Pay Per Click Summit Chicago pay-per-click campaigns on Google AdWords

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:: Pay Per Click Summit Chicago ::
November 4 & 5, 2009
Register Now – Your Discount Expires October 15th!
 

 
Dear Pay-Per-Click Advertiser,
  
The Early Bird registration deadline for the Pay-Per-Click Summit in Chicago has been extended and now expires on October 15th. 
  
Register now or you’ll miss out on:
  • Your $400 Early Bird Discount
  • Hundreds of industry best practices for setting up and managing profitable pay-per-click campaigns on Google AdWords, Microsoft adCenter, Yahoo Search Marketing and all the smaller engines
By attending the Pay-Per-Click Summits this year, you’ll  get in on the most comprehensive event available for pay-per-click advertisers.
  
Get up-to-speed on the latest trends and how to apply them – whether you’re new to pay-per-click advertising or experienced … a small organization or major brand advertiser … B2B or B2C. 
  
Make plans now to join us for two days packed with panels, keynotes, Q & A sessions and workshops, plus:   
  
20 sessions covering today’s Hottest Topics:    
  • Strategies and tactics: Google, Microsoft, Yahoo and ALL the smaller engines
  • Selecting and managing an Agency/SEM
  • Keyword research and targeting
  • Conversion strategies
  • Integrating with other campaigns
  • Writing and testing ad copy
  • B2B and B2C advertiser issues
  • Improving and testing your landing page
  • Building your keyword list
  • Contextual marketing
  • Many more to choose from…
2 focused tracks allow you to customize your experience.
Pick one specific track or choose the individual sessions that meet your needs:
  • Track A: Fundamentals
  • Track B: Advanced
Direct access to speakers who are industry leaders:  
  • Mary Huffman, Ionic Media Group, former Director of Marketing at Overture Services (Yahoo! Search Marketing) and usability expert 
  • Mark Evans, Telic Media, former General Manager at Yahoo! Search Marketing
  • Heather Lutze, CEO Lutze Consulting, Pay Per Click Marketing specialist
  • Mary O’Brien, Alteract Marketing, producer of the Yahoo! Search Marketing advertiser workshops, former Snr. Director at Yahoo! Search Marketing
  • Brian Lewis, VP of Marketing, Engine Ready
  • Michael Behrens, VP eMarketing WebMetro
  • David Szetela, CEO Clix Marketing 
  • And many more…
Two Comprehensive “How To” Resource Manuals – one for each day of the summit covering all the workshop content, tips and best practices
  
Exclusive Case Studies  – describe the successes, failures and lessons learned of practitioners from real B2B and B2C operations  
  
Networking – with industry experts and colleagues who speak your language and share your problems.
  
Solution Providers – meet and discuss your unique challenges with leading search engine vendors in a no-pressure environment
  
See you in Chicago, November 4 & 5!
  
Sincerely,
  
Mary O’Brien
  

 

 

  

  
  Should You Attend?

 

   The answer is yes if
   you are a:
   Webmaster
   Website Owner
   Web Marketer
   Search
   Engine Marketer
   Internet Consultant or
   Strategist
   CEO, CMO or 
   Marketing Executive
   Brand Manager
   Ad Executive
   AM or AE
   Media Director, Buyer,
   Planner
   Product Manager
   Solution Provider
   Creative Director
   Etailer or Retailer
  
 
   Learn all about:
 
   Google AdWords
   Microsoft Bing
   Yahoo
   … and all the
     smaller engines!

 Other Locations
  
   This is the last
  PPC Summit
  in 2009