Learn from Social Business Experts

Free Virtual Event and Learn from Social Business Experts

Social is generating tons of data, but that data only becomes truly valuable when examined in context. To understand the business value inherent in enterprise social software, companies must look through the lens of analysis. There are as many metrics to consider as there are methods to obtain social analytics. The health of a business can be measured though user activity, strength of network relationships, attitudes and anecdotes. But what is the value of each method and metric? What are their limitations? When should you apply them and why?

Enterprise 2.0 Virtual Event on February 16, 2012 to learn how social analytics will provide the bridge to unlocking business value.

Virtual Event Agenda

12:00 pm ET Virtual Event Opens
12:30 pm ET –
1:15 pm ET		 Opening Keynote Address: How Analytics and Big Data Are Driving Better Social Business Performance

Speaker: Dion Hinchcliffe, Executive Vice President of Strategy, Dachis Group
Moderator: Paige Finkelman, General Manager, Enterprise 2.0 Conference

1:30 pm ET –
2:15 pm ET		 IBM Platinum Sponsor Feature Presentation: Maximizing Competitive Advantage with Social Analytics

Speaker: Mark Heid, Program Director, Social Analytics Solutions, IBM Corporation
Moderator: Paige Finkelman, General Manager, Enterprise 2.0 Conference

2:15 pm ET –
3:00 pm ET		 Session One
TBD

Speaker: TBD
Moderator: TBD
3:30 pm ET –
4:15 pm ET		 5 Styles of Social Media Analytics

Speaker: David Carr, Editor, The BrainYard, the Community for Social Business
Moderator: Paige Finkelman, General Manager, Enterprise 2.0 Conference

4:30 pm ET –
5:15 pm ET		 Social Analytics — The Value Behind the Hype

Speaker: Alan Lepofsky, VP and Principal Analyst, Constellation Research
Moderator: Paige Finkelman, General Manager, Enterprise 2.0 Conference