. This is where a service like Directory Maximizer comes in... We've been helping several thousand clients build links through directories over the past few years & to assist you in this task of Link Building, we've just added a further 49+ search engine friendly directories to our list, sourced from the top networks across the web.

    Submit your site(s) to these newly added directories, 

    Order immediately and get an instant 15% Patronage discount when you submit to the Paid Directories on our list!

    Our lists at Social Maximizer have also been updated with more quality Social Bookmarking Sites, so do submit to them as well and attract traffic to your site like never before! You don't have to create a new account to use this service, just login with your existing Directory Maximizer account.

    Maximizer E-Services Pvt. Ltd.

    38/5 Coles Rd, 2nd Floor, Frazer Town, Bangalore - 5, Karnataka, India
     

    # posted by IT Technology Caribe Digital @ 5:10 PM 0 Comments
     

    Webinar: How to Use News to Drive Social Media Campaigns


    You Are Invited to Attend a Free Vocus and PRWeb Webinar

    How to Use Online News Releases to Drive Social Media Campaigns

    Tuesday, August 18, 2009
    2:00pm - 3:00pm Eastern Time

    Featured Guest Speakers:

    Ed Adams

    Ed Adams
    Public Affairs Manager,
    E.I. du Pont de Nemours and Company, Inc.

    Harry Brooks

    Harry Brooks
    Owner, Search First Internet Marketing

    Today, with the overwhelming volume of communication your prospects, customers and the media receive your messages run the risk of getting lost or worse yet, being completely ignored. How can you break through the noise to get their attention?

    Social media can help - especially with its unique ability to cut through filters and directly reach your brand's key audiences.

    Register today for this webinar and learn from industry experts Ed Adams, Public Affairs Manager at E.I. du Pont de Nemours and Company, Inc. and Harry Brooks, Owner of Search First Internet Marketing, as they share ways you can use the power of the online news release to share your news online and reach your prospects.

    You will learn how to:

    • Build an effective social news release
    • Leverage RSS feeds and Blogs to deliver your news to your customers and prospects
    • Use your news to drive traffic to your website
    • Optimize your news using images and video to push it to the top of search engines
    • Share your news through Twitter

    Register for this webinar today and learn how you can use online news release to drive social media campaigns!

     

     




    # posted by IT Technology Caribe Digital @ 3:39 AM 0 Comments

    10.19.2009

     

    Ensuring Satisfied Customers and a Thriving Business

    Boost Customer Satisfaction with IBM Sametime in Your Contact Center
    Oct 28, 2009
    1:00 p.m. Eastern/10:00 a.m. Pacific
    Duration: 60 Minutes

    In today's economy, with customer retention more crucial than ever to your business, it costs eight to 10 times more to gain a new customer than to keep an existing customer. And since 80% of customers leave after a negative experience, and on average each unhappy customer tells nine others about their experience, every interaction you have with your existing customer is crucial to improving satisfaction and maintaining or increasing revenue.

    Join us for this important eSeminar where we'll show you how you can easily increase your customer satisfaction ratings by enabling your contact center agents to provide the right answers and the best solutions to the customer when they need it most - on the first call.

    Join us and you'll also discover:
    • The facts surrounding poor customer service
    • How you can raise revenues for your business
    • How to involve the rest of your enterprise as an extension of your contact center

    REGISTER TODAY >>

    Register and Attend
    For A Chance To Win

    Universal Remote

    VIEW CONTEST RULES >>
    REGISTER FOR EVENT >>
    Marlon Machado
    Product Manager, Sametime Platform and Solutions, Lotus Software
    IBM Software Group
    Tim Passios
    Director, Solutions Marketing
    Interactive Intelligence Inc.
    Joseph E. Maglitta
    Editorial Director and Market Expert
    Ziff Davis Enterprise

    # posted by IT Technology Caribe Digital @ 12:51 PM 0 Comments
     

    More Functionality Website Demo

    Ektron CMS400.NET provides a complete content management platform with all of the functionality necessary to create, deploy, and manage your Web site.

    What if you could...

    Empower marketing teams to build Web pages on the fly, without sacrificing feature set or control

    Utilize the extensive out-of-the box features or take advantage of the open architecture

    Easily build and offer wikis, blogs, forums and the latest in social networking

    Eliminate risky glue code and make the most of your WCM investment with an integrated e-commerce platform

    Provide top tier results with our new enterprise search

    Easily offer RSS, secure subscriptions and web alerts

    Synchronize content, functionality and membership data securely, from staging to production and back.


    # posted by IT Technology Caribe Digital @ 11:43 AM 0 Comments

    10.18.2009

     

    Key Perspectives Blogger Guidelines Balancing Blogs And Twitter

    Key Perspectives on the FTC Blogger Guidelines
    Chris Crum | Staff Writer

    From Bloggers, PayPerPost, a Lawyer, and the IAB

    An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

    »» What are your thoughts on the FTC guidelines? Discuss here.

    The IAB says the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, called the FTC's distinction between offline media and online media, "constitutionally dubious."
     Randall Rothenberg"What concerns us the most in these revisions is that the Internet, the cheapest, most widely accessible communications medium ever invented, would have less freedom than other media," he said. "These revisions are punitive to the online world and unfairly distinquish between the same speech, based on the medium in which it is delivered. The practices have long been afforded strong First Amendment protections in traditional media outlets, but the Commission is saying that the same speech deserves fewer Constitutional protections online. I urge the Commission to retract the current set of Guides and to commence a fair and open process in order to develop a roadmap by which responsible online actors can engage with consumers and continue to provide the invaluable content and services that have so transformed people's lives."

    Rothenberg's letter can be read here in its entirety. The FTC's guidelines are set to go into effect at the beginning of December.

     WebProNews attended a keynote at the BlogWorld Expo this week, which dealt with the FTC's forthcoming regulations. Among the speakers were Ted Murphy, CEO of the controversial IZEA, the company known for PayPerPost and sponsored tweeting, Wendy Piersall of Sparkplugging.com, Jennifer Leggio, a blogger for ZDNet and Lisa Rotkin, an attorney from LA. Interestingly, about 60% of people in the room were for sponsored tweets, with very few indicating that they were against it.

    Rotkin says the guidelines clarify the definition of endorsement, and that the FTC believes it has to be authenticated. She says that the blogger is as much liable as the advertiser, although recent comments from the FTC indicate that they are more concerned with the advertisers. She notes that bloggers would have to disclose relationships, but points out that there's a gray area in how to disclose.


    Balancing Blogs And Twitter
    There are also gray areas in what is actually considered to be a sponsored post. In the session, it was said that there are 8 forms:

    1. Access
    2. Incentive
    3. Thank you
    4. Product demo
    5. Advertorial
    6. Paid Reviews
    7. Junket
    8. Payola

    Rotkin says that sponsored posts aren't right for everyone, but in some cases they are appropriate. However, she believes that bloggers aren't looking at the long term.
     Piersall says that people are able to disclose very well, and there are consequences if they do it wrong. She notes that she has no control over people's perceptions, whether she is being sponsored or not.

    Murphy, who was wearing a shirt that said "I heart the FTC" said his company has been under a lot of attack because they monetize people.

    Leggio says being a popular social media/blogger person is different than being a celebrity. She says sponsored blogging doesn't help relationships. "Do you want a spokesmodel or a thought leader?" she asked.

    The character limit of Twitter is a subject that is often brought up in the FTC regulations discussion. How do you disclose on Twitter? Jeremiah Owyang, who moderated the session, doesn't think a hashtag like #ad is enough. Murphy thinks having "tools for disclosure" is the only way. It's unclear what these tools are exactly.

    Signup for free newsletters: http://www.ientry.com/page/newsletters


    # posted by IT Technology Caribe Digital @ 4:48 PM 0 Comments

    10.16.2009

     

    Windows Migration Application

    Best Practices for Windows 7 Migrations Using Microsoft Application Virtualization
    Oct 26, 2009
    12:00 p.m. Eastern / 9:00 a.m. Pacific
    Duration: 60 Minutes

    You need to increase the manageability of your IT infrastructure and boost employee productivity, all while reducing help desk costs. Join us to hear firsthand how CDW, a leading provider of technology solutions for business, government and education, overcame those same challenges in its organization. 

    an interactive 1-hour webcast and discover how to:
    • Separate applications from the OS to deliver application upgrades quickly and without conflicts with other applications
    • Save time on application testing, packaging and deployment by allocating resources to your higher-priority projects
    • Deploy new desktops 25% faster with 70% in cost savings using your pre-existing hardware
    Find out more about CDW's best practices migrating from Windows Vista to Windows 7 and how you can streamline application delivery and desktop manageability.

    Also, bring your questions for our panel of experts to address during a live Q&A following the presentation!

    # posted by IT Technology Caribe Digital @ 12:37 PM 0 Comments
     

    Marketing How to Get More Done in the same time

    How to Get More Done with the Time You've Got

    time is moneyLast issue, we talked about how challenging it can be to set up a successful online business when you're already working a full-time job.

    ... There's so much to be done, and so little time to do it in.

    This week, we'd like to share our favorite strategies for dealing with this common obstacle to success... we hope they help you out!


    Our Top 5 Time-Saving Tips

    1. Organize your work space -- offline and on

    How much time do you waste every day trying to find a pen or a notebook or that site with all the great information you were reading just yesterday?
    You'll be much more efficient if you take a day to organize your work space and make sure you know where everything is.

    This is as true of your online resources as it is of the things you have on your desk. Take a moment to create a few bookmark folders under the "Bookmarks" tab in your browser. Name these folders according to subject (e.g.,
    Niche Market Research, Website Building, SEO.) Then every time you find a site that offers valuable information, save it in the appropriate folder.

    That way, you'll never have to waste valuable time trying to find it again.

    2. Eliminate distractions

    When you sit down for a serious work session, make sure there's nothing that will divert your attention from the task at hand. Shut down your email program so you aren't distracted by any new messages that arrive in your inbox.

    Also be sure to close your Internet browser so you aren't tempted to take any web surfing breaks. You may think you're "only going to spend a minute" checking out the latest developments on your favorite website, but those minutes add up all too quickly.

    3. Break down large jobs into manageable chunks

    When you've only got 30 minutes to spare at any given time, how can you accomplish a chore that's going to take days to complete?

    Simple -- by taking it one small step at a time.

    Instead of being overwhelmed by a big job, break it down into smaller, more easily manageable chunks. You'll be surprised at how much you can accomplish in 30 minutes if you just sit down and DO it.

    4. Set yourself "unbreakable" daily goals

    When the events of your day are crowding in on you, it's all too easy to look at the work you wanted to do on your online business and say, "Oh, I'll do it tomorrow."

    Don't give in to that temptation!

    Let's be realistic -- tomorrow is also going to be a busy day, and te best time to get something done is NOW.

    Create a work schedule that identifies a clear and achievable task for you to do every day. Then do what you must to make sure you complete each daily task on your list -- don't go to bed until it's done.

    5. "Reward" yourself for each task you accomplish

    As you cross each task off your list, reward yourself with something fun -- maybe five minutes to check your email or 10 minutes of surfing your favorite website. Just make sure you set a timer so you don't lose track of time.

    Hopelessly disorganized? Turn to an expert for help

    Right now, you're probably thinking one of two things:

    1. Yes! Those are awesome tips and are just what I need to streamline my work time and get more done each day

    2. Nope! Not so helpful -- I'm still feeling overwhelmed. How can I break these huge tasks into "manageable chunks" when I'm not even sure what they are???

    If you fall into the second group, here's good news...

    ... This month's issue of StartUp features a one-hour audio interview with Brian Tracy -- one of the world's most successful time management experts.

    Brian Tracy is a best-selling author of more than 15 books and has appeared on CNN and the Today Show and has been featured in Time, Newsweek, and The Wall Street Journal.

    The number of mega-millionaires who credit him as the driving force behind their success runs into the double digits -- and of the hundreds of people who have attended his time management workshops, he boasts that an incredible 99 percent have doubled their income and their vacation time within a year or less.

    In this one-hour interview, Brian shares some of his most effective life management techniques and explains exactly how to make them work for you.

    ... So if you feel like you're currently floundering because there's so much to do and you don't know where to start, then this interview could be
    the lifeline you've been looking for.

    If you're already a StartUp subscriber, make sure you have a pen and paper in hand when you listen to this interview -- you won't want to miss a single strategy! 

    If you're not yet a subscriber, you can get instant access to this interview if you click here now.




    Check out this month's StartUp articles below...

    Feature Article

    How to Obliterate the #1 Obstacle to Success
    Feeling like you can never find the time to get things done? Listen to this one-hour interview in which best-selling author and time management genius Brian Tracy tells you how to get more done with the time you've got.

    Industry News
    The Future of Search
    Sure, search is all about keywords NOW... but will they still matter in the future? And are you prepared for the huge changes to come?

    Traffic Report
    So You Have Keywords... Now What?
    You've done your research and have a huge list of keywords... But do you know what they mean? We'll show you how to "cluster" your results so your top potential niches jump out!

    Hot Niche Report
    Here's a Great Niche-Finding Trick -- Look for What People DON'T Want!
    How we put a negative twist on our niche-finding technique and found a cache of keywords with good traffic and low cost-per-click rates.

    Case Study
    YarnMarket.com
    YarnMarket.com has grown to five sites in six years by using these free tools to unravel what its niche market of knitting fanatics is thinking about...

    Product Review
    Our Favorite Hosting Providers
    Sit in on a chat with our team of expert online business builders as they talk about their favorite hosting providers... and discover the one thing you NEED to know if you're planning to use WordPress to build your site.


    # posted by IT Technology Caribe Digital @ 11:32 AM 0 Comments

    10.15.2009

     

    Roadmap for Remotely Supporting a Mobile Workforce

    2010 Roadmap for Remotely Supporting a Mobile Workforce
    Oct 22, 2009
    2:00 p.m. Eastern/11:00 a.m. Pacific
    Duration: 60 Minutes

    Dear Technology Professional,

    With your increasingly mobile work force comes increasing challenges you face to provide reliable, fast, tech support while managing costs and productivity. So, how do you keep your mobile workers humming along, no matter where they are?

    Join us for a free, interactive eSeminar
    where our panel of experts will share proven strategies for delivering reliable and cost-effective remote support for 2010 and beyond. Also, bring your own questions and we'll answer them too in our live Q&A.

    Attend this interactive webinar and learn how to:
    • Optimize help desk support
    • Improve internal customer-satisfaction levels - while cutting operating costs
    • Leverage remote-support technology to close trouble tickets faster
    And, find out just what you need to be doing now to be prepared for 2010 and beyond.


    # posted by IT Technology Caribe Digital @ 12:39 PM 0 Comments
     

    How to Sharpen keynotes workshops bootcamps

    Web 2.0 Expo :: Nov. 16-19, 09 :: New York, NY :: Javits Center

    Which of These Sessions Is the
    Must-See for You?


    Dear Eduardo,

    Every year hundreds of your peers pack into our developer-focused sessions. They learn new applications of their skills at these gatherings and also connect with potential partners, clients, and sometimes, even new employers on our Expo Hall floor. Once again we're offering a plethora of sessions and ways for you to improve your abilities and make yourself more valuable in this tough economy. With a slew of offerings, the only question you'll need to ask is how to be everywhere at once.

    Not a developer? Then check out all the other great sessions, keynotes, workshops, and bootcamps we have at Web 2.0 Expo New York for yourself!

     
    Register today and save 30%
    Register today using discount code webny09emp202 and save 30% off your conference pass. Alternatively, you can use discount code web2ny09ema1 to get a free Expo Pass.

    This year's development track sessions include...
    • Best and Worst Practices Building Rich Internet Applications (RIAs) from Adobe and Microsoft
    • NoSQL: The Shift to a Non-relational World
    • HTML5: Open Web Graphics, Animation and Video with SVG
    • Practical Realtime Web
    • Implementing Privacy: OAuth & Token Madness
    • Developing Ajax Applications with the jQuery JavaScript Library
    • Machine Learning Your Customers
    • Scalable CSS for Developers
    • Freeing and Visualizing Financial Data
    • Java in Web 2.0
    • PubSubHubbub: Scaling Real-time RSS for the Decentralized Web
    • The Software Systems That Scale Twitter
    • Easy Mobile App Development with PhoneGap
    • Improving Front-End Performance in Mature Web Apps
    • Best Practices for Building Cross-Browser Addons
    • Latency Trumps All
    Read full descriptions of these sessions.

    Expo Hall Filled with Web 2.0 Technologies
    Meet face-to-face with over 40 exhibitors in the Expo Hall to test drive Web 2.0 products, services, and solutions � including some you don't even know you need yet.

    Hotel and Travel
    If you plan to stay overnight for Web 2.0 Expo, we encourage you to book your hotel room soon as there are several other events happening in the city at the same time and hotel rooms fill up quickly. Web 2.0 Expo has negotiated special room rates at several hotels including the Westin Times Square, our headquarter hotel.

    Sponsorship Opportunities
    Contact Natalia Dugandzic at 415-947-6709 to learn more about the full list of available opportunities at Web 2.0 Expo New York.


     

    register now and save

    co-produced by O'Reilly Media, Inc. and TechWeb
     
    Web 2.0 Expo on Twitter
    Web 2.0 Expo on Facebook
    Web 2.0 Expo on Facebook
    Web 2.0 Expo Blog
    Sign up for the newsletter

     
    Sponsor & Exhibitor Opportunities
    Contact Natalia Dugandzic

    Media Sponsor Opportunities
    Contact Matthew Balthazor

    Press/Media Inquiries
    Contact Maureen Jennings or Natalia Wodecki

     
    sponsors

     



     

    # posted by IT Technology Caribe Digital @ 1:14 AM 0 Comments

    10.14.2009

     

    Slash Backup Windows Improve reliability

    Five Keys to Better Backup: Customer Panel Shares Lessons Learned
    Oct 23, 2009
    1:00 p.m. Eastern/ 10:00 a.m. Pacific
    Duration: 60 Minutes

       
     
    Your data backup and recovery demands are increasing, yet with today's economy you have less budget and resources to work with. Join a panel of top IT professionals to learn first-hand how they dramatically improved backup times and reliability while also reducing operational burdens, improving IT staff productivity and cutting costs.

    Bring your questions for an interactive discussion and learn how to:

    • Improve the reliability of your backups and restores
    • Slash your backup windows by up to 90%
    • Reduce your backup storage capacity requirements by up to 95%
    • Get disk backup's operational benefits at a cost competitive with tape
    • Cost-effectively implement an off-site backup system for disaster recovery
    REGISTER TODAY >>

    # posted by IT Technology Caribe Digital @ 4:39 PM 0 Comments
     

    Flash templates CMS video

    September 09 MyTemplateStorage Report

    Here comes our monthly September report of the most important events we have come through this month - one of the most expected by you and us being of course the launch of Flash CMS Templates on Oct 06, 2009 - that has without any doubt become an amazing addition to the collection of affiliate stores templates since these catchy designs come aslo supplied with making flash content easy to edit and feature-rich Flash CMS (we have presented the Flash CMS features and the new designs to browse on the video presentation page) . The new Flash CMS Templates produced exclusively for this CMS are now available for galleries as type 36 and for you to start referring your visitors to browse the new Flash designs on TemplateMonster we have also created several Flash CMS banners that you can now find in the banner section of Affiliate Tools on your account. As we are also adding the Flash CMS from flashmoto.com as a separate product starting from Nov 04, 2009 - so by this time we are planning the start of the new Flash CMS affiliate project - similar to those that already exist within the basic affiliate program - the Flash CMS project will enable you to offer the new revolutionary Flash CMS to your customers and get 20% affiliate commission for each product the regular price for which is going to be $199.


    Sadly enough but the launch of Silverlight Templates and Silverlight Intro Templates based on Microsoft Silverlight that we expected already at the end of September is being delayed but we do hope that very soon we will announce these two long-awaited types finally launched and enriched the collection of TemplateMonster's stunning designs.


    We are not sure about the exact launch date but are presently getting ready with another coming soon newbie product for your customers willing to style their ecommerce stores nicely - these will be new Joomla!- based Virtuemart Templates our design team is working on now.
    And this is not all as we keep even more upcoming products and ideas in store for your shops - so stay tuned!

    With best wishes to you all,
    MyTemplateStorage.com Team


    # posted by IT Technology Caribe Digital @ 12:06 PM 0 Comments

    10.13.2009

     

    Pay Per Click Summit Chicago pay-per-click campaigns on Google AdWords

    Untitled Document

     

    :: Pay Per Click Summit Chicago ::
    November 4 & 5, 2009
    Register Now - Your Discount Expires October 15th!

     
     
    Dear Pay-Per-Click Advertiser,
      
    The Early Bird registration deadline for the Pay-Per-Click Summit in Chicago has been extended and now expires on October 15th. 
      
    Register now or you'll miss out on:
    • Your $400 Early Bird Discount
    • Hundreds of industry best practices for setting up and managing profitable pay-per-click campaigns on Google AdWords, Microsoft adCenter, Yahoo Search Marketing and all the smaller engines
    By attending the Pay-Per-Click Summits this year, you'll  get in on the most comprehensive event available for pay-per-click advertisers.
      
    Get up-to-speed on the latest trends and how to apply them – whether you're new to pay-per-click advertising or experienced … a small organization or major brand advertiser … B2B or B2C. 
      
    Make plans now to join us for two days packed with panels, keynotes, Q & A sessions and workshops, plus:   
      
    20 sessions covering today's Hottest Topics:    
    • Strategies and tactics: Google, Microsoft, Yahoo and ALL the smaller engines
    • Selecting and managing an Agency/SEM
    • Keyword research and targeting
    • Conversion strategies
    • Integrating with other campaigns
    • Writing and testing ad copy
    • B2B and B2C advertiser issues
    • Improving and testing your landing page
    • Building your keyword list
    • Contextual marketing
    • Many more to choose from...
    2 focused tracks allow you to customize your experience.
    Pick one specific track or choose the individual sessions that meet your needs:
    • Track A: Fundamentals
    • Track B: Advanced
    Direct access to speakers who are industry leaders:  
    • Mary Huffman, Ionic Media Group, former Director of Marketing at Overture Services (Yahoo! Search Marketing) and usability expert 
    • Mark Evans, Telic Media, former General Manager at Yahoo! Search Marketing
    • Heather Lutze, CEO Lutze Consulting, Pay Per Click Marketing specialist
    • Mary O'Brien, Alteract Marketing, producer of the Yahoo! Search Marketing advertiser workshops, former Snr. Director at Yahoo! Search Marketing
    • Brian Lewis, VP of Marketing, Engine Ready
    • Michael Behrens, VP eMarketing WebMetro
    • David Szetela, CEO Clix Marketing 
    • And many more…
    Two Comprehensive "How To" Resource Manuals - one for each day of the summit covering all the workshop content, tips and best practices
      
    Exclusive Case Studies  - describe the successes, failures and lessons learned of practitioners from real B2B and B2C operations  
      
    Networking - with industry experts and colleagues who speak your language and share your problems.
      
    Solution Providers – meet and discuss your unique challenges with leading search engine vendors in a no-pressure environment
      
    See you in Chicago, November 4 & 5!
      
    Sincerely,
      
    Mary O'Brien
      

     

     
     
      
      Should You Attend?
     
       The answer is yes if
       you are a:
       Webmaster
       Website Owner
       Web Marketer
       Search
       Engine Marketer
       Internet Consultant or
       Strategist
       CEO, CMO or 
       Marketing Executive
       Brand Manager
       Ad Executive
       AM or AE
       Media Director, Buyer,
       Planner
       Product Manager
       Solution Provider
       Creative Director
       Etailer or Retailer
      
     
       Learn all about:
     
       Google AdWords
       Microsoft Bing
       Yahoo

       ... and all the
         smaller engines!

     Other Locations

      
       This is the last
      PPC Summit
      in 2009
     

     

     

     
     

    # posted by IT Technology Caribe Digital @ 7:55 PM 0 Comments
     

    Social media will not replace email social media will not replace search

    10 Reasons Social Media isn't Replacing Email
    By Chris Crum

    The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads.

    "We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we used to use the Internet-logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun."

    Correct me if I'm wrong, but don't all social networks also require logging on to use? Sure, you can set them up to remember your info so you don't have to log-in every time, but the same could be said for most email services. That's beside the point though.

    It's fun to look at how communication has evolved, and it's easy to declare the old medium dead (although to be fair, Vascellaro didn't exactly go that far). It's just not the case.
     

    # posted by IT Technology Caribe Digital @ 5:29 PM 0 Comments
     

    Webinar: Measuring the Success of Your Online News Releases

    You Are Invited to Attend a Free PRWeb Webinar

    Measuring the Success of Your Online News Releases

    Wednesday, October 21, 2009
    2:00pm - 3:00pm Eastern Time

    Featured Guest Speaker:

    Greg Jarboe,
    President and Co-Founder,
    SEO-PR

    If you're still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy into the 21st century. With so many marketing channels available today – blogs, social media, SEO, and RSS feeds – you can't continue to rely on measurement tools like press clippings.

    Join guest speaker Greg Jarboe, president and co-founder of SEO-PR for an hour long webinar on Measuring the Success of Your Online News Releases. Learn how you can:

    • Use current analytics to measure your online news efforts
    • Apply SEO results to improve your search rankings
    • Measure the impact of your social media networks and blogs
    • Build an effective PR plan and strategy using what you've learned

    Register for this webinar today - you don't want to miss it!

    Register Now!

    Using Video and Multimedia to Drive Website Traffic

    # posted by IT Technology Caribe Digital @ 5:27 PM 0 Comments
     

    Attend ITs Leading Event: Increase Revenue and Productivity

    Interop New York :: Nov. 16-20, 2009
    Register Today and Save 20%
    Conference
    CIO Boot Camp
    Enterprise Cloud Summit
    Virtualization Day
    Expo: See 200+ leading technology companies. Exhibitors include
    Exhibitors

    Email Sponsor:

    Cisco at Interop New York

    Stay Connected
    FacebookLinkedInTwitter



    Position Your IT Organization for Growth?BR>
    Download New Conference Brochure Dear Eduardo,

    Attend Interop New York to see all the latest IT solutions and learn about new innovations � including virtualization, cloud computing, enterprise 2.0, security and data center advances � that will increase efficiency and lower costs.

    Register today to get the latest information on key technologies for your business.

    OCTOBER SPECIAL: Register with Priority Code CNKDNY25 to Save 20% off Conference Passes or for a Free Expo Pass*.



    See It All in One Place: Register for a Flex Pass for access to the Conference, Workshops and bonus sessions covering the full range of IT solutions:

    � Cloud Computing
    � Data Center
    � Enterprise 2.0
    � Green IT
    � IT Management
    � IT Security
    � Mobile Business
    � Networking
    � Storage
    � Video Conferencing
    � Virtualization
    � VoIP and Unified Communications



    Full Day Programs: Focus on key IT issues, Monday-Tuesday, November 16-17:

    Enterprise Cloud Summit: Learn about opportunities offered by cloud technologies and meet vendors driving innovation.
    Virtualization Day: Everything you need to know about your IT organization's virtualized environment.
    CIO Boot Camp: Intensive two-day program that helps CIOs, CTOs and senior IT executives understand, get and keep IT's top job.
    Workshops: Full-day courses with up to the minute, in-depth information. Topics include:
    � Effective IT Management
    � Virtualization
    � Enterprise Unified Communications
    � Securing Windows 7
    � Network Troubleshooting
    � Enterprise Mobility
    � Sharepoint 2007/2010
    � Understanding VoIP



    Keynotes
    Hear from industry leaders with unique perspectives on business technology.
    Mark Templeton, CEO, Citrix Marie Hattar, VP of Networking and Security, Cisco David Pogue, Technology Columnist, New York Times



    Interop New York Event At A Glance

    *20% off discount applies to Flex, 4-Day and Conference Passes. Discount calculated based on the on-site price and not combinable with other offers. Offer good on new registrations only. Prices after discount applied:
    Flex: $2,636
    4-Day: $2,316
    Conference: $1,836




    # posted by IT Technology Caribe Digital @ 2:55 PM 0 Comments
     

    Crossing Launches Social Media App For iPhone

     

    Digital marketing firm, iCrossing has released a free iPhone social media monitoring application called "Say What?"

    The app works by scanning the most active social media networks for a keyword or phrase, and returns a real-time snapshot of what is being said.

    Users enter a search term on an interface, and the most current conversations from the various social media sites are returned. Say What? displays the most recent conversations in aggregate, so users don't have to search social networks or blogs with a mobile browser.

    Users have the option of finding out more on a particular topic, and a search his saved so they can receive updates for their regularly-searched terms.

    "iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is real-time and relevant," said Rachel Pasqua, director of mobile strategy, iCrossing.
    By Mike Sachoff

    # posted by IT Technology Caribe Digital @ 1:44 PM 0 Comments

    10.12.2009

     

    Mexican Travel Videos online

    www.cancuncd.com  is now offering a travel videos addition where travelers could go to find a large selection of Mexican  travel videos to help them plan and look forward to an upcoming vacation.

    www.cancuncd.com  www.rivieramaya.info  as part of Mexican Travel Company www.elitours.com  is now offering a travel videos in www.mexicotraveltv.com  addition where travelers could go to find a large selection of travel videos http://www.rivieramaya.info to help them plan and look forward to an upcoming vacation. Travel Videos just make sense if you're planning a vacation, as they can help you be more prepared, research countries, cities, regions, restaurants, hotels, airline travel experiences
    Also it allows the family to look forward more to the upcoming trip as well as increase your children's understanding of the destinations that you will visit.

    www.cancuncd.com  is a mexican caribbean online travel reservation Portal designed to save time and money. Visitors to www.cancuncd.com and associated sites www.rivieramaya.info can shop Securely 24/7 for the best possible deals on Hotel Rooms , Vacation Packages , Car Rentals , Cruises and travel Activities . Travelers can select from over thousand of hotels and resorts worldwide, all leading rental car companies, all major cruise lines and hundreds of traditional and low-budget airlines to book travel services instantly and securely.

    The www.cancuncd.com  hotel booking engine offers the high quality of over 200 major hotel brands in Riviera maya Cancun Cozumel and main mexican destinations at discounted rates and features full color hotel brochures and interactive mapping. Our powerful hotel engine provides the widest selection of hotel accommodations throughout the world.

    This technology connects directly to the central reservations systems of hotels worldwide, resulting in better rate and room descriptions, and in many cases, a greater variety of rates. This arrangement translates into considerable savings.

    *videos are hosted by youtube.com


    # posted by IT Technology Caribe Digital @ 3:06 PM 0 Comments

    10.10.2009

     

    Chicago SES Advisory Board and Search Engine

    Connect with your Customers – Learn How to Use All Dimensions of Search

    SES Chicago is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering PPC management, keyword research, Search Engine Optimization (SEO), social media, local, mobile, link building, duplicate content, video optimization and usability, while offering high-level strategy, keynotes, an exhibit floor, networking events and more.

    Get Search Smart:
    Learn how search engines rank web pages and optimize yours to out-rank competitors

    Discover new methods of link building to keep your brand in front of your customers
    Increase traffic via organic listings and avoid "spam" penalties
    Optimize and rank better with pay-per-click campaigns
    Improve user experience and increase conversions by testing and tuning landing pages
    Track performance and maximize ROI using free and paid analytics software
    Network with peers and experts to learn the latest tips and trends
    Search Fundamentals Track
    Introduction to Search Engine Marketing
    This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain "natural" or "organic" traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.
    Solo presentation by:
    Dr. Ralph Wilson, Found and Editor-in-Chief, Web Marketing Today®


    Blended Search Results Track
    Mixed Media SERPs
    Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new "blended" search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the "second click" on web properties owned by themselves? How popular are the new blended search results with users?


    Analytics, Conversion & Attribution Track
    Search Analytics
    Cut to the chase! Use analytics tools to get the specific answers you need about your search marketing campaign's economic performance, your users' on-site behaviors, and how to look for major red flags in traffic patterns. This slate of experts will keep you focused rather than poring through hundreds of pages of meaningless statistics.
    Speakers:
    Jim Sterne, Chairman, Web Analytics Association
    Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
    Dennis R. Mortensen, Director of Data Insights, Yahoo!


    The State of Search Track
    Search Industry Today
    The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, is search gaining a larger share of advertising revenues or is search generally or at least across some categories, too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and how we got to where we are today.


    Search on the Edge Track
    Search: A Real Time Paradigm?
    Search engines strive to have the most up-to-date content on the web, indexed and ready for display to searchers. They are moving towards that goal quickly, showing fresh, instant content higher in the blended search results. Google has created 'show options' which includes pages crawled in the last 24 hours and forum/review results. Others like Twitter, Facebook and LinkedIn are indexing instant submissions and making them highly visible in search results. Fresh content is a high priority for search marketers and advertisers to create and optimize.
    How can you ensure that your products and services are highly visible in this new search arena? Communities, forums, status messages, breaking news, groups and other methods are in the conversation. These experts know how to take you there and will suggest the best ways to become visible.

    Search Fundamentals Track
    Keyword Research
    How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.
    Solo Presentation by:
    Christine Churchill, President, KeyRelevance


    Blended Search Results Track
    YouTube & Video Optimization
    Online video marketing is crucial in today's marketplace. More than 158 million Americans watched an average of 8.3 hours of online video during July 2009. That's more viewers than the 151.6 million Americans who watched Super Bowl XLIII, which reached the largest television audience in U.S. history. This solo presentation by the author of "YouTube and Video Marketing: An Hour a Day" will provide you with proven, practical guidelines for developing and implementing video marketing for your organization.
    Solo Presentation by:
    Greg Jarboe, President & Co-Founder, SEO-PR


    Analytics, Conversion & Attribution Track
    How to Turn Your Web Analytics Into a Money-Making Machine
    You tagged your website with analytics. You may even login to check your stats or get them emailed to you. What does it all mean? How do you find anything useful in the endless amounts of data provided? How do you turn those reports into insight and action? In this session, each panelist will provide you with 3 solid tips to make money from your web analytics and answer questions about everything you've wanted to know about web analytics but were afraid to ask.
    Speakers:
    Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author, bryaneisenberg.com
    Jim Sterne, Chairman, Web Analytics Association
    Phil Mui, Product Manager, Google



    The State of Search Track
    Search: Where to Next?
    It's been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry insiders. Join us for an illuminating discussion as we peek into the next generation of digital marketing and predict what search might look like in the following five to ten years. What should be on your search radar for 2010 and beyond? Does the key to the future of search lie in personalization? Do social networks herald the end of search? Certain industry pundits have even been heard to say that SEO is dead. The future is coming. Are you ready for it?
    Speaker:
    Eli Goodman, Search Evangelist, comScore, Inc.


    Search on the Edge Track
    New Exporters: How Search Marketing Can Be Used to Build Overseas Trade
    The global markets offer rich pickings for many US firms who haven't yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click. It will answer questions such as:
    How to decide where to target
    Using testing to minimize roll-out risks
    How much do you need to do to be effective?
    Which languages? Can you use English?
    Getting paid
    Speakers:
    Andy Atkins-Krüger, Managing Director, WebCertain Global Ltd
    Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
    Jim Matheson, Senior Director, Online Marketing, SuccessFactors

    # posted by IT Technology Caribe Digital @ 1:58 AM 0 Comments
     

    Top Ways to Increase Productivity and Cut Costs

    Five Keys to Better Backup: Customer Panel Shares Lessons Learned
    Oct 23, 2009
    1:00 p.m. Eastern/ 10:00 a.m. Pacific
    Duration: 60 Minutes

     
     
    Your data backup and recovery demands are increasing, yet with today's economy you have less budget and resources to work with. Join a panel of top IT professionals to learn first-hand how they dramatically improved backup times and reliability while also reducing operational burdens, improving IT staff productivity and cutting costs.

    Bring your questions for an interactive discussion and learn how to:

     
    • Improve the reliability of your backups and restores
    • Slash your backup windows by up to 90%
    • Reduce your backup storage capacity requirements by up to 95%
    • Get disk backup's operational benefits at a cost competitive with tape
    • Cost-effectively implement an off-site backup system for disaster recovery
    REGISTER TODAY >>

    # posted by IT Technology Caribe Digital @ 1:38 AM 0 Comments
     

    New Livestream Video Player Channel Video Page Broadcast Mogulus

     
     
     

    New Livestream Player and Channel Pages! Beta Starts Today.

    The Livestream User Experience Initiative is officially underway. Today's public beta launch marks the beginning of a comprehensive program designed solely to enhance the Livestream experience for you and your viewers.

    Please feel free to add /beta to the end of any channel page and take the new model for a test drive today. Put the top down, let the wind blow through your hair, kick the tires and please give us your feedback. This is a Beta release so don't be alarmed if you find a bug or two on the windshield.

    www.livestream.com/channelname/beta

    New Look

    Livestream Channel and Clip pages have been completely redesigned. We hope that you find the new look cleaner, friendlier and more intuitive. New clip page URLs will also be shorted for easy sharing.

    New Channel Page Visit the live page �

    Livestream now offers control over the appearance of user channel pages. Broadcasters may now choose colors or background images to fully customize the look of their channels. Coming very soon is the addition of control over the foreground color as well.

    Customize Your Channel Visit the live page �

    New Player

    Livestream has gone LARGE with a completely redesigned 16:9 video player. Goodbye TV fuzz. Hello beautiful lightweight, embeddable and easily customizable new player.

    New Channel Page Visit the live page �

    The new player offers full page widescreen expand mode...

    Expand your Player to full window width Visit the live page �

    a new pop-out feature...

    Popout the player for viewing Visit the live page �

    and all elements of the new embeddable player are now customizable for seamless integration. Color, size and even such specifics as auto-play and auto-mute are all customizable. Players have been designed so that multiple players can be embedded into the same page and the embedded thumbnails are also constantly updating live in real-time when the players are inactive.

    Embed your player with customized options

    And don't worry. The old embeddable player will continue to be available. We will continue to support the old player as long as is necessary.

    New Chatting

    Livestream has introduced a revolutionary new player-side chat companion. Users can discuss live videos in real time using Facebook, Twitter or the soon to be released updated Livestream chat. Some advancements of the new livestream chat include a new cleaner look, ability to embed the chat separately, login required option for chatting, IP banning, easy moderation within the chat window itself (no need to use the studio) and the ability to promote any user to chat moderator. This chat widget will also be embeddable very shortly.

    New chatting with Twitter and Facebook Visit the live page �

    New Sharing

    Sharing videos and channels has never been easier with Twitter, Facebook, MySpace, Digg and Delicious just one click away. Customization of the new embedded player is also accessible from the new Share page.

    New Sharing Options Visit the live page �

    New Video Library

    The new browsable searchable Video Library makes it infinitely easier for viewers to find videos. And because the new library is HTML, search engines are now able to crawl and return results for individual videos.

    View the on demand library outside of the player

    Just add /beta to the end of any channel page to experience all of these changes. We hope you enjoy the new pages and look forward to your feedback. Please use the new Beta section of the Livestream forum to report any bugs and any issues you may have while exploring the new pages.

     
     
     
     
     

    Start Broadcasting Now

    Whether you are a video blogger, independent producer or large media company, there's a Livestream for you. Click here to get started!

     

    Get Some Help

    Whatever you need assistance with, our FAQ's, User Guide, and Forum are sure to answer your questions.

     

    Contact Us

    If you have comments about the Livestream service, visit our Feedback section to let us know.

     
     

    # posted by IT Technology Caribe Digital @ 1:29 AM 0 Comments
     

    Responding to Demands with a Dynamic Infrastructure

    Responding to Today's Demands with a Dynamic Infrastructure
    Oct 20, 2009
    11:00 a.m. Eastern/ 8:00 a.m. Pacific
    Duration: 45 Minutes

     
     
    As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help you deliver a new kind of infrastructure. One that helps you reduce costs, manage risks and improve service. A dynamic infrastructure - designed for a smarter planet.

    In this special 45-minute Webcast, you'll hear from IBM Executives and clients about a host of new offerings that deliver and support a dynamic infrastructure:
    • Systems for a smarter planet. A workload-optimized approach to system design, management and delivery.
    • Service Management. Faster time-to-market of services through enhanced visibility, control and automation.
    • Information Infrastructure. New solutions that achieve significant cost reduction and information-led transformation.
    Upon completion of the Webcast you can receive a complimentary Dynamic Infrastructure Assessment Pack of Web-based self-assessment tools.

    Register today and receive a complimentary e-kit of insightful white papers, analyst reports, and videos about the benefits of a dynamic infrastructure.

     
     
     

    # posted by IT Technology Caribe Digital @ 1:26 AM 0 Comments

    10.09.2009

     

    Proven Techniques to Double Your Company Sales

    infusionsoft.com - Marketing Automation Software
    Download Your Free Copy!

    "The Edge of Success" reveals all the secrets. And right now you can download a copy... absolutely free!

    Inside this valuable book, you will learn:
    • How to "Master" every selling moment
    • Easy ways to generate more leads
    • Techniques for becoming a better sales person
    • What customers really want from you
    • How to capitalize on your existing customers (and still have them love you)
    • And so much more!
    This book is a powerhouse of information! Information that will grow your company quickly and profitably. The same techniques and tactics in this book have been used by hundreds of companies to easily double, and even triple their current sales. The book is free, but could be worth thousands, or even millions to your bottom line!

    Take the time to download this free book today, and see what it can do for you and your business!

    Sincerely,
    Clate Mask
    President, Infusionsoft

    P.S. This book will only be free for a limited time. Don't delay, download now and start filling your bank account with all that extra income!
     

    # posted by IT Technology Caribe Digital @ 10:16 AM 0 Comments

    10.08.2009

     

    Tips to get traffic to video sites improve performance

     

    A Video  Checklist for More Traffic and More Video Views

    There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.

    Do you have trouble getting the performance you want out of your video efforts? Discuss here.

    The tips are all aimed at making your online video efforts more successful by optimizing them for search engine performance and ultimately driving more views and traffic back to your site. So, here they are in no particular order:

    1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords.

    2. Offer multiple formats (e.g. mov, mpeg, mp4, flv).

    3. Include keywords (and the word "video") in the filename.

    4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs).

    5. Include contextually related links to articles and other videos on the page.

    6. Post captions and/or abstracts as additional relevant on-page content.

    7. Use Unique URLs.

    8. Use one video per URL.

    9. Use embedded players rather than pop-ups or links to files.

    10. Create nav links to the video content.

    11. Place video files in one central directory called "videos" off the root of your folder structure.

    12. Enable comments.

    13. Include social bookmarking tools.

    14. Allow visitors to subscribe to your videos.

    15. Let viewers grab your embed code - easily (with a link).

    16. Remember internal linking (consider site-wide links in your page footer).

    17. Distribute your video to the top video search sharing sites.

    18. Include titles, descriptions & keywords on YouTube, etc.

    19. Create a video site map with a mRSS feed.

    20. Control associated page text to optimize for search engines.

    21. Control the player (which may drive future video SEO).

    22. Shorter videos are better.

    23. Don't spend a fortune.

    24. Include end slates with URLs.

    25. Drive people back to your site.

    26. Thumbnail images matter.

    27. Look for new opportunities for video placement (think about things like Google's product search).

     
    Videos in Product Search

    28. Figure out what keyword phrase is most relevant (and winnable) for your video.

    29. Look into including videos in Google Place Pages.

    30. Set up a Google video XML sitemap.

    31. Use tools like Tubemogul's to optimize metadata across the major video sharing sites.

    32. Track viewership.

    33. Advertise with video via rich search ads with Google/Yahoo and YouTube promoted videos.

    34. Make sure your videos live on your domain and use 3rd parties for distribution purposes.

    35. Stay on top of technology changes and new standards.

    # posted by IT Technology Caribe Digital @ 2:51 PM 0 Comments

    10.07.2009

     

    Pay-Per-Click Summits Google AdWords Microsoft adCenter Yahoo Search Marketing conference

    :: Pay Per Click Summit Chicago ::
    November 4 & 5, 2009
    Register Now - Your Discount Expires October 15th!

     
     
    Dear Pay-Per-Click Advertiser,
      
    The Early Bird registration deadline for the Pay-Per-Click Summit in Chicago has been extended and now expires on October 15th. 
      
    Register now or you'll miss out on:
    • Your $400 Early Bird Discount
    • Hundreds of industry best practices for setting up and managing profitable pay-per-click campaigns on Google AdWords, Microsoft adCenter, Yahoo Search Marketing and all the smaller engines
    By attending the Pay-Per-Click Summits this year, you'll  get in on the most comprehensive event available for pay-per-click advertisers.
      
    Get up-to-speed on the latest trends and how to apply them – whether you're new to pay-per-click advertising or experienced … a small organization or major brand advertiser … B2B or B2C. 
      
    Make plans now to join us for two days packed with panels, keynotes, Q & A sessions and workshops, plus:   
      
    20 sessions covering today's Hottest Topics:    
    • Strategies and tactics: Google, Microsoft, Yahoo and ALL the smaller engines
    • Selecting and managing an Agency/SEM
    • Keyword research and targeting
    • Conversion strategies
    • Integrating with other campaigns
    • Writing and testing ad copy
    • B2B and B2C advertiser issues
    • Improving and testing your landing page
    • Building your keyword list
    • Contextual marketing
    • Many more to choose from...
       
    2 focused tracks allow you to customize your experience.
    Pick one specific track or choose the individual sessions that meet your needs:
    • Track A: Fundamentals
    • Track B: Advanced
    Direct access to speakers who are industry leaders:  
    • Mary Huffman, Ionic Media Group, former Director of Marketing at Overture Services (Yahoo! Search Marketing) and usability expert 
    • Mark Evans, Telic Media, former General Manager at Yahoo! Search Marketing
    • Heather Lutze, CEO Lutze Consulting, Pay Per Click Marketing specialist
    • Mary O'Brien, Alteract Marketing, producer of the Yahoo! Search Marketing advertiser workshops, former Snr. Director at Yahoo! Search Marketing
    • Brian Lewis, VP of Marketing, Engine Ready
    • Michael Behrens, VP eMarketing WebMetro
    • David Szetela, CEO Clix Marketing 
    • And many more…
    Two Comprehensive "How To" Resource Manuals - one for each day of the summit covering all the workshop content, tips and best practices
      
    Exclusive Case Studies  - describe the successes, failures and lessons learned of practitioners from real B2B and B2C operations  
      
    Networking - with industry experts and colleagues who speak your language and share your problems.
      
    Solution Providers – meet and discuss your unique challenges with leading search engine vendors in a no-pressure environment
      
    See you in Chicago, November 4 & 5!
      
    Sincerely,
      
    Mary O'Brien
      
     
     
      
      Should You Attend?
     
       The answer is yes if
       you are a:
       Webmaster
       Website Owner
       Web Marketer
       Search
       Engine Marketer
       Internet Consultant or
       Strategist
       CEO, CMO or 
       Marketing Executive
       Brand Manager
       Ad Executive
       AM or AE
       Media Director, Buyer,
       Planner
       Product Manager
       Solution Provider
       Creative Director
       Etailer or Retailer
      
     
       Learn all about:
     
       Google AdWords
       Microsoft Bing
       Yahoo
     

     
       ... and all the
         smaller engines!

     Other Locations

      
       This is the last
      PPC Summit
     
      in 2009
     

     
     
      For full details about
      all events please visit
      the website at:
      www.PPCSummit.com
      Want to get your name
      in front of 150+ active
      motivated PPC
      Advertisers? Call
      1.800.507.2958. ext. 706, 
     
     

    # posted by IT Technology Caribe Digital @ 9:13 PM 0 Comments
     

    Target your online sales to local audiences

    Get your business listed locally
    in top search engines & directories.

    Local Directory listings are a great way to get your site additional visibility on local top engines and directories. By having your site listed you can:

    1 Manage all of your listings from one central interface.
    2 Submit once your information and know with confidence that
    your site will be listed.
    3 Top Search Engines, Portals, Online Yellow Pages, Navigation
    Systems and Directories will receive your listing in a timely fashion.
    4 By targeting your preferred geographical area, you gain access to a larger buying audience.
    4 Free access to Local Business Pages.
     
    What do our
    customers think?


    You might not think that a haunted attraction would benefit from search engine optimization, but considering how young and plugged in my target audience is, Submitnet gives me the competitive advantage when it counts. Whether soliciting actors for an army of zombies or seeking customers to keep my attraction growing bigger and better each year, Submitnet's SEO services (like SEO Local), really helps me stay top of mind by being top of search results. Thanks guys!!
     

    Dave Helfrey
     
     

    # posted by IT Technology Caribe Digital @ 9:08 PM 0 Comments
     

    As the world becomes more instrumented, intelligent, and interconnected

    Responding to Today's Demands with a Dynamic Infrastructure
    Oct 20, 2009
    11:00 a.m. Eastern/ 8:00 a.m. Pacific
    Duration: 45 Minutes

     
     
    As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help you deliver a new kind of infrastructure. One that helps you reduce costs, manage risks and improve service. A dynamic infrastructure - designed for a smarter planet.

    In this special 45-minute Webcast, you'll hear from IBM Executives and clients about a host of new offerings that deliver and support a dynamic infrastructure:
    • Systems for a smarter planet. A workload-optimized approach to system design, management and delivery.
    • Service Management. Faster time-to-market of services through enhanced visibility, control and automation.
    • Information Infrastructure. New solutions that achieve significant cost reduction and information-led transformation.
    Upon completion of the Webcast you can receive a complimentary Dynamic Infrastructure Assessment Pack of Web-based self-assessment tools.

    Register today and receive a complimentary e-kit of insightful white papers, analyst reports, and videos about the benefits of a dynamic infrastructure.
     

    # posted by IT Technology Caribe Digital @ 11:38 AM 0 Comments
     

    New Marketing Strategies for Lead Generation

    New Marketing Strategies for Lead Generation
    HubSpot Inbound Marketing
    Free Internet Marketing Kit
    from HubSpot

    Download the KitTen years ago companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in search engines, the blogosphere, and social media. In order to remain competitive, businesses need to be found online.

    Get Found Online
    Combine SEO, Blogging and Social Media to get found online. This Internet Marketing Kit includes 3 how-to videos and an instructional e-book to help you get started today!

    • SEO Video: Learn how to get found in the search engines
    • Blogging for Business Video: Learn how to get found in the blogosphere
    • Social Media Marketing Video: Learn how to get found by engaging in social media
    • Getting Found Online e-Book: Learn how to get found online in the search engines, blogosphere, and social media sites

    # posted by IT Technology Caribe Digital @ 11:36 AM 0 Comments

    10.06.2009

     

    Payments Systems for Hostels and Hotels World Booking

    Payments Systems for Hostels and Hotels
     
     Accept credit card payments directly from your guests and customers. Instant World Booking offers a payment service for hotels that is unique among other global providers. Everything you need to begin accepting payments by credit card is right here. Collect payments from your customers for any travel related cost. Accept credit cards for hotel rooms, meals, activities, or any other travel or lodging service you provide.
     
     IWB Payments - What is it?
     
     IWB Payments is a credit card payment system that enables you to charge your customers directly. This service is separate from our online reservation service, and you can use IWB Payments to accept credit cards even if you don't always accept online reservations.
     
     IWB Payments is a unique payment system offered only by Instant World Booking. It is unlike any service offered by competitors. How? You can accept credit card payments for any travel-related service, including rooms, meals, activities, etc. Charge customers up front as a deposit or as a final payment. Timing does not matter. For cancellations and no-shows (when your guest fails to arrive), you can now collect a cancellation fee according to your policy.
     
     IWB Payments even allows you to charge your customers for reservations originating from other sources. Consider this: Even if a reservation was confirmed from another service, like HostelWorld or BedandBreakfast com, you can charge your guests here for the reservation and related travel costs. No other provider offers such convenience, which is so important to your guests.
     
     Easier and Cheaper than Merchant Services
     
     IWB Payments is easier to access and get started than typical merchant services accounts or electronic payment systems. When you use IWB Payments, Instant World Booking handles all the collections and processing. Our service has now boundaries. Regardless of your region or location, you can now access convenient credit card payments for your guests without the hassle and cost of establishing your own merchant account. Merchant services and credit card processing can add fragmented costs that add up quickly for your travel business. With IWB Payments, avoid these costs:
     
     No merchant accounts
     No payment gateway
     No bank or credit applications
     No credit card processors
     Eliminating the need to maintain your own costly credit card processing, IWB Payments offers a smart solution starting at a total cost of only 6.9% - 7.9% of charge volume. Our solution offers substantial convenience for you and your customers, and in most cases is much cheaper than the aggregated cost of maintaining your own credit card processing. When considering that Instant World Booking handles additional tasks such as online integration, confirmations, and even dispute resolution (you never have the inconvenience of resolving credit card disputes) IWB Payments offers the best value.
     
     
     How IWB Payments works
     There are 2 convenient ways to use our payment service, 1) IWB Reservation Payments and 2) Payment Virtual Terminal.

     IWB Reservation Payments is for reservations already booked through Instant World Booking. Set up your property to automatically collect payments for IWB reservations. Collect final payments and even cancellation or no-show fees (when your guest fails to arrive) on reservations. The nice part about this feature is that you set it once, and then we automatically collect final balances from your guests on all IWB reservations. We collect prior to guest arrival, so you are assured of payment. To begin using this feature, simply log in to your listing and proceed to the "IWB Payments" page. Follow the instructions on your screen for setting up IWB Reservation Payments. It's that simple. To collect a cancellation fee from your guest, simply follow the same login steps and select the reservation ID you wish to collect for.
     
     Payment Virtual Terminal is used when you wish to charge your guest's credit card manually. Use Virtual Terminal for any travel-related costs you want to collect. Just enter the payments directly into our system. This is a great service when you wish to offer your customers the convenience of paying by credit card. Collect deposits or balances for rooms, meals, activities, etc. Even collect from your customers if they originally reserved through other sources (for example, another online reservation service like HostelWorld or BedandBreakfast com). Even collect for cancellation or no-show fees (when your guest fails to arrive). To begin using this feature, simply log in to your listing and proceed to the "IWB Payments" page. Then click "Start Virtual Terminal" to begin. Follow the instructions on your screen. It's that simple.
     
     
     Get Started - To get started, list your hotel with Instant World Booking. If you are already listed, log in and proceed to the "IWB Payments" page. Follow the instructions on your screen to get started accepting payments by credit card from your guests. You can begin accepting payments from your customers in as little as 24 hours. IWB Payments can enhance the convenience of collecting from your customers, and may be better for your business than other payment systems or merchant services. 

    # posted by IT Technology Caribe Digital @ 11:29 PM 0 Comments
     

    Fine for Free or payments comments on blogs or websites

    Some See Guidelines as Free Speech Threat

    The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on "bloggers" and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. The word is that bloggers can be fined up to $11,000 per post for not disclosing.

    Have you ever mentioned a free product you received online and not disclosed it? Comment here.

    The reasoning behind the guidelines seems noble enough - provide transparency and keep consumers safe from hokey information. However, the concept of the government dictating how this happens does not sit well with a lot of people. The revisions (which can be found in this 81 page document [pdf], should you care to peruse them [they start around page 55]) have ruffled quite a few feathers and the conversation has become one about free speech.

     Well-known author/editor/publisher Jeff Jarvis makes a really good point. He says the FTC assumes that the Internet is a medium. "It's not. It's a place where people talk. Most people who blog, as Pew found in a survey a few years ago, don't think they are doing anything remotely connected to journalism. I imagine that virtually no one on Facebook thinks they're making media. They're connecting. They're talking," he says. "So for the FTC to go after bloggers and social media – as they explicitly do – is the same as sending a government goon into Denny's to listen to the conversations in the corner booth and demand that you disclose that your Uncle Vinnie owns the pizzeria whose product you just endorsed."

    It's not hard to find echoes of Jarvis's sentiment all over the web. Although, I don't believe I've seen it as eloquently put as with the Denny's analogy. Still, not everyone sees the FTC regulations as a bad thing. In fact, Google's Matt Cutts stepped into the conversation with Jeff Jarvis, expressing a bit more enthusiasm for the guidelines.

     "As a Google engineer who has seen the damage done by fake blogs, sock puppets, and endless scams on the internet, I'm happy to take the opposite position: I think the FTC guidelines will make the web more useful and more trustworthy for consumers," he says. "Consumers don't want to be shilled and they don't want payola; they want a web that they can trust. The FTC guidelines just say that material connections should be disclosed. From having dealt with these issues over several years, I believe that will be a good thing for the web."

    Commenters essentially tell Matt the whole thing would smell a lot better if he were the one regulating it. The reasoning for this is that Matt is involved with the industry. He is not a government worker that has been one his whole life. He's been in the field. He knows the score. The argument coming from most of the opposition is not about the fundamental principle of making content more trustworthy for consumers. At the root of it, it appears that people are much more concerned about a government body of regulators who aren't necessarily involved with online content production telling them how it is, when there are many, many questions about what falls under the criteria.

    A number of these questions are nicely placed in an " open letter to the FTC" from Ron Hogan at MediaBistro's GalleyCat. Here are a few of them:


    - If an unpaid blogger at the Huffington Post "endorses" a consumer product without meeting the FTC guidelines for disclosure of "material connections" to the makers of that consumer product, who's liable: the blogger or the Huffington Post?

    - If a blogger prints out a series of blog posts and distributes those printed copies, is he now the publisher of a newspaper or magazine? If so, the Village Voice is distributed for free, so can a blogger/publisher distribute his newspaper or magazine for free, too?

    - What if a blogger confines herself to stating demonstrably proven facts about a book, its author, its contents, and the matter of its publication? Does the FTC consider that an endorsement? What if she confines herself to stating such facts and includes links to an ecommerce site? Has her writing somehow been transformed from a statement of fact to an endorsement?

    There are plenty more where that came from. The list goes on. You can probably think of a few yourself. It may be hard for the guidelines to be enforced. The FTC does acknowledge that its guidelines aren't exactly the law themselves. The FTC says:

    The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.

    It should also be noted that the rules presumably apply to publications beyond bloggers and social media users, but for some reason it appears that "bloggers" are the ones with whom the FTC had on its collective mind when drafting these guidelines. You have to wonder if they are able to come up with a definition for "blogging" (others have had trouble in the past. Even those directly involved in the online content industry). The rules are scheduled to take effect on December 1st.

    # posted by IT Technology Caribe Digital @ 3:29 PM 0 Comments

    10.05.2009

     

    Fire Fox share Mac browser tracking tips

    Net Market Share

    Firefox 3.5 Gains 4% Global Share in One Month

    In another rapid adoption article, Firefox 3.5 gained 4% global share in September, bringing its share to 12.7%. With the surge in version 3.5, Firefox regained it's growth pattern that had halted briefly with the recent releases of new browser versions from Microsoft, Apple, Google and Opera. See www.netmarketshare.com for the latest usage market share for the major browsers in September.

    18% of Mac Users Pounce on Snow Leopard in First Month of Release

    On August 28th, Apple released Snow Leopard, which is version 10.6 of the Mac operating system.  Since then, it has had rapid adoption.  On the day of Sept. 29th, the global share of Snow Leopard was .91%, and the overall Mac share was 4.93%.  This means 18.45% of Mac users have upgraded to Snow Leopard in just one month after its release.

     

      Partner Focus - EVO Media Group

    A great website is like a fast car. You want to keep its engine running at its peak performance and to do that you need the right tools and products. Net Applications is your web engine's super fuel to speed through lagging site traffic and less than ideal performance.

    Net Applications has also partnered with many affiliate companies. The latest of these ventures is with EVO Media Group, the makers of DevHub.com. If Net Applications is the super fuel then DevHub is the perfect set of tools to sup up your website's competitive edge. This exciting, new company has launched a development/monetization platform unlike any other on net. Website publishers are able to quickly create niche-focused, topical sites using specialized site building tools and monetization modules. These modules include over 20 exclusive partners that provide publishers with a majority share of all revenues generated from their site(s)...

     

      HitsLink - Tips and Tricks

    How do I set up a dashboard in HitsLink?

    The dashboard makes viewing data easier than ever. The dashboard uses a graphical user interface of windows and panels to showcase charts, graphs, and tables. Through the dashboard, users can view multiple reports on one page, save the dashboard report state, and organize multiple reports using tab windows. Additionally, users can add and delete reports, change how the report is presented (i.e. bar charts, line charts, area charts, and pie charts), select the time frame using a slider, and neatly print the report the way it looks on the screen. Reports will be displayed in resizeable windows that can be moved and grouped anywhere on the dashboard. The dashboard will save its state automatically so the next time you return to the dashboard, it will be exactly as you left it....


    # posted by IT Technology Caribe Digital @ 11:00 PM 0 Comments
     

    Dataa Storage event High Performance Data Protection

    High Performance Data Protection: Forrester Reports
    Oct 8, 2009
    2:00 p.m. Eastern / 11:00 a.m. Pacific
    Duration: 60 Minutes
     
    You need to be prepared for every contingency and meet your service-level agreements. You need to deal with ever increasing data - amid ever decreasing resources to handle it. And you need to do this all with an IT budget that just ain't what it used to be. What you need most are the cost-cutting ways we can show you that reconcile these conflicting requirements for your enterprise.

    Join us at this timely eSeminar and discover:
    • New data protection strategies for your enterprise
    • Best practices for business continuity
    • How WAN optimization changes the game
    • How to get better coverage, faster throughput, and cut your costs at the same time
    You'll hear the hottest industry research and expert advice on how you can work DR miracles in your organization. Also, bring your real-world puzzlers to get answered in a live Q&A.
     

    # posted by IT Technology Caribe Digital @ 6:37 PM 0 Comments
     

    Keys for Success in the Midmarket

    Tivoli Foundations: Designed & priced for your growing business
    Oct 15, 2009
    11:00 a.m. Eastern/8:00 a.m. Pacific
    Duration: 3 Hours

     
     
    During these difficult economic times, as a midsize company you're even more challenged to find powerful yet affordable solutions designed and priced specifically for you.

    Join us and other midsize companies from all over the world for a very special virtual event where we'll discuss the challenges you face and success strategies. Our rich program agenda is packed with presentations from high-profile speakers and successful entrepreneurs, and live chats and product demonstrations. You'll also hear keynote Michael Furdyk, co-founder and director of technology for TakingITGlobal, share his own personal story of winning in this marketplace.

    Please join us to find out how you too can ensure success.

    IBM Tivoli Foundations Agenda

    11:00 am - 11:40 am
    Keynote Presentation: Michael Furdyk, Co-Founder and Technology Director for Taking ITGlobal, with an introduction by Al Zollar, General Manager, IBM Tivoli
    Location: Auditorium

    11:40 am - 12:00 pm
    Presentation: Al Zollar, General Manager, IBM Tivoli
    Location: Auditorium

    12:00 pm - 12:30 pm

    Demos and Live Chats with Product Experts
    Location: Tivoli Foundations Solution Booths

    12:30 - 1:00 pm
    Presentation: John Cohn, Chief Scientist of Design Automation, IBM Fellow
    Location: Auditorium

    1:00 pm - 1:30 pm
    Demos and Live chats with Tivoli Foundations Product Experts
    Location: Tivoli Foundations Solution Booths

    1:30 pm - 2:00 pm
    Presentation: Sandy Carter, Vice President, IBM Software Group Channels
    Location: Auditorium
     

    # posted by IT Technology Caribe Digital @ 12:13 PM 0 Comments
     

    9 Proven Techniques to Double Your Sales

    infusionsoft.com - Marketing Automation Software
    Download Your Free Copy!

    "The Edge of Success" reveals all the secrets. And right now you can download a copy... absolutely free!

    Inside this valuable book, you will learn:
    • How to "Master" every selling moment
    • Easy ways to generate more leads
    • Techniques for becoming a better sales person
    • What customers really want from you
    • How to capitalize on your existing customers (and still have them love you)
    • And so much more!
    This book is a powerhouse of information! Information that will grow your company quickly and profitably. The same techniques and tactics in this book have been used by hundreds of companies to easily double, and even triple their current sales. The book is free, but could be worth thousands, or even millions to your bottom line!

    Yes, I want to download this powerful book for FREE!

    Take the time to download this free book today, and see what it can do for you and your business!

    Sincerely,
    Clate Mask
    President, Infusionsoft

    # posted by IT Technology Caribe Digital @ 12:11 PM 0 Comments

    10.03.2009

     

    How our marketing team allocates resources to blogging

    How marketers are producing blogging ROI
    in just 10 minutes/day.


    Can't make the Webinar? Get the Whitepaper here.
     

     
     

    Let's have a candid conversation – marketer to marketer.

    Times are tough, budgets are tight but that doesn't mean expectations have lessened. As a marketer it's still your job to generate demand for your business.

    Please join me and my marketing team as we share with you how we've leveraged our blogging strategy to
    increase lead generation by 90%, this year alone:

    Free Webinar
    July 16th, 2009
    2pm EST


    Only 150 spots available, so
    sign up today.


     


    During the Webinar you'll learn:

    1. How our marketing team allocates resources to blogging.
    2. How we're able to generate over 185 posts each month.
    3. How we consistently maintain a 9% click-through rate.
    4. How we acquire new business through our blogs.

    Click here to sign up for the Webinar.

     

     
    Can't make the Webinar but still interested in Business Blogging? Check out our Whitepaper: Considering Blogging.

     
     
     
     
    About the Presenter:

    Chris Baggott one of the Most Influential Marketers of 2008

    Named one of 2008's most influential marketers and author of the book, Email Marketing by the Numbers, Chris Baggott has been a marketing futurist for more than 20 years.

    Chris is the co-Founder of ExactTarget and is current CoFounder and CEO of Compendium Blogware.


     

     

     

    Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing.

    # posted by IT Technology Caribe Digital @ 12:13 AM 0 Comments

    10.02.2009

     

    trainning videos marketing internet news tips in e-commerce

    Internet Marketing Videos trainning Advertising Social Media
     
    How to Protect Your Site from Hackers
    How to Protect Your Site from Hackers
    Security is always a concern, especially online. Unfortunately, it has become...

     
    How to Protect Your Site from Hackers Watch | 2 Comments
    Shop Online with Cash Through eBillme
    Shop Online with Cash Through eBillme
    Sales are continuing to decline in retail e-commerce in the U.S., according to...

     
    Shop Online with Cash Through eBillme Watch | No Comments
    Retailers' Guide for Social Media
    Retailers' Guide for Social Media
    Social media has had a tremendous impact on traditional business standards. We...

     
    Retailers' Guide for Social Media Watch | No Comments
    New Advertising Solution for Retailers
    New Advertising Solution for Retailers
    Permuto launched during the Shop.org Annual Summit last week. WebProNews talked...

     
    New Advertising Solution for Retailers Watch | No Comments
    Picture Worth 1,000 Clicks?
    Picture Worth 1,000 Clicks?
    To get the most out of the images on your site, you have to optimize them....

     
    Picture Worth 1,000 Clicks? Watch | 54 Comments
    Bringing Social to Online Shopping
    Bringing Social to Online Shopping
    The offline shopping experience is very social, especially for women. On the...

     
    Bringing Social to Online Shopping Watch | No Comments
    The Value of Recommendations in E-Commerce
    The Value of Recommendations in E-Commerce
    WebProNews reporter Abby Johnson talked to ChoiceStream's VP, Marketing and...

     
    The Value of Recommendations in E-Commerce Watch | No Comments
    How Google Penalties Can Help Your Site
    How Google Penalties Can Help Your Site
    In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn,...

     
    How Google Penalties Can Help Your Site Watch | 4 Comments
    WordStream Simplifies Keyword Management
    WordStream Simplifies Keyword Management
    Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at...

     
    WordStream Simplifies Keyword Management Watch | No Comments
    ClearSaleing Leaps Ahead In Attribution Management
    ClearSaleing Leaps Ahead In Attribution Management


     
    ClearSaleing Leaps Ahead In Attribution Management Watch | 1 Comment
    Understanding Bing's Toolbox
    Understanding Bing's Toolbox
    Before Bing launched, many people speculated what it would offer. Webmasters,...

     
    Understanding Bing's Toolbox Watch | No Comments
    Canonical Tag Vs. 301 Redirect
    Canonical Tag Vs. 301 Redirect
    Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of...

     
    Canonical Tag Vs. 301 Redirect Watch | 9 Comments

    # posted by IT Technology Caribe Digital @ 5:40 PM 0 Comments
     

    Bachelors Degree Online in Internet Marketing

     
    Internet Marketing
    Bachelor's Degree Program

    Learn how to use new methods of advertising to drive the best traffic to your website with a Bachelor's Degree in Internet Marketing from Full Sail University.

    Learn More About This Online Bachelor's Degree

    Our Internet Marketing program applies traditional business management and branding concepts to the latest media trends, giving you an understanding of web design, web interface and usability, scripting languages, and more.

    Potential careers include:

    - Associate SEO Marketer
    - E-Commerce Planning
    - E-Commerce Analyst
    - Pay-Per-Click Search Marketing Coordinator
    - Web Content Developer
    - Online Store Publishing Traffic Manager
    - Director of Marketing
    - Web Analytics Analyst


    Full Sail University
     

     
     
    About Full Sail
    Over the past 30 years, Full Sail University has built a reputation as one of the premier media arts colleges in the world, with more than 30,000 graduates. Based in Winter Park, Florida, Full Sail offers master's, bachelor's, and associate's degrees.

     

    # posted by IT Technology Caribe Digital @ 11:54 AM 0 Comments
     

    How Bing can be better if cant find inside microsoft site

    How Bing can be better if cant find inside microsoft site !!!!!

    I tryed and I cant find a microsoft mouse driver on bing and  I got exactly URL on googl.  Which URL? microsoft support site !!!

    Bing & Ping: An Easier Way to Share Information?

    Ever since Microsoft released its new Bing search engine (excuse me, "decision engine") in June, the company has been pouring a huge amount of money and effort into making Bing a strong competitor to Google.

    They've spent millions on ad campaigns, made a landmark deal with Yahoo to power its search and PPC ads, and have lured a bunch of big-name companies to participate in their Bing Shopping "Cash Back" program.

    Share, share alike

    Microsoft's latest strategy to lure people away from Google is intended to make it easier for Bing users to share their search results with friends.

    Bing & Ping is still in beta, but will get rolled out in full sometime in the next couple of months. It will allow searchers to click on a button right under a given search result and instantly share that information with other people via Facebook, Twitter, or email.

    So what does this mean for you?

    If your site has a good ranking with Bing, then anyone who uses that search engine will be encouraged to share your listing with their friends and family. And that could send a lot more customers to your business!

    For example, say you own an Italian restaurant in Chicago...

    When someone searches for "Italian restaurants Chicago" in Bing, when your site appears as one of the first listings, the searcher can easily send your website to his dinner companions, so they can decide if it's where they want to eat.

    Or maybe you sell an eBook teaching people how to get their picky toddlers to eat their vegetables. When a frazzled mom finds your site through Bing and likes the information you offer, chances are good she'll forward your site to all of her friends who are in the same boat.

    Microsoft is banking on the idea that if it's easier for searchers to share information with their friends, they'll use Bing more often. If so, that means a good ranking with Bing will soon be sending a lot more visitors your way.

    Set yourself up for success

    To make the most of this feature, you've got to include keyword-rich, benefit-driven content in your meta-description tags. That's the text that Bing uses as the descriptive part of your listing on the search results page. You have to make it eye-catching and appealing so it stands out from the rest and compels searchers to click on your listing instead of the competition's.

    That way, more people can see what you offer and share it with their friends and family.

    But will it survive Google Wave?

    Of course, this whole "Bing & Ping" sharing tool will probably get blown out of the water by Google Wave once it gets up and running... it sure will be exciting to see how all these new search developments stack up against each other!

    Have you tried Bing yet? Do you think it poses a significant threat to Google or is it the proverbial mouse going up against an elephant?
     
     

    # posted by IT Technology Caribe Digital @ 2:42 AM 0 Comments

    10.01.2009

     

    Success Designed & priced growing business

    Tivoli Foundations: Designed & priced for your growing business
    Oct 15, 2009
    11:00 a.m. Eastern/8:00 a.m. Pacific
    Duration: 3 Hours

       
     
    During these difficult economic times, as a midsize company you're even more challenged to find powerful yet affordable solutions designed and priced specifically for you.

    Join us and other midsize companies from all over the world for a very special virtual event where we'll discuss the challenges you face and success strategies. Our rich program agenda is packed with presentations from high-profile speakers and successful entrepreneurs, and live chats and product demonstrations. You'll also hear keynote Michael Furdyk, co-founder and director of technology for TakingITGlobal, share his own personal story of winning in this marketplace.

    Please join us to find out how you too can ensure success.

    IBM Tivoli Foundations Agenda

    11:00 am - 11:40 am
    Keynote Presentation: Michael Furdyk, Co-Founder and Technology Director for Taking ITGlobal, with an introduction by Al Zollar, General Manager, IBM Tivoli
    Location: Auditorium

    11:40 am - 12:00 pm
    Presentation: Al Zollar, General Manager, IBM Tivoli
    Location: Auditorium

    12:00 pm - 12:30 pm

    Demos and Live Chats with Product Experts
    Location: Tivoli Foundations Solution Booths

    12:30 - 1:00 pm
    Presentation: John Cohn, Chief Scientist of Design Automation, IBM Fellow
    Location: Auditorium

    1:00 pm - 1:30 pm
    Demos and Live chats with Tivoli Foundations Product Experts
    Location: Tivoli Foundations Solution Booths

    1:30 pm - 2:00 pm
    Presentation: Sandy Carter, Vice President, IBM Software Group Channels
    Location: Auditorium

    REGISTER TODAY >>
    Al Zollar
    General Manager
    IBM Tivoli Software
    John Cohn
    Chief Scientist of Design Automation, IBM Fellow
    Michael Furdyk
    Co-Founder and Technology Director for TakingITGlobal
    Sandy Carter
    Vice President - Vice President, IBM Software Group Channels

    # posted by IT Technology Caribe Digital @ 4:24 PM 0 Comments
     

    Retweeting content viral promotion traffic

    Retweeting is an incredibly useful tool for tweet promotion, which ultimately means for content promotion. If you are producing content, you want people to retweet it and spread it virally around the Twitterverse. This can lead to some big-time traffic. There are other business benefits to retweets as well.

    Shéa Bennett, who writes the blog Twittercism, has come up with an obvious, but no so obvious equation for retweet optimization. The concept itself is obvious, the equation itself - not as much. The concept is this: consider Twitter's 140-character limit, consider your user name, and consider how many characters you need to leave free.

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     "When sharing links and content, I always ensure I leave a minimum of 12 characters at the end of each and every tweet," says Bennett. "This is a great habit to adopt. Otherwise, those wanting to retweet you are forced to edit your submissions so that they can give the proper credit. Because f this extra work, many times, they simply won't bother retweeting you at all."

    Originally, Bennett's equation was:

    Your Number = length of username + five characters

    That was based on a retweet looking something like this:

    RT_@Sheamus_The original tweet goes in here...

    The five characters in the equation come from the "R," the "T," the "@," and the two spaces (represented above by underscores).

    12 is Bennett's number. At least it was. He had to change it to 15, because "RT" isn't the only way people retweet. Sometimes they use "via" with parentheses around "via @username". Upon realization of this, Bennett added  3 to the equation.

    Bennett's equation is now:

    Your Number = length of username + eight characters

    It is an interesting system to go by, and perhaps a helpful equation, but the larger point of the equation is the real takeaway. If you want to increase your chances of getting retweets, you should be sure you're leaving room for readers to do it easily. It's a usability thing. It's a simple concept that could end up greatly increasing your traffic. Don't forget to consider any links as added characters.

    # posted by IT Technology Caribe Digital @ 4:21 PM 0 Comments
     

    Web 2.0 Expo New York Social Media Strategy & Business

    Web 2.0 Expo :: Nov. 16-19, 09 :: New York, NY :: Javits Center

    Come to Web 2.0 Expo New York... On a Hefty Discount

    Dear Eduardo,

    You only have 9 days until Early Registration prices end. Early Registration saves you between $450 and $700 compared to our on-site price depending on your selected conference pass.

    Save even more with a 30% off discount
    Register by October 8 and take an extra 30% off early registration rates using discount code webny09emp133. This could be a savings of over $1000 depending on the package you choose! You could also choose to get a free Expo Hall Only pass using code web2ny09ema1.

    Why Web 2.0 Expo New York?
    Web 2.0 professionals realize that going it alone in a world of social networks keeps otherwise great companies from succeeding. That's why thousands of developers, designers, marketing executives, venture capitalists, product managers, entrepreneurs, and business strategists meet up at our conferences every year. What they learn and who they swap cards with at Web 2.0 Expo makes the difference between yet another directionless meeting and moving forward with a winning plan.

    This year's New York Expo offers you access to thought leaders of the Web world, sessions dedicated to your career track, and opportunities to connect with those passionate about your interests. And there are tons of evening events to keep the conversations and excitement going as late as you want.

    Expo Hall Booth Crawl
    Stop by the Expo Hall and meet with the companies leading the charge with Web 2.0 technologies. Check out the Expo Hall Information page for a growing list of companies exhibiting at the Expo.

    10 Conference and Focus Tracks
    The conference agenda includes 5 main conference tracks:
    ? Strategy & Business Models
    ? Social Media
    ? Design & User Experience
    ? Fundamentals
    ? Development

    There are also 5 additional tracks that explore many ways Web 2.0 tools and technologies are making an impact: Government 2.0, Mobile, Analytics, Performance, and Web 2.0 at Work.

    In-Depth Workshops
    Before the conference starts, participate in half-day workshops that give you the chance to dive deep into the hottest topics. Sessions focus on a range of topics, from Android and Hadoop to community management and transforming your design skills for mobile applications. A recession is a great time to make sure you're keeping up to date with the skills that are in demand.

    Inspiring Keynotes
    Hear big-picture ideas from industry visionaries that are shaping the 2.0 landscape including:
    Jay Adelson
    Jay Adelson
    CEO of Digg
    Gentry Underwood
    Gentry Underwood
    Head of Ideo's Knowledge Sharing domain
    Danah Boyd
    Danah Boyd
    Researcher for Microsoft Research New England
    Anil Dash
    Anil Dash
    Six Apart Ltd's Chief Evangelist
             
    Caterina Fake
    Caterina Fake
    Entrepreneur and Hunch's Chief Product Officer
    Duglas Rushkoff
    Douglas Rushkoff
    Author of ?Life, Inc.?

    Special Hotel Discount Rates ? Book Now
    Web 2.0 Expo has negotiated special rates at several hotels for attendees that plan to spend the night. Book through our site and you'l get the guaranteed lowest rate at your hotel ? as rates continue to come down, your rate will go down as well. Book soon before space runs out.




    co-produced by O'Reilly Media, Inc. and TechWeb
    Twitter
    Web 2.0 Expo on Facebook
    Web 2.0 Expo on Facebook
    Web 2.0 Expo Blog
    Sign up for the newsletter

    Sponsor & Exhibitor Opportunities
    Contact Natalia Dugandzic

    Media Sponsor Opportunities
    Contact Matthew Balthazor

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    Contact Maureen Jennings or Natalia Wodecki

    sponsors





    # posted by IT Technology Caribe Digital @ 11:33 AM 0 Comments