Now that the holidays are upon us, most advertisers are pumping ad dollars into their campaigns in hopes of reaching more buyers. Even though we are still in an economic slump, indicators show that sales stand to improve.
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Integrating Google Analytics and AdWords is as easy as clicking a few buttons. These programs combined provide powerful data that can improve your PPC accounts more than your standard AdWords data alone.
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As chaotic as online marketing seems, there is a comforting constant that marketers can count on: Customer purchase decisions are still, and will always be driven by the emotional desire to fulfill various needs.
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If you are currently managing an AdWords account, please, please, please, for all that is good in world do NOT — I repeat, DO NOT — ever run the same campaign on the Search Network and the Content Network at the same time.
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Successful PPC campaigns start with keyword discovery, research and organization. In paid search, keyword discovery and keyword research are important since searches of the keywords you pick are what you’re paying for.
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