Dear Eduardo,

Every year, Enterprise 2.0 Conference brings together those looking to unlock new business value by rethinking their enterprise application strategies.

This year’s Conference agenda will cover the entire Enterprise 2.0 lifecycle with new themed tracks focusing on the key components of a comprehensive strategy. Join us and learn how to drive real business value by discovering better ways to communicate, optimizing agility, accelerating business intelligence and increasing transparency through social and collaborative business applications.

New Track Themes and Chairs
The Track Chairs for Enterprise 2.0 Conference Boston 2010 will shape the content program around these conference tracks:

Set Your Enterprise 2.0 Strategy ? Identify Business Value for Your Needs and Cut Through the Hype
? Track Chairs: Sameer Patel (Partner, Sovos Group and Blogger, PretzelLogic.org) and Oliver Marks (Partner, Sovos Group and Blogger, ZDNet Collaboration 2.0)

Social Business Applications and Platforms
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Tony Byrne (Founder, CMS Watch)

Using Search to Tame Complexity and Discover Opportunity
? Track Chair: Larry Cannell (Analyst, Collaboration and Content Strategies, Burton Group)

Socializing With Video: How Emerging Video Applications Will Impact Enterprise Collaboration
? Track Chair: Irwin Lazar (Vice President, Communications Research, Nemertes Research)

Integrating Social Media & Community Approaches
? Track Chairs: Mike Gotta (Principal Analyst, Burton Group) and Rachel Happe (Principal & Co-Founder, The Community Roundtable)

Delivery Strategies: Deploying, Connecting and Mobilizing
? Track Chairs: Alistair Croll (Co-Founder, BitCurrent),
Vanessa Alvarez (Industry Analyst, Frost & Sullivan) and Philippe Winthrop (Wannabe Guru)

Adoption in the Enterprise for Practitioners
? Susan Scrupski (Principal and Founder, 2.0 Adoption Council)

Five New Keynotes Added to the Agenda
We are still hard at work finalizing the keynote lineup and the program is shaping up to be our best yet. Industry experts joining us on the main stage will include:

Eugene Lee CEO, Socialtext	Andrew McAfee Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management	JP Rangaswami CIO and Chief Scientist, BT Design
Murali Sitaram Vice President and General Manager, Cisco’s Enterprise Collaboration Platform	Gentry Underwood IDEO

Sponsorship Opportunities Available
By participating in Enterprise 2.0 Conference your company will see increased engagement with an active and influential Enterprise 2.0 community focused on researching and acquiring the latest products and solutions. For more information about sponsorship opportunities please contact Rob Koziura at 415.947.6111.

Sincerely,

The Enterprise 2.0 Conference Team